Chain wants to make 'breastaurant' legit
A Texas restaurateur has trademarked the term, hoping to stake a claim on a booming industry.
Guller wants to "take back the derogatory term," writes CultureMap Houston. The Texan wants to turn it from the snicker-inducing insult once lobbed at Hooters into something a chain can be proud of.
Instead of hiding behind the wink-wink, aren't-we-clever names used by such competitors as Twin Peaks, Canz and the pioneering Hooters, Guller is taking a direct route by trademarking the portmanteau. Bikinis is now the only "breastaurant" -- snicker all you want.
These female-focused chain restaurants became surprisingly popular during the recession, while more traditional business, such as Darden Restaurants' (DRI) Red Lobster, have struggled. Even as consumers lost jobs and sharply limited their budgets, the likes of Tilted Kilt and Bone Daddy's found a thriving business. Even at the recession's worst, Hooters still brought in almost $1 billion a year in revenue, ABC News reports. But Hooters is losing business to new competition, and sales fell 4% last year.
The formula for all of them is the same: beer, cheap food and waitresses in revealing outfits.
"It's not necessarily salads for women," Drew Neisser of Renegade Marketing Group told ABC News. "It's finding what a 24-year-old or (25-year-old) would consider really fun and a cool place for them to go."
What is the "Big Deal" here ? All mankind has forever, from birth to death, been "feeding" at the
"Breastaurant" to the great delight of both the servers and the partakers. Just a Ha Ha !
Why not? More scantily clad women that couldn't tell you what 2+2 is, walking around, acting like they've known you for years. Pass - too many women with no self-respect, teaching men that there is no reason to give them respect. I had a really level-headed girl in college tell me once, something about girls that wear revealing clothing - "She's really just showing you the only thing that she has to offer"
I'd rather fix dinner with my wife at home, nakey.
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