Pizza by drone? Domino's tests new delivery
A franchise in the UK uses an unmanned aircraft to transport its pies, but that likely won't fly in the US.
If your answer is anything other than "duck and cover" or "launch a pre-emptive strike," congratulations: You're Domino's (DPZ) kind of customer. The pizza chain's United Kingdom branch recently made its way onto Mashable by posting a YouTube video showing a drone delivering pizza.
The DomiCopter -- created and operated by a drone company called AeroSight -- is shown flying a direct route over a long stretch of the UK and successfully delivering a pizza. It's apparently not a joke, either, as a company press release given the once-over by CNNMoney talks about launching a Domino's Flight Academy "should the DomiCopter delivery service take off."
That's great for the folks across the pond, but drones are a far touchier subject here in the States. Mounting criticism of drone strikes abroad, especially strikes targeting Americans, forced President Barack Obama to discuss the drone program at length and vow to reduce it. Understandably, critics aren't ready to take him or the military at their word, with Pakistan's new prime minister calling for an end to drone strikes altogether.
Even in the U.K.'s pizza drone territory, the BBC recently took American media to task for not applying more pressure to the U.S. government or digging for details about the drone program. In a country where fears about the abuse of drones and the drone program are so pervasive that entrepreneurs are selling drone blocking devices for the price of Audis, interest in pizza-delivering drones may be somewhat stifled.
The Federal Aviation Administration is already against it, with its rules on unmanned aircraft (UAS) stating that "currently, there are no means to obtain an authorization for commercial UAS operations in [North America]." But manufacturers may apply for an experimental certificate, the agency said, for research and training.
A Domino's spokesman in the U.S., meanwhile, says there's no chance of drone delivery service making its way across the pond. "This has nothing to do with us in the U.S. and we have no plans to pursue this idea," he said.
- 5 reasons we should ban tipping
- Chrysler's recall refusal risks its reputation
- Why 30 is the new 20: Meet the 'emerging adult'
Ahhh Technology................Now we really have a "Pie In The Sky" :)
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market ended the holiday-shortened week on a mixed note as the Dow Jones Industrial Average shed 0.1%, while the S&P 500 added 0.1% with seven sectors posting gains.
Equity indices faced an uphill climb from the opening bell after disappointing quarterly results from Google (GOOG 536.10, -20.44) and IBM (IBM 190.04, -6.36) weighed on the early sentiment. Google reported earnings $0.15 below the Capital IQ consensus estimate on revenue of $15.42 ... More
More Market News
Serious issues like drought and the deterioration of the developed world spell opportunity for this industry leader.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'