Not milk? How beverage tastes are changing
Americans are drinking plenty of water and wine. But we're not so hot about juices, sodas and powdered mixes.
Our tastes in beverages are slowly shifting, which is normal for a population growing increasingly diverse. Part of the move away from milk is simply because there are fewer children in the U.S., on a percentage basis, now than in previous decades.
Here are the changes that other beverages are seeing, according to MarketWatch:
Juice on the decline. Juice consumption has dropped pretty dramatically to 5.17 gallons per American in 2011 on average. That's down from 6.42 gallons in 2004. There are several reasons for the slide, including the fact that juice is expensive, and it's a little too sugary for many tastes.
Soda plunges. Soda is the bad boy of the refrigerator lately, and you can see that reflected in the huge plunge in consumption. Americans drank a mere 44 gallons of soda in 2011, on average, down from the 52 to 53 gallons at the turn of the century. That's a good reason why soda companies have been so busy getting into water, flavored teas and other beverages.
Water's dramatic rise. Going almost hand-in-hand with the drop in soda is the continued interest in bottled water. We drank an average of 26.27 gallons of bottled water last year, reports MarketWatch, citing data from The Beverage Information Group and the U.S. Census. Back in 2001, we drank just under 17 gallons.
Coffee is flat. Given the big changes in water and other beverages, coffee's steady run has been remarkably stable. For the last decade, the average American has downed 26 to 27 gallons of coffee each year, and that doesn't seem to be changing.
Tea getting more popular. Now we know why Starbucks (SBUX) and other major food companies are taking a renewed interest in tea. We're drinking more of it, though nowhere near the amount of coffee we consume. The average American drank 7 gallons of tea a year in 2011, up from 6.7 gallons in 2001.
No powdered drinks. Americans are not fans of mixing powdered drinks. Maybe we don't like the work. Or maybe they're just too weird. But powdered teas, protein shakes and chocolate mixers are falling out of favor. Americans only drank 3.9 gallons of powdered drinks on average in 2011.
Big fans of wine. America has come a long way with wine. Now, you can even find decent boxed wine at the grocery store, and Costco (COST) carries some of the best-priced brands around. It's no surprise, then, that wine consumption per American rose to 2.36 gallons in 2011 from 1.95 gallons in 2001.
More spirit lovers. In the same vein, distilled spirits are seeing a major rise as well. Americans drank an average of 1.5 gallons of gin, vodka and other spirits in 2011, up from 1.25 gallons in 2001.
Beer gets booed. Not all alcoholic beverages are seeing an increase. The beer industry has suffered as Americans found new favorites in the wine and spirits category. The average American drank 19.79 gallons of beer in 2011, down from 22.08 gallons a decade earlier.
More on Money Now
Red wine? You bet! Just read the AMAs benefit reports on most red wines. Very healthy. In moderation.
We kinda drink and eat what we want....And we have a big selection...We are lucky.
I drink water and coffee all day...Booze when I feel like it....Beer occassionally.
Beer gets booed ? I'd never do that !
Crown Royal - absolute all around favorite!
Brunello de Montalcino/ Banfi- If you can find a 90' vintage- grab it !
Milk? Every Sunday with pancakes, a nice, ice cold, glass full !!
I've had cornbread like that...And make some once in a while, but not in the skillet.
Last person, I knew that drank Buttermilk was my Dad, Father-In-Law, and G-Parents..
I can't handle it.......yum?
Now that name.....alpha possum, just puts a big old smile on my face.....
We've got a couple of them infiltrating with the cats....They even eat together sometimes.
We give them names, if we can tell them apart...
Life is fun out in the boonies and weeds...
More people are drinking Energy drinks..........I am hooked on Red Bull man.....its the Bomb.
I know its not necessariily good for me but hell neither is any thing else except water !
I dont drink beer............gotta do something . I have read a little caffeine is actually good for you.
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
While incompetent bosses like Michael Scott and Andy Bernard typically can’t survive in the workplace, office romances are a very real part of corporate culture.
- Southwest Airlines turns less legroom into $773M
- 'American Idol' gets sorry ratings for season finale
- Powerball's wacky sense of humor
- Millions of Facebook's users are actually pets
- Can crowd funding rescue the LA Times?
- Domino's debuts a DVD that smells like pizza
- Average US retirement age climbs to 61
- McDonald's aims to slim down its 145-item menu
- Bathroom reading goes digital with iPad TP stand
[BRIEFING.COM] The S&P 500 ended this week with a bang, roaring to a new all-time high on the back of stronger-than-expected economic data, influential leadership, and an ongoing appreciation for the Fed's monetary policy support.
The bullish bias was evident in premarket action as the S&P futures pointed to a higher start without the benefit of any definitive news catalyst. Stocks indeed benefited from a blast of buying interest at the opening bell on this ... More
More Market News
All hail the bull market, which ended the week with a big rally. But it also is starting to look a little like 1987, which suffered an epic blow-out.