CBS wins big from Super 'Bro Bowl'
The brother-against-brother storyline will captivate even casual fans of the game.
This year's championship features Jim Harbaugh's San Francisco 49ers, who edged the Atlanta Falcons to capture the NFC title, against older brother John Harbaugh's Baltimore Ravens, who upset the New England Patriots to become AFC champions. The media are dubbing the contest the "Bro Bowl" and "Harbowl." For CBS, it's all money.
The added element of family drama may entice casual fans to tune into the NFL championship game scheduled for Feb. 3. Even better, this Super Bowl, unlike many others, may turn out to be a good game. Las Vegas odds makers have the 49ers favored by 4.5 points, according to The Associated Press.
If the predictions prove accurate, that means viewers will stay glued to their sets and watch commercials that reportedly have cost advertisers more than $4 million. Local television stations get a piece of the action as well. CBS' New York affiliate, WCBS, sold a local Super Bowl spot for $1 million, according to Media Post.
CBS CEO Les Moonves had already predicted big things for the Super Bowl. In February 2012, he told analysts that his sales force would get record prices for commercial spots, according to Adweek. This underscores the popularity of the NFL, which is the most watched of any professional sport. Annual revenue for the league reportedly tops $9 billion.
Indeed, the last three Super Bowls were the most watched in television history. Odds are that the big game will set a record for a fourth year.
Jonathan Berr owns a small position in CBS. Follow him on Twitter @jdberr.
More on Money Now
- Silver coins the new hot haven investment?
- More grown children finally leaving the nest
- Chipotle hints at a price increase
Copyright © 2014 Microsoft. All rights reserved.
[BRIEFING.COM] Equity indices strung together a daylong rally on Tuesday, giving the S&P 500 its sixth consecutive advance. Some selling during the final hour of action pressured the indices from their highs, but they still ended with the bulk of their gains. The benchmark index added 0.4% with eight sectors finishing in the green, while the Nasdaq (+1.0%) outperformed throughout the session.
Although the stock market began the day on a flat note, the major averages quickly took the ... More
More Market News
As the market wades through what many people hope is a sixth bull year, some have grown nervous about how long the run can go.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'