Get ready for Facebook's annoying new ads

The 15-second interruptions are expected to play automatically and take over a hefty part of the page. The company hopes they will squeeze $4 million a day out of advertisers.

By Jason Notte Apr 17, 2013 8:08AM
Facebook logo (© Daniel Acker/Bloomberg via Getty Images)Hey, are you ready for some summer yet? Warm weather, long days, even longer drives -- and a spate of 15-second video ads popping up on Facebook (FB) every time you try to post some vacation pics?


Because Facebook doesn't see seasons or holidays, just opportunities for monetization, the social media giant is rolling out plans to interrupt users' lives this summer up to three times a day. The ads are expected to play automatically and take up a fairly hefty portion of Facebook's page. The asking price for these news-feed mosquitoes swarming a smartphone-laden beach near you: $1 million, according to Ad Age.


Apparently, Facebook is looking to make $4 million a day by offering advertisers access to targeted demographics. By going after the somewhat broad swaths of women over 30, women under 30, men over 30, and men under 30, Facebook is trying to woo advertising dollars away from TV during the slow summer season.


While Facebook hasn't specified when or how these ads will run or how they'll apply to the site's mobile apps -- if at all -- the move is somewhat of a retreat from its more hard-line stance against ad takeovers of its site. As AdAge points out, Facebook pushed back against General Motors' (GM) plans for a full-page ad on the site and lost GM's business from mid-May of 2012 to earlier this month.


Ford (F) Subway and other companies have settled for video-enabled ads on the site's logout screen, but Facebook hasn't capitulated to demand for mid-use video commercials until now.


Granted, Facebook says it won't accept a dollar less than that asking price, which is steep even in a market where 30-second Super Bowl ads fetch $4 million apiece.


However, with Facebook kicking off users' summer by basically selling them out, the faithful may want to consider taking the opportunity to map out road trips, check movie times and engage in other online activity that gets them out of the house and out of the Facebook loop while the good weather lasts.


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21Comments
Apr 17, 2013 12:44PM
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You can surf online to find out how to completely leave Facebook and eliminate your history. You can be sure that once Madison Avenue attaches itself to something, it will begin a steady descent toward outrageous and socially unacceptable. Think about how much time you wasted on Facebook, current economic challenges and just how far away from being ready to work hard to survive you are. Fads are for psychopaths who cannot live without recognition or envy from others. "Friend" that.
Apr 17, 2013 1:28PM
Apr 17, 2013 1:26PM
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It was only a matter of time till something like this happened after the company went public.  Just goes to show that all that matters is the scorecard(money).
Apr 17, 2013 1:33PM
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Remember Zukerberg, your greed will take you only so far before these minions of yours realize what a horribly corrupt and intrusive website you are running. Why do people use FB in the first place? Why would you need to let a company have all of your personal info?
Apr 17, 2013 1:14PM
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Maybe Justin Timberlake was onto something buying into MySpace afterall.....

Apr 17, 2013 12:43PM
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Facebook is an elective for rubes. There is very little abuse that the Facebook user does not deserve.

Apr 17, 2013 1:03PM
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I wonder how these new ads will affect the mobile app. As an occasional Facebook user (only on phone never on computer) I wonder how they will force users to watch their ads. I know that Facebook wants people to log on though computers as there is more room for there ads (the reason I only use the mobile app). Facebook was a great idea when it started but the influence and pressure of investors will continue to degrade the company. The only chance they have is to move to a more data mining approach (like Google). I still think the valuation of the company is closer to 10 billion rather then the 100 billion or more that some analyst claim
Apr 17, 2013 7:53PM
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I deleted my facebook account. Facebook has the power to bombard its facebook account holders advertisements. It has the power to change its layout and not give options to its users. Fine, it's one simple click to delete my facebook account. Like to see its advertisers being able to advertise to me. 'Keep in the loop and stay socially connected with everyone'? Pfftt. It's called hanging out with people in person, switching over to facebook's rivals like Google or Twitter, and actually get a life instead of being pushed by these big corporations who just aren't rich enough. It's only a matter of time that these facebook users delete their accounts and facebook's shares/stocks plummet.
Apr 17, 2013 5:30PM
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I don't get it. Facebook seems to have caused much more trouble than it's worth, why do people insist on using it and submitting to the abuse ?  If you are on Facebook more than ten minutes a month maybe you should get a job !
Apr 18, 2013 9:31AM
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well it should come as no surprise, it was inevtable. there is no such thing as a free lunch there are always ants
Apr 17, 2013 1:31PM
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In before the flurry of complaints about Facebook:

 

Don't like Facebook? Don't use it. No one is holding a gun to your heads. Advertising is what's required when people feel entitled to access to a service for free.

Apr 26, 2013 4:55AM
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Well that's really ridiculous...
ABP showed quite awesomely, how crazy this looks: http://www.youtube.com/watch?v=gRHkRiIx3R8
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