Red Lobster and Olive Garden are starving

Darden Restaurants kills its chains' all-you-can-eat identities and crushes sales just as Americans abandon casual dining.

By Jason Notte Dec 4, 2012 4:00PM

Customers walk into a Red Lobster restaurant in Hialeah, Fla. on Sept. 6, 2012 (Alan Diaz/AP Photo)Updated Wednesday 3:30 p.m. ET


If you still think about all-you-can-eat shrimp when you think of Red Lobster or never-ending breadsticks or pasta bowls when someone mentions Olive Garden, then you're part of the problem for Darden Restaurants (DRI).


The parent company of those two restaurant chains -- as well as the meaty LongHorn Steakhouse and beer-focused YardHouse -- issued a warning about its second-quarter profits as sales over the last three months tanked. The company blamed Superstorm Sandy and a spate of bad meal promotions for a 0.8% sales slump at LongHorn, a 2.7% dip at Red Lobster and a 3.2% downturn at Olive Garden.


The eating public's indifference to Olive Garden and Red Lobster fare is particularly disconcerting for Darden, which just overhauled menus and restaurants at both chains. Red Lobster, known for bottomless piles of bottom-feeding seafood, increased chicken and beef items from 8% of the menu to nearly a quarter of its offerings. Olive Garden, meanwhile, shifted the focus away from unlimited carbohydrates like breadsticks and pasta to "lighter" fare with fewer than 600 calories. It's laid-back "When You're Here, You're Family" slogan was replaced with the more hectic "Go Olive Garden."


Wednesday, Darden said it won't bump any workers from full-time to part-time to deal with rising costs as Obamacare is implemented. Starting in 2014, large companies must offer health insurance to full-time workers, and as a result Darden was testing the use of more part-time employees. The company was criticized for the move, and said that employee and customer satisfaction declined at restaurants where the tests took place, the Associated Press reports.


While Darden made passing mention of the national health care law and its potential effects on the company's bottom line, it made clear that sales were its biggest issue. Total sales are expected to grow 7.5% to 8.5% overall, down from previous projections of 9% to 10%. Same-store sales for Red Lobster, Olive Garden and LongHorn -- originally predicted to grow 1% to 2% this year -- will likely be negative or flat, Darden said.


How is this happening? Didn't the Conference Board's Consumer Confidence Index rise to 73.7 in November, up from 73.1 in October and at its highest level since February 2008? Didn't the University of Michigan/Thompson Reuters consumer sentiment index rise from 82.6 in October to 82.7 in November and reach a five-year high? Aren't consumers looking to spend?


Maybe on houses and small store items, but not on dinners out at a mid-range chain restaurant with tchotchkes on the wall. According to the Census Bureau, spending at food service and drinking establishments is up 7.2% during the first 10 months of the year over the same period in 2011 and up 4.2% in October from October 2012. Restaurant spending decreased 0.4% between September and October and, according to market research firm NPD Group, dropped off 2% at casual-dining establishments within the last quarter. Casual dining on the whole has dropped between 1% and 4% each quarter since spring of 2010.


Meanwhile, the cost of dining out isn't getting cheaper. It's up 2.7% over the last year, according to the Consumer Price Index, which puts it ahead of the 2.2% overall rate of inflation. Darden's prices at both the Olive Garden and LongHorn rose between 2% and 2.2% last quarter, while Red Lobster managed to keep price hikes down to a manageable 1.4%.


If it's any consolation to Darden, its competitors haven't quite figured out the restaurant market this year either and have watched sales either flatten or make modest gains. Share prices at Chili's parent company Brinker Restaurants (EAT) are up 22.6% in the last year and sales are up 2.7%. DineEquity (DIN), the firm that runs Applebee's and IHOP and is viewed as a huge Darden competitor thanks to its "2 for $20" meal deal at Applebee's, saw stock values rise nearly 35% in the same span thanks to 2.3% same-restaurant sales increase at Applebee's, but in spite of a 2.4% decline at IHOP.


Ruby Tuesday (RT), meanwhile, watched shares jump climb more than 7% and sales increase nearly 2% after overhauling its menu and locations. Bloomin Brands (BLMN) -- named after the fried onion appetizer at its flagship Outback Steakhouse chain -- increased sales at Outback, Carraba's Italian, Bonefish Grill and Flemings Steakhouse 3.6% last quarter. Share prices have increased nearly 30% since the stock debuted in August.


The somewhat less family oriented Buffalo Wild Wings (BWLD) has been an exception, with its focus on football, beer, big TVs, near bottomless supplies of poultry parts increasing sales by an average of 6% last quarter. Its share price is up more than 15.5% over the last year.


Absent chicken and concussions, there doesn't seem to be any magic formula for getting folks in the door. After watching sales inch up a scant 1.1% during the first nine months of the year as foot traffic decreased 1.8% despite Denny's (DENN) adding three restaurants to its total count over that span, the diner-style chain will be pushing a hearty menu tied into "The Hobbit" film trilogy, whose first installment debuts this month.


That kind of goes the other way on Darden's health-and-image-conscious reinvention, but at least places like Denny's and Buffalo Wild Wings know their audience. Olive Garden and Red Lobster are running away from their all-you-can-eat, sit-down identities just as Americans flee faceless casual dining chains.


There may have been something slightly repulsive about orgies of shrimp and spaghetti, but at least they helped separate Red Lobster and The Olive Garden from every other fatty pre-fab chain lining the nation's traffic arteries.


More from Money Now

1107Comments
Dec 4, 2012 7:14PM
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Easy explanation.  Both places are disgusting.  Food is terrible.  I've been to each one time, and it's been at least five years since my visits.  Terrible product usually goes hand in hand with terrible revenue.
Dec 4, 2012 7:13PM
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I can't comment on Olive Garden; but Red Lobster can blame declining food quality, poor service, and higher prices for their drop in popularity.
Dec 4, 2012 7:13PM
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Quality and taste of food changed.  Not in a good way.   Except for Longhorn, their food is still excellant..
Dec 4, 2012 7:11PM
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Ruby Tuesday changed their menu and began advertising more.  I tried them twice and was disappointed both times.  Olive Garden and Red Lobster are wonderful.  I am not a big eater so they do not lose money on me.  As an older single female, I am always treated with respect.  Both restaurants have wonderful staffs and the food is prepared well and with "class."  I am never disappointed.  As for price, I feel Ruby Tuesday does not provide the quality of food or amount for the dollar as Olive Garden and Red Lobster. 
Dec 4, 2012 7:10PM
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You are right.  Both Red Lobster and Olive Garden are too expensive for a family outing.
Dec 4, 2012 7:10PM
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I won't eat at Olive Garden because the line of people waiting to eat goes out the door!  If they're losing money there then something is wrong.
Dec 4, 2012 7:10PM
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There's really no mystery here.  People are eating out less because jobs are scarce, money is tight, and you can buy half a week's groceries for the cost of one meal for two at a restaurant.  Many people are tightening their belts across the board and spending less.  Eating out is a luxury that many can't afford any more, like going to the movies.  If you don't want to cook some evening, hit the dollar menu at Wendy's, Burger King, or McDonald's, buy a six pack or bottle of wine at the store, go home and spend time with your family.  It's home, family, and living within your means that's important, not the over-priced substandard food you eat at a restaurant, which is usually served by an incompetent or belligerant server.
Dec 4, 2012 7:09PM
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Why is it when the economy gets bad that restaurant prices skyrocket and the food goes south? You want buisness to pick up, then put out better meals at fair prices.

 

I can't stand Olive Garden and Red Lobster...  high prices for very poor meals. Give me a mom and pop truckstop with good homemade food anyday.

Dec 4, 2012 7:09PM
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Red Lobster claims they see Food differently maybe they should take another look.  Some how they managed to change their food from what was good, mouth watering and plentifull to food that is now over spiced, over cooked, and scarcly there.  They just opened a new one in our area and it is horrible plus very expensive. 
Dec 4, 2012 7:09PM
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Here are the cold hard facts from a previous customer of both Olive Garden and Red Lobster.  Two words are the simple solution "quality control".  Lately we discovered the food was over salted and almost uneatable at the Red Lobster.  At the Olive Garden some things were over done or not done the same.  You are competing with Golden Corral and Home Town Buffet where you get "all you can eat" with a ton of variety.  Serve better quality food that is better prepared.  Now if we want to spend money on a sit down lunch or dinner we always consider The Cheesecake Factory.  Always great quality and prepared the same every time.
Dec 4, 2012 7:09PM
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Doing away with the "Family" part of the mission statement was very evident the last time we went there. We always had a good time at the Olive Garden and enjoyed the atmosphere. The last time we went there the menu was small, the staff were about as fun as McDonalds, and the meal was just a $meal with poor service. After leaving the restaurant , everybody commented that it "felt" very different. The last time will be the LAST TIME! It is a fine line between showing the profit you expect and giving something that makes people want to return. You've lost it!
Dec 4, 2012 7:08PM
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"Meanwhile, the cost of dining out isn't getting cheaper. It's up 2.7% over the last year, according to the Consumer Price Index, which puts it ahead of the 2.2% overall rate of inflation. Darden's prices at both the Olive Garden and LongHorn rose between 2% and 2.2% last quarter, while Red Lobster managed to keep price hikes down to a manageable 1.4%.  If it's any consolation to Darden, its competitors haven't quite figured out the restaurant market this year either and have watched sales either flatten or make modest gains"

 

Prices of the meals going up and all this talk about tipping going as high as 20% isn't encouraging anybody to go out and eat either.

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Idiots running a business.

If they don't know what their customers expect, let them go under.

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we went to Red Lobster a while back, we were told a 45 minute wait time, yet there were many empty seats. have'nt been back since.
Dec 4, 2012 7:06PM
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Olive Garden is my favorite restaurant to eat at.  And Red Lobster is next.  Prices may be high at red lobster but you are ordering seafood!  And I worked at Red Lobster, they dont serve prepackaged food.  The have several people cooking in the kitchen.  I have to say, it is not as great as it used to be, but I still like it.  And if you don't like the food, don't eat there.  Pretty simple if you ask me.
Dec 4, 2012 7:05PM
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I have had dinner at Red Lobster and Olive Garden in the past year the problem is the quality vs the price I have not even wanted to go back both were point blank not very good
Dec 4, 2012 7:04PM
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"How is this happening? Didn't the Conference Board's Consumer Confidence Index rise to 73.7 in November, up from 73.1 in October and at its highest level since February 2008? Didn't the University of Michigan/Thompson Reuters consumer sentiment index rise from 82.6 in October to 82.7 in November and reach a five-year high? Aren't looking to spend?" 

 

 First of all these two numbers don't mean jack.  Consumer confident and consumer sentiment are just what people think might happen, not what is actually happening.  As long as unemployment is up, dining out is going to be down.  If you're a two parent family with two kids but one of you is not working your are not going out te eat much, not even fast food.

Dec 4, 2012 7:03PM
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Get rid of their CEO, he has no clue what the customers want.
Dec 4, 2012 7:03PM
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Karma for trying to get minimum wage in Florida down to $2.00 an hour for the service industry this past spring.  I won't eat in a place that doesn't give health care insurance to their employee, which is what their trying to do now.  Must be owned by hedge fund people like Hostess was.
Dec 4, 2012 7:02PM
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I like both places , but they are both high cost options. 
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