British company debuts $175,000 mattress

The new 'Royal Bed' takes more than 700 hours to make and contains silk, cashmere and horse tail.

By Kim Peterson Mar 19, 2013 3:17PM
Image: Woman asleep (Tom Grill/Corbis)For those who couldn't possibly have anything else left in life to buy, a British company is introducing the $175,000 mattress.

Savoir Beds is debuting the "Royal Bed" this week at Kensington Palace in London, reports CNBC.

And save the memory foam for the working class. This mattress would never stoop so low. Instead, the bed will contain pure Mongolian cashmere, silk and curled Latin American horse tail. Each mattress will have more than 1,600 miles of woven silk, in fact.

And what would the mattress be without your family crest embroidered on to it? The Royal School of Needlework will embroider a crest, your initials or a favorite emblem on to the fabric.

Because the mattress takes some 700 hours to make, anyone who orders one will have to wait for four months or so.

Savoir says it will only make 60 of these beds, but it might be wise to wait for orders come in before rushing into anything. This is quite a leap for a company that previously sold mattresses for a mere $70,000.

"Of course it's a massive amount of money and it will only appeal to the very lucky and very wealthy," Savoir Beds' managing director, Alistair Hughes, told CNBC. But "if you're buying Gucci handbags, a suit from Saville Row or a Rolls Royce, you're looking for the best. And you spend a third of your life in bed."

If nothing else, the "Royal Bed" is a gift to the likes of Sealy (ZZ) and Tempur-Pedic International (TPX). Now, a $4,700 Tempur-Cloud Luxe seems like a downright steal.

Check out this video, a guide to mattress buying, from Consumer Reports.
More on moneyNOW

Tags: Wealthy
Mar 20, 2013 5:44AM
Further proof the rich have gotten richer while the rest of the world suffers. Tell me again why rich people need tax breaks?
Mar 19, 2013 4:03PM

I like my cot...


I really do!



Mar 19, 2013 7:24PM
    "If you build it, they will come". Some suckers will buy them, because they can! 
Mar 19, 2013 7:02PM
I am curious.  I know that sunlight rots silk.  Would these beds have to be kept in the dark in order to prevent deterioration?
May 15, 2013 7:32AM
What does this bed do, to justify that price tag? Massage me? Rock me to sleep? Holds all my money in a built in vault? Imagine spending all that money on the bed and finding out it isn't that comfortable at all and you have no way to change it.    
Mar 20, 2013 12:06AM
Apr 1, 2013 1:16PM
Mittens needs one of these to go with his German car. He can put it in his car elevator and nap on his way from the garage to the house.
Mar 19, 2013 5:25PM
We should start taking bets now, how long will it take Michelle Obama to order one of these for the White House?
Mar 19, 2013 5:33PM
Chelsea needs one for her 10.4 million dollar apartment.  Her daddy should get one for each of his ladies-in-waiting.

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