Get ready for Facebook's annoying new ads
The 15-second interruptions are expected to play automatically and take over a hefty part of the page. The company hopes they will squeeze $4 million a day out of advertisers.
Because Facebook doesn't see seasons or holidays, just opportunities for monetization, the social media giant is rolling out plans to interrupt users' lives this summer up to three times a day. The ads are expected to play automatically and take up a fairly hefty portion of Facebook's page. The asking price for these news-feed mosquitoes swarming a smartphone-laden beach near you: $1 million, according to Ad Age.
Apparently, Facebook is looking to make $4 million a day by offering advertisers access to targeted demographics. By going after the somewhat broad swaths of women over 30, women under 30, men over 30, and men under 30, Facebook is trying to woo advertising dollars away from TV during the slow summer season.
While Facebook hasn't specified when or how these ads will run or how they'll apply to the site's mobile apps -- if at all -- the move is somewhat of a retreat from its more hard-line stance against ad takeovers of its site. As AdAge points out, Facebook pushed back against General Motors' (GM) plans for a full-page ad on the site and lost GM's business from mid-May of 2012 to earlier this month.
Ford (F) Subway and other companies have settled for video-enabled ads on the site's logout screen, but Facebook hasn't capitulated to demand for mid-use video commercials until now.
Granted, Facebook says it won't accept a dollar less than that asking price, which is steep even in a market where 30-second Super Bowl ads fetch $4 million apiece.
However, with Facebook kicking off users' summer by basically selling them out, the faithful may want to consider taking the opportunity to map out road trips, check movie times and engage in other online activity that gets them out of the house and out of the Facebook loop while the good weather lasts.
More on moneyNOW
Maybe Justin Timberlake was onto something buying into MySpace afterall.....
Facebook is an elective for rubes. There is very little abuse that the Facebook user does not deserve.
In before the flurry of complaints about Facebook:
Don't like Facebook? Don't use it. No one is holding a gun to your heads. Advertising is what's required when people feel entitled to access to a service for free.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The major averages have not gone anywhere during the past 30 minutes, but there has been some movement in the semiconductor space. Specifically, Infineon Technologies (IFNNY 11.19, -0.37) has agreed to acquire International Rectifier (IRF 39.19, +12.63) for $40/share. Infineon Technologies is lower by 3.2%, while International Rectifier has spiked 47.5%.
The broader PHLX Semiconductor Index is higher by 0.7%, while the technology sector sits right below its ... More
More Market News
Low interest rates are supposed to get money circulating, but instead investors are hoarding cash.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'