Armstrong confession a win for Oprah
The talk show queen's struggling cable channel is making big bucks from ad sales.
According to Advertising Age, advertisers are paying $100,000 to the talk show queen's struggling OWN cable channel to buy commercials for its two-part Armstrong interview special that continues Friday.
That's about 40% to 50% higher than they have paid for spots on other OWN interview specials, though still less than what other cable channels charge, the publication says. Then again, nothing is quite like the story of Armstrong, a Greek tragedy if there ever was one. Until recently, he was one of the world's most admired athletes and humanitarians. Now, many people see Armstrong as a liar and a cheat.
Though data on cable ratings and Web traffic was not immediately available, it is safe to say that last night's Armstrong confession was a big hit for Winfrey. It likely surpassed OWN's biggest ratings success to this point, which was Winfrey's interview with Whitney Houston's daughter, Bobbi Kristina, which attracted about 3.5 million viewers.
Like most Americans, I had to look up where to find OWN on my cable network before I could tune in to watch the spectacle. A spokesperson for OWN said the network would release ratings information Friday afternoon. She declined to comment on Advertising Age's story.
DISCA), desperately needs.
Judging from the Twitter traffic, many people seemed to think Winfrey did a good job handling a tough interview. Maybe it will remind viewers of why they liked Winfrey in the first place and perhaps encourage then to check out OWN's other shows, such as "Ryan and Tatum: The O'Neals."
OWN has struggled to attract viewers ever since Winfrey ended her hugely popular syndicated talk show in 2011. Winfrey laid off 30 staffers last year and canceled Rosie O'Donnell's talk show to cut costs. As of last year, OWN had reportedly cost Discovery Communications more than $300 million, according to the Los Angeles Times. Winfrey has said she underestimated how difficult it would be to start her own network.
About the only downside to landing such a huge interview as Armstrong is Armstrong himself. According to reaction on Twitter and elsewhere, some viewers found him so unlikeable during Thursday night's chat that they may not have the stomach to tune in for the conclusion.
--Jonathan Berr does not own shares of the listed stocks. Follow him on Twitter @jdberr
More on Money Now
- Hockey is back, but will the fans return?
- Fear drives Hollywood-style German gold move
- Has snowboarding hit an icy patch?
So many negative comments about Oprah. Some even said she did the interview to make money like that is a bad thing. She didn't start her network as a non-profit, of course she is making money, so what. The same people commenting, why do you go to work?
Why are Americans so hateful of successful people?
People make comments like they know her personally or like she personally did something bad to them. Stop the hating, it makes Americans look so bad.
WTF! Why do you hate Oprah?
She isn't taking money from you and -2nd- 20/20, DATELINE, Barbara Walter's Specials....all the shows do stories and exclusives (including things like the Sandy Hook Specials) to sell advertising based on the ratings they will get.
Amazing how one rich black woman pisses everybody off. Meanwhile, there are over 100 white women just as rich as Oprah....because they married some rich guy or inherited.
Oprah is snobby for helping girls in Africa?
Do you know anything about Africa and the situation women and girls are in? African girls aren't getting the help that Chinese girls are getting, or gang rape victims from India, are getting or Muslim women under extremist- even though ALL THREE situations are things African girls and women have been suffering with for many decades!
And everybody seems to want to adopt an african BOY- since Madonna and the BLIND SIDE. Africa is all about males and males dominence- we don't go to China to adopt BOYS?
Oprah does give to American charities. But she said that poverty is different in the US. She is right. Poor kids here may be hungry or homeless, but they have toys, some have pricey shoes (from when times were good), some have cell phones, a tv. In Africa, they don't have WATER or feminine hygenie products, or simple a safe path to get to school or work.
I do agree that Oprah has become out of touch. But that is not because she is Oprah.
Bill Cosby, Donald Trump, Michael Jordan, Candi Spelling.....it is all of function of having EXTREME wealth for a certain amount of time.
Oprah hasn't suggested that she is trying to save the world any more - OR LESS- than any other talks show, news show, 20/20, 60 minutes, DATELINE....its all "we want to warn you.....we want ot help you.....you need to know"- and we need to get ratings and ad$$$$!
[[If its not PBS, they are not trying to inform you out of civic duty]]]
I think her Tom Cruise interview was better. Maybe Lance should have jumped on a couch and joined Scientology.
Who Cares ....Oprah Gives away Millions.......say what you wanna about OPRAH..
She is GOOD people.........dont hate her cause she is FILTHY RICH!
Good Job Lance.........You are the First to admit where MANY just dont not have the GUTS.
May not seem like it now but Give it time...We know what you earned. and..did for Cancer Foundations
History will say you ....you just got a little older....got Cancer...and needed a boost.....
You are still MR Tour de FRANCE....we know...in your YOUTH....nobody could touch you on a BIKE.
Thanks MSN for more TROLL BAITING!!
Ohhh wow! A TV show had a guest on to get ratings and sell advertivising.........THAT IS AWFUL!!
[Tom Fletcher- why would anyone report on Lance Armstrong " for the public"? Steriods isn't contagious. His story is in newspapers and on the covers of magazines for the same reason- to sell!]
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
More Market News
The apparel chain takes a hard hit after blaming the weather for its quarterly sales decline. But cold temperatures don't explain the drop in full-year sales as well.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'