American Airlines gets a new look

The company unveils a major design and branding overhaul. The old 'AA' logo on the tails of planes will give way to patriotic stripes.

By Kim Peterson Jan 17, 2013 2:25PM
American Airlines new look (PRNewsFoto/American Airlines)Gone are the days of the distinctive red-and-blue "AA" logo that marked an American Airlines (AAMRQ) plane. The company has redesigned its logo, keeping the same colors but adopting a striped pattern reminiscent of the American flag.

It's the first overhaul of American's design in four decades. The new logo will eventually appear on American's website, its employee uniforms and on airport signage as well as on its fleet.

The new logo received a surprising number of reactions on Twitter and other sites. While some pricey consultants likely got paid big bucks to come up with the look, not everyone was impressed.

"A new font, and a tail that looks like a crosswalk. Way to invigorate a dying brand, folks," writes D Magazine.

American was forced to figure out a new look because it's getting new jets made of composite materials that can't be polished like the company's current aluminum fuselages, USA Today reports. The airline chose silver mica paint to recreate that polished metal look.

The logo had some fans. "New American Airlines looks good," wrote someone on Twitter. "Will miss the old typography though. Tail of the plane. . . Wow."

The tail received mixed reviews online and was a particular focus of many observers. "Logo looks great, tail looks like the Harlem Globe-Trotters uniform," wrote one airplane enthusiast on Twitter. "LOVE the new silver of the airplanes," someone else wrote. "Also, the tail section is very patriotic. Great job @AmericanAir!"

American is expected to come out of bankruptcy protection this year, and many expect it to merge with US Airways. American CEO Tom Horton said that the two carriers were in "discussions," writes Christopher Elliott, co-founder of the Consumer Travel Alliance.

More on Money Now

Tags: Airlines
Jan 18, 2013 5:17AM
You can put a tuxedo on a pig, but in the end, it's still a pig.
Jan 18, 2013 7:35AM
American Airlines should be broken up not merged with another airlines. It just creates more of the same a monopoly of bad service to employees and passengers. 
Jan 18, 2013 12:37PM
 I think American new logo looks great. I also think it's a great airline with a lot of tradition. Long live American Airlines.
Jan 17, 2013 2:49PM
Jan 18, 2013 11:35AM

Now if they can only get a new look on the faces of their flight attendants instead.


Also I think the new tail fin is ugly.

Jan 18, 2013 10:40AM

And the Airline will still SUCK a big one...

Jan 18, 2013 12:07PM
Looks like a crosswalk, gone is the icon that reminds me of home when im overseas.  they shoulda held a public vote.
Jan 18, 2013 11:44AM

Usair did the same thing changed paint then went right back after they went Us airways.

Funny how come out of bankruptcy you always have all this money !!!

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