How NBC stumbled into 5th place
The network's recent ratings slide is a blow to parent company Comcast. Here are 4 ways the Peacock blew it.
NBC, the once-proud peacock, is finding its plumage rather tattered this winter.
After starting off the TV season with a strong fall, NBC has suffered from a series of poor programming decisions that have left it in a humiliating spot: For the first time ever, NBC will come in fifth place in a sweeps period, behind even Spanish-language broadcaster Univision.
The swift decline comes at a poor time for Comcast (CMCSA), which earlier this month showed its confidence in NBC Universal by agreeing to buy the remaining 49% stake of the media company that General Electric (GE) still owned.
Yes, NBC is just one unit of NBC Universal, which also owns cable networks and a movie studio. But its struggles raise concerns about how NBC's advertising rates and profits might suffer, and whether the network can recover later this year.
So, how did NBC fall from first place in September to dead last in February? Here are four missteps:
Delaying NBC's real hits: Rather mystifyingly, the network postponed the return of several of its bona fide hits until March. Remember "Revolution," the sci-fi drama that had people talking last September? No? That's because it has taken a four-month hiatus. "Grimm," another one of NBC's hits, was given the same break and hasn't aired a new episode since November.
Poor promotion: Regardless of the show's quality, "Do No Harm" -- which scored the lowest in-season premiere rating for a top-four broadcast -- suffered from poor advertising, according to Deadline.com. Few viewers were aware of the show, and its promotional art made the lead actor unrecognizable.
Messing with OK shows: As the old adage says, if it ain't broke, don't fix it. NBC decided to "fix" a few shows, leading to one spectacular breakdown: The sitcom "Up All Night" is now on death watch. Once perceived as a promising comedy, the show was overhauled and was set to be taped in front of a live audience. Then its co-star, Christina Applegate, quit, and its other co-star, Will Arnett, signed on for a CBS pilot.
Sticking with broken shows: "Smash" had a rocky first season, but was renewed with NBC chief Bob Greenblatt calling it an "unqualified success." Er, not so much. The musical, which is expensive to produce, has continued to see audience erosion in its second season and is now likely to be canceled, according to TVbytheNumbers.com.
If you just look at the some of the shows they have on, you know why the ratings are so low.
Most of their sitcoms are awful. They are not family oriented. The reality shows are a joke.
I liked Smash but cannot believe it was off the air for so long. I actually thought Revolution was cancelled. The "Do No Harm" show? They just had a similar relatively good show on about a police detective living in two alternate lives. I vested myself in it and it was cancelled after less than a half season. Why would I look at another that I know they will cancel?
CBS has solid programming for the most part and even ABC has offered a few good shows.
If NBC put on a decent program I would probably give it a chance, but I am not counting on it.
NBC ranks NUMBER ONE as OBAMA'S CHANNEL, and they wonder why they are going down the toilet! GE made off like billionaires with the money Obama gave them for defunk crap, and now even they are bailing. Our household hasn't watched this 2 bit channel in a very long time, so we don't miss it, and yes, the adults in the household voted for someone "other" than Obama.
Surprised? Not me. When this lame excuse for a network spends its time spinning the news, leaving out important facts, falsifying reports and not challenging the president when he outright lies, how do you expect Americans to trust it? I guess even the liberals must be disgusted with this left overhanging network. Hey, maybe fat Al needs another outlet since he sold his to the questionable side.
Oh, FOX News seems to be taking pole position and holding the race. Wonder why again? Want the unbiased and fair and balanced? FOX is your station.
So here's where all you right wing whacks are hanging out.
Hi whacks, LOL.
When you let Ed Schultz and Rachel Maddow and Chris Mathews spout their crap every night it's no wonder the network is sinking to the bottom.
It's just the brown spot from Obama showing thru.
NBC NATIONAL BROACASTING COMMUNISM! OR NOTHING BUT CRAP! I HAVEN'T WATCHED THEM SINCE SEINFELD WENT
OFF THE AIR! NOTHING BUT LIBERAL LEFT WING GAY PROPAGANDA PUSHING GARBAGE! I ALSO BOYCOTT GE CAUSE
THEY ARE NOTHING BUT A LEFT WING GREEN ENERGY COMPANY PAYING NO TAXES AND GETTING STIMULUS MONEY
AND GREEN ENERGY CONTRACTS BUT THEY SEND JOBS TO CHINA AND MAKE US PAY FOR TOXIC LIGHTBULBS THAT ARE
TWICE AS EXPENSIVE AS THE CHEAPER BETTER BULBS! NOTHING BUT CORRUPTION! OBAMA'S ECONOMIC ADVISORS?
THIS ENTIRE COMPANY AND ALL IT'S LITTLE COMPANIES ARE IN BED WITH DEMOCRATS!
The ratings sucks coz no sensible vision (mistreatment of Ann Curry) Karma is disguise.
I agree with most of you. I watch Fox. O'Reilly is very good. I do watch ABC & CBS, only time I watch NBC is Sunday evening news with Lester Holt.
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