The Nutella thieves strike again
The hazelnut spread is apparently so awesome that five tons of it have been stolen in Germany.
According to the Associated Press, thieves swiped five tons of the chocolate hazelnut spread worth 16,000 euros ($20,710) that was packed inside a parked tractor-trailer in the German town of Bad Hersfeld. This crime probably isn't a surprise to the many fans of Nutella, which was created in the 1940s by Italian pastry maker Pietro Ferrero and is still made by the company his family controls.
Apparently, the stuff is so very awesome in so many ways. There's even a World Nutella Day that has been celebrated for the past seven years.
"Although many Italian and other European children fall in love with Nutella from an early age, the spread has recently hit English-speaking markets and around the world; no matter how old you are the first time you try Nutella, though, the excitement is palpable and memorable," according to the World Nutella Day website.
That excitement was also apparently felt by students at Columbia University in New York City, who as my colleague Jason Notte recently noted, were found to be swiping perhaps a few thousand dollars worth of Nutella every week. The nutty spread isn't cheap, costing $7.30 for a 16-ounce jar on Amazon.com (AMZN). That's far pricier than a 15-ounce jar of Skippy Peanut Butter, which costs $3.99.
It also has its critics. Ferrero Group was agreed to set aside $3 million last year to settle a class action suit brought by a California mother who was miffed to discover that Nutella had more calories than jam or syrup, according to Reuters. Officials in Britain in 2008 had criticized Ferrero for overstating Nutella's nutrition benefits.
Privately held Ferrero also makes Tic-Tacs.
Jonathan Berr does not own shares of the listed stocks. Follow him on Twitter @jdberr.
Didn't know that the Euro exchange rate went up that fast... 6,000 Euros equals $20,710?
It's got to be aliens. Look at history; they were visiting in the 40's and 50's and got hooked on the stuff. It must give then a major high and they have got to have it. Five tons of the stuff should just fill alien space ship we have seen bad photos and videos of.
The twilight zone is hear and now.
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