Pizza by drone? Domino's tests new delivery
A franchise in the UK uses an unmanned aircraft to transport its pies, but that likely won't fly in the US.
If your answer is anything other than "duck and cover" or "launch a pre-emptive strike," congratulations: You're Domino's (DPZ) kind of customer. The pizza chain's United Kingdom branch recently made its way onto Mashable by posting a YouTube video showing a drone delivering pizza.
The DomiCopter -- created and operated by a drone company called AeroSight -- is shown flying a direct route over a long stretch of the UK and successfully delivering a pizza. It's apparently not a joke, either, as a company press release given the once-over by CNNMoney talks about launching a Domino's Flight Academy "should the DomiCopter delivery service take off."
That's great for the folks across the pond, but drones are a far touchier subject here in the States. Mounting criticism of drone strikes abroad, especially strikes targeting Americans, forced President Barack Obama to discuss the drone program at length and vow to reduce it. Understandably, critics aren't ready to take him or the military at their word, with Pakistan's new prime minister calling for an end to drone strikes altogether.
Even in the U.K.'s pizza drone territory, the BBC recently took American media to task for not applying more pressure to the U.S. government or digging for details about the drone program. In a country where fears about the abuse of drones and the drone program are so pervasive that entrepreneurs are selling drone blocking devices for the price of Audis, interest in pizza-delivering drones may be somewhat stifled.
The Federal Aviation Administration is already against it, with its rules on unmanned aircraft (UAS) stating that "currently, there are no means to obtain an authorization for commercial UAS operations in [North America]." But manufacturers may apply for an experimental certificate, the agency said, for research and training.
A Domino's spokesman in the U.S., meanwhile, says there's no chance of drone delivery service making its way across the pond. "This has nothing to do with us in the U.S. and we have no plans to pursue this idea," he said.
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Ahhh Technology................Now we really have a "Pie In The Sky" :)
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