DirecTV to offer channel just for dogs

Beginning in August, the satellite provider will carry DogTV, which airs programs specifically developed to keep its canine viewers calm.

By Jonathan Berr Apr 10, 2013 4:01PM
A dog watches DOGTV at a home in San Diego, Calif. (copyright have dogs survived until now without their own television channel?  Apparently not as well as they could have.

DogTV, which describes itself as "The First Television Channel For Dogs," will be carried on DirectTV (DTV) starting on August 1 for a monthly fee of $5.99, according to Advertising Age.  The network is currently available online and as an on-demand channel for customers of Cox Communications in California.

"DogTV is the ideal babysitter for 'home alone' dogs," the Israel-based company says on its website. "Research shows that dogs feel better in the company of television, especially when the right content is on."

DogTV's content was developed in conjunction with animal behavior experts to keep its canine viewers calm. The channel notes that there is ample evidence that dogs do watch television and that there are scads of Google (GOOG) YouTube videos that prove that point.

Pet owners may not see immediate results: According to the its website, dogs may get "extra excited or unusually relaxed" before they get used to DogTV.

Of course, the channel will have advertisements, presumably aimed at humans.

Interestingly, founder Ron Levi told the BBC that he was inspired to create the channel because he felt guilty about leaving his cat "Charlie" alone for hours at a time.

"Eventually his production company decided to prioritize programming for dogs because they are pack animals and suffer most from separation anxiety," according to the BBC.

Besides, getting cats to agree on a television show would probably be like . . . herding cats.

Officials with DirecTV, the largest satellite provider, and DogTV couldn't immediately be reached for comment. No word on whether Dish Network (DISH) or Comcast (CMCSA) plan to follow suit with their own pet-friendly programming.

--Jonathan Berr doesn't own shares of the listed stocks. Follow him on Twitter at @jdberr.

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Apr 10, 2013 6:17PM
luv the idea my dogs watch Nickelodian all day....they luv their cartoons!  Plus it does help with separation anxiety......
Apr 11, 2013 7:19AM
How about a channel for Black Gangs ?
Maybe it would Keep Em off the streets.
Apr 10, 2013 4:50PM
Really Directv you are going to have Dog Tv Channel but not carry the Blaze. There is good tv then better tv then there is Direct really going to the Dogs Tv you SUCK.
Apr 11, 2013 12:04PM
Our dogs watch TV with us all the time, and if there is another dog on TV (even a cartoon dog) our youngest barks at the TV. She goes crazy when pictures or video of her is played!
Apr 10, 2013 6:21PM
Shame on you DTV and Cox!  Cable and satellite TV today has over 20% of its channels selling us goods another 40% on senseless reality shows such as Hog Hunters and Swamp People, another 25% on movie channels showing movies that are 20+ years old and you can get on VHS and beta for $0.25, and 10% on news, government, and music channels leaving less than 5% of quality viewing and the price is around $100/month.  I stopped paying and pursuing alternative media to get what I like not what they like.  Doggy channels and they expect us to PAY for it, well Bow Wow, not this dog and this should be a signal that everyone should exercise some good old fashion supply and demand and drop your cable/satellite provider - they will then get the message and perhaps we will begin seeing quality programming that we would be willing to pay for!  
Jun 1, 2013 1:27PM
hahahaha really interesting first tv channel for dogs
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Apr 10, 2013 5:55PM
I hope Fido can pay the satellite bill when it arrives.  This is sooooooo stupid!
Apr 10, 2013 6:41PM
avatar channel for cats?!! What about hamsters?!! Lawsuit.
Apr 10, 2013 5:50PM
America is becoming more a country for animals by corporate America!
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