British company debuts $175,000 mattress
The new 'Royal Bed' takes more than 700 hours to make and contains silk, cashmere and horse tail.
Savoir Beds is debuting the "Royal Bed" this week at Kensington Palace in London, reports CNBC.
And save the memory foam for the working class. This mattress would never stoop so low. Instead, the bed will contain pure Mongolian cashmere, silk and curled Latin American horse tail. Each mattress will have more than 1,600 miles of woven silk, in fact.
And what would the mattress be without your family crest embroidered on to it? The Royal School of Needlework will embroider a crest, your initials or a favorite emblem on to the fabric.
Because the mattress takes some 700 hours to make, anyone who orders one will have to wait for four months or so.
Savoir says it will only make 60 of these beds, but it might be wise to wait for orders come in before rushing into anything. This is quite a leap for a company that previously sold mattresses for a mere $70,000.
"Of course it's a massive amount of money and it will only appeal to the very lucky and very wealthy," Savoir Beds' managing director, Alistair Hughes, told CNBC. But "if you're buying Gucci handbags, a suit from Saville Row or a Rolls Royce, you're looking for the best. And you spend a third of your life in bed."
If nothing else, the "Royal Bed" is a gift to the likes of Sealy (ZZ) and Tempur-Pedic International (TPX). Now, a $4,700 Tempur-Cloud Luxe seems like a downright steal.
Check out this video, a guide to mattress buying, from Consumer Reports.
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