Carl's Jr. sticks with its 'indulgent' menu
As rivals such as McDonald's add healthy dishes, the fast-food chain says that is 'not our personality.'
What's loaded with "tangy BBQ sauce," two strips of bacon, two all-beef patties and layered with two slices of American cheese, all for a grand total of 1,000 calories?
That would be Carl's Jr.'s Double Western Bacon Cheeseburger. Loaded with 54 grams of fat, the burger is just one of the chain's high-calorie dishes that its chief executive is sticking with, despite McDonald's (MCD) push into healthier eating.
McDonald's has added a new "Egg White Delight," a version of the Egg McMuffin that reduces calories by taking out the egg yolks, as my colleague Jason Notte wrote on Thursday. The fast-food giant is also introducing a line of fruit smoothies and "Premium McWraps," with chicken entrees wrapped in flour tortillas, according to Nation's Restaurant News.
Going along with the healthier food trends is "not our personality and it won't become our personality," Andy Puzder, the chief executive of Carl's Jr. owner CKE Inc., told the Los Angeles Times. "All of our products are indulgent, decadent."
That explains how Carl's Jr. earned a D+ grade from Men's Health, which wrote that the chain "is swimming against the nutritional tide, trying to attract those with hearty appetites and less concern about fat, salt and calories."
Its customers don't seem to mind. The chain sells 20 times more Western Bacon Cheeseburgers, which have 740 calories, than its BBQ chicken sandwiches, veritable lightweights at 390 calories, the Times notes. CKE also owns the fast-food chain Hardee's.
Puzder, whom the Times describes as a trim 62-year-old jogger, is also trying to keep prices unchanged, despite what he sees as a threat from Obamacare. The Affordable Care Act, which is slated to go into effect next year, has been attacked by fast-food chains over concerns that providing coverage will raise costs.
Companies will likely increase part-time hiring, given the law requires large businesses to offer health coverage to full-time employees, Puzder said. Right now, four out of 10 workers at Carl's Jr. and Hardee's have part-time hours.
"We're doing what we can to keep the costs in line, and we don't want to raise prices," Puzder said. "But certainly price increases are on the table for everybody."
Way to go Carl Jr. !!!!!!!!!
Tell Mens health and Mayor Bloomberg to kiss your buns.
I `d eat there if they had pork rinds.You have to be a military man to be man enough
to eat them.
I AM SO SICK OF HEARING HOW EVERYONE SHOULD EAT. THE PRESIDENT WAS CAUGHT
ON CAMERA EATING RIBS,THICK HAMBURGERS,RICH DESSERTS, AND WHO KNOWS
WHAT OTHER FOOD HIM AND THE ADMINISTRATION STICK IN THEIR MOUTHS. BLOOMBERG
IS ANOTHER BUMMER.HE WANTS TO BAN SUPER SIZED SODAS,CIGARETTES,AND OTHER
DAILY TREATS PEOPLE ENJOY.LET PEOPLE LIVE THE WAY THEY WANT.THIS IS SUPPOSE
TO BE A FREE COUNTRY.
I'm an occasional patron of a Carl's Jr. in San Diego and at over 70, I'm in good health. I walk often and at 5-8 I keep a 31" waist---which I was at 18 in the army. It's mostly about genetics--who we pick as parents. Sure, I'd like to have a healthy breakfast, lunch and dinner....how many can? Growing up four of us had dinner at 6pm unless we were late at our jobs. An hour for dinner and talk, then homework to 10 pm or so then lights out. Some tv....this back in the early to late 1950s. As for the ACA, I'm all for it with its flaws. I'm a third generation liberal Democrat, Obama/Biden all the way. He's only the second Demo prez to be RE-elected since FDR in '44. Clinton in '96 was the first.
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