Apple's TV may cost as much as $2,500

The 60-inch iTV will come with a second, smaller device and an iRing, worn on a finger, to serve some functions of a remote control.

By Aimee Picchi Apr 4, 2013 2:30PM

The Apple Inc. logo is displayed on the back of a MacBook Pro (copyright David Paul Morris/Bloomberg via Getty Images)What's expensive, aims to revolutionize entertainment and wants to put a ring on it? It's Apple's (AAPL) so-called iTV, which a report says will be on the market later this year with a price tag as high as $2,500. 

But the most unusual aspect of the report, which comes from a research analyst who met with suppliers in China and Taiwan, is an add-on device called the iRing, according to Apple Insider.

The iRing is a ring-shaped accessory that, yes, one wears on a finger. It's a new concept for the television industry, allowing viewers to use their hand as a navigation pointer for the TV set. It will give the TV set the ability to detect motion and replace some aspects of the traditional remote control.

The analyst, Brian White of Topeka Capital Markets, also said the screen will be 60 inches across on the diagonal, although it may come in 50- and 55-inch versions, reports The Associated Press

For the whopping price, consumers won't just get one TV set, however. The iTV will include a mini-TV, allowing customers to place two Apple-connected sets in their homes, according to White. 

"Essentially, we believe the mini iTV screens will be able to capture content from the 60-inch iTV across a distance of up to 200 meters, allowing a user to view iTV content in the kitchen, washroom, garage, bedroom, backyard, etc.," White wrote.

Sounds great, but with a price in the thousands, the device might appeal only to Apple diehards. 

High pricing isn't an uncommon criticism of the tech company. When Apple introduced its iPad mini last year with a starting price of $329, some people questioned the wisdom of the cost, given that competing products sold for less. So far, the company's cool cachet has enabled its premium pricing. 

But if reports about the iRing are true, hopefully Apple is testing how the device works when couch potatoes are watching football. After all, consumers probably won't pay a premium for a TV that switches channels every time they high-five a friend or reach for a beer. 

More on moneyNOW

Apr 5, 2013 12:03AM
Another nail in North America's coffin. Why can't Apple find suppliers etc to build this over here??? When was the last time you purchased something made I North America
Apr 4, 2013 8:09PM
I'll buy if its 4K ready, i.e. 3840x2160 resolution and naked 3D.  otherwise I'll get a Samsung.
Apr 4, 2013 3:18PM

The price is fair, but not for such a small device. The screen needs to be at least 67" and preferably 70". Apple appears to be trying to sell yesterday's inventory.

Apr 6, 2013 12:34AM
I paid $3500 for my 60" Panasonic THX Plasma...     so no worries... except, I despise APPLE products...   and anyone that owns them....    HATE CLIQUES........  Nuff Said....
Apr 5, 2013 12:05PM

Apple’s 10.8.3 is the one true operating system left in the marketed today. Microsoft windows 8 is an open joke.

Apr 4, 2013 5:21PM

Ms. Picchi


Did Apple fire you or something?  All your scathing review make you look like a woman scorned.  As far as the iRing goes.  You can probably take it off when watching football.

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