Waiters and fine china -- at McDonald's?
The burger chain is testing table service at a location in Australia. So far, there are no plans for similar experiments in the US.
According to media reports, the Golden Arches is testing table service at one of its restaurants in Australia. Customers at the location near Sydney are also eating Big Macs and Egg McMuffins on real china using good silverware. They are enjoying beverages in breakable cups.
According to the U.K.'s Telegraph, Glenn and Katia Dwarte, the owners of the franchise, would break out the cutlery when family members stopped by for visits. But the idea caught on with other patrons who asked for similar service. Catriona Noble, the head of McDonald's Australia business, liked the concept so much that she asked permission from the company's Illinois headquarters to try the idea out.
A McDonald's spokeswoman tells MSN that the fast food giant had no immediate plans to try this experiment in the U.S. That's a pity, because it would be an intriguing idea.
Rival Chick-fil-A, which is closely held, stands out in the fast food business for its attention to customer service. More specifically, it actually provides it. Employees will ask customers if they want refills on their drinks or perhaps dessert. No one at Chick-fil-A thinks they are eating at a five-star restaurant, but it is nice.
McDonald's, which is struggling to attract customers, could learn from its rival. Chick-fil-A generated gross sales of $2.9 million per location in 2011, the most in the fast food industry, topping McDonald's by $400,000 per location, according to Bloomberg News.
--Jonathan Berr owns a small position in McDonald's. Follow him on Twitter @jdberr.
More on moneyNOW
They have table service at McDonalds on lower B'WAY. in NYC. Also a Doorman wearing a Tux and overhead on a glass platform a guy playing a Grand Piano and they have table service and serve pastries for desert this is not a new idea
Copyright © 2013 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
A basic income policy can actually ensure a decent standard of living for everyone.
- People left $500,000 in coins at airports last year
- How your driving can affect your credit
- Obamacare projected to cost hundreds of billions less
- November jobs report: Winners and losers
- Student loan debt climbs for 5th year in a row
- Wall Street finally notices Bitcoin
- Part-time workers hurt by on-call system
- 5 myths about late payments and your FICO scores
- Auto loan interest rates hit record low
[BRIEFING.COM] A solid November employment report translated into a solid day of gains for the major averages. While there was some talk that the encouraging job growth raised the odds of the Fed announcing a tapering at its December meeting, the message of the markets today was either that it didn't believe there would be a tapering this month or that it doesn't fear a tapering this month.
It was just one day, yet there was ample meaning wrapped up in the connection that the 10-yr ... More
More Market News
The Fed may start tapering in just a few months. Here are a few of the likely winners and losers.