Get ready for Facebook's annoying new ads
The 15-second interruptions are expected to play automatically and take over a hefty part of the page. The company hopes they will squeeze $4 million a day out of advertisers.
Because Facebook doesn't see seasons or holidays, just opportunities for monetization, the social media giant is rolling out plans to interrupt users' lives this summer up to three times a day. The ads are expected to play automatically and take up a fairly hefty portion of Facebook's page. The asking price for these news-feed mosquitoes swarming a smartphone-laden beach near you: $1 million, according to Ad Age.
Apparently, Facebook is looking to make $4 million a day by offering advertisers access to targeted demographics. By going after the somewhat broad swaths of women over 30, women under 30, men over 30, and men under 30, Facebook is trying to woo advertising dollars away from TV during the slow summer season.
While Facebook hasn't specified when or how these ads will run or how they'll apply to the site's mobile apps -- if at all -- the move is somewhat of a retreat from its more hard-line stance against ad takeovers of its site. As AdAge points out, Facebook pushed back against General Motors' (GM) plans for a full-page ad on the site and lost GM's business from mid-May of 2012 to earlier this month.
Ford (F) Subway and other companies have settled for video-enabled ads on the site's logout screen, but Facebook hasn't capitulated to demand for mid-use video commercials until now.
Granted, Facebook says it won't accept a dollar less than that asking price, which is steep even in a market where 30-second Super Bowl ads fetch $4 million apiece.
However, with Facebook kicking off users' summer by basically selling them out, the faithful may want to consider taking the opportunity to map out road trips, check movie times and engage in other online activity that gets them out of the house and out of the Facebook loop while the good weather lasts.
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Maybe Justin Timberlake was onto something buying into MySpace afterall.....
Facebook is an elective for rubes. There is very little abuse that the Facebook user does not deserve.
In before the flurry of complaints about Facebook:
Don't like Facebook? Don't use it. No one is holding a gun to your heads. Advertising is what's required when people feel entitled to access to a service for free.
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Equity indices began the day in the red, but wasted no time regaining their flat lines. Small-cap stocks were not as fortunate as the Russell 2000 spent the day in the red.
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