Waiters and fine china -- at McDonald's?
The burger chain is testing table service at a location in Australia. So far, there are no plans for similar experiments in the US.
According to media reports, the Golden Arches is testing table service at one of its restaurants in Australia. Customers at the location near Sydney are also eating Big Macs and Egg McMuffins on real china using good silverware. They are enjoying beverages in breakable cups.
According to the U.K.'s Telegraph, Glenn and Katia Dwarte, the owners of the franchise, would break out the cutlery when family members stopped by for visits. But the idea caught on with other patrons who asked for similar service. Catriona Noble, the head of McDonald's Australia business, liked the concept so much that she asked permission from the company's Illinois headquarters to try the idea out.
A McDonald's spokeswoman tells MSN that the fast food giant had no immediate plans to try this experiment in the U.S. That's a pity, because it would be an intriguing idea.
Rival Chick-fil-A, which is closely held, stands out in the fast food business for its attention to customer service. More specifically, it actually provides it. Employees will ask customers if they want refills on their drinks or perhaps dessert. No one at Chick-fil-A thinks they are eating at a five-star restaurant, but it is nice.
McDonald's, which is struggling to attract customers, could learn from its rival. Chick-fil-A generated gross sales of $2.9 million per location in 2011, the most in the fast food industry, topping McDonald's by $400,000 per location, according to Bloomberg News.
--Jonathan Berr owns a small position in McDonald's. Follow him on Twitter @jdberr.
More on moneyNOW
They have table service at McDonalds on lower B'WAY. in NYC. Also a Doorman wearing a Tux and overhead on a glass platform a guy playing a Grand Piano and they have table service and serve pastries for desert this is not a new idea
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market finished the Wednesday session on an upbeat note with the Nasdaq (+1.3%) ending in the lead. The S&P 500 settled higher by 1.1% with all ten sectors posting gains.
The benchmark index spent the entire trading day in the green, rallying to new highs during the last hour of action. The tech-heavy Nasdaq, meanwhile, briefly dipped into the red during morning action, but was able to recover swiftly.
Stocks began the trading day with modest gains ... More
More Market News
The company is scrambling to protect its equities arm, which could face declining volume and revenue as competitors close the gap.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'