CBS wins big from Super 'Bro Bowl'
The brother-against-brother storyline will captivate even casual fans of the game.
This year's championship features Jim Harbaugh's San Francisco 49ers, who edged the Atlanta Falcons to capture the NFC title, against older brother John Harbaugh's Baltimore Ravens, who upset the New England Patriots to become AFC champions. The media are dubbing the contest the "Bro Bowl" and "Harbowl." For CBS, it's all money.
The added element of family drama may entice casual fans to tune into the NFL championship game scheduled for Feb. 3. Even better, this Super Bowl, unlike many others, may turn out to be a good game. Las Vegas odds makers have the 49ers favored by 4.5 points, according to The Associated Press.
If the predictions prove accurate, that means viewers will stay glued to their sets and watch commercials that reportedly have cost advertisers more than $4 million. Local television stations get a piece of the action as well. CBS' New York affiliate, WCBS, sold a local Super Bowl spot for $1 million, according to Media Post.
CBS CEO Les Moonves had already predicted big things for the Super Bowl. In February 2012, he told analysts that his sales force would get record prices for commercial spots, according to Adweek. This underscores the popularity of the NFL, which is the most watched of any professional sport. Annual revenue for the league reportedly tops $9 billion.
Indeed, the last three Super Bowls were the most watched in television history. Odds are that the big game will set a record for a fourth year.
Jonathan Berr owns a small position in CBS. Follow him on Twitter @jdberr.
More on Money Now
- Silver coins the new hot haven investment?
- More grown children finally leaving the nest
- Chipotle hints at a price increase
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market finished an upbeat week on a mixed note. The S&P 500 added just over a point, holding its weekly gain at 1.0% while the Nasdaq lost 0.4%.
The major averages began the day on an upbeat note, but relinquished their opening gains during the first 90 minutes of action. The early sentiment was boosted by a better-than-expected nonfarm payrolls report for February (175K versus Briefing.com consensus 163K), but a closer look into the report suggested that ... More
More Market News
The solid report comes a month after the retailer closed all of its Canadian operations.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'