Americans start to like beer again

After 4 years of declines, sales see a slight pickup as interest in craft brews and imports remains strong.

By Kim Peterson Mar 4, 2013 1:59PM
Image: Men drinking beer -Radius Images, CorbisBeer sales in the U.S. are finally picking up again after four years of declines.

The 2012 increase in beer sales wasn't huge -- only about 1.4% -- but at least one worrisome trend for brewers appears to have reversed, reports The New York Post.

And while craft brews and imports appear to be responsible for much of the growth, even the biggest names in the business saw improvements as well. In fact, many brewers were able to raise prices last year, which helped them bring in more revenue, the Post reports.

A few other factors helped sales last year, including cheaper gas, plenty of leap-year partying and a warm, dry winter in parts of the country, said Brian Sudano, the managing director of Beverage Marketing, according to the Post.

Anheuser-Busch InBev (BUD) said its sales volumes grew in the U.S. last year for the first time since 2008, according to The Los Angeles Times. But the company still expected weak returns for the current quarter due to less disposable income and bad weather.

The company hit a notable milestone late last year: For the first time, more Budweiser was sold overseas than within the U.S. Sales were especially strong in China, Budweiser's No. 2 market, the Times reports.

Coors Light saw its eighth year of volume growth in the U.S. last year, but MillerCoors suffered some setbacks with its other brands. Miller Lite fell by low-single digits for the year, and sales to retailers of Miller64 dropped by high-single digits.

Although MillerCoors saw strong response to its Blue Moon and Jacob Leinenkugel brands, overall its domestic sales to retail fell by 1.3% last year. MillerCoors is a joint venture of SABMiller (SBMRY) and Molson Coors Brewing Co. (TAP).

More on moneyNOW



4Comments
Mar 4, 2013 4:44PM
avatar

So many people drink that carbonated colored water "light" garbage, most of them don't remember -- or have never known -- what real beer tastes like.

 

 

Mar 5, 2013 9:05AM
avatar

Reminds me of an old joke about alcohol.

It took my money, my health, my job and my family, but I'm going to give it one more chance.

Mar 4, 2013 2:59PM
avatar
Just EBT sales at strip clubs, bars and liquor stores....... forget the milk for the kids have a beer.
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

DATA PROVIDERS

Copyright © 2013 Microsoft. All rights reserved.

Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.

Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.

Japanese stock price data provided by Nomura Research Institute Ltd.; quotes delayed 20 minutes. Canadian fund data provided by CANNEX Financial Exchanges Ltd.

Trending NOW

What’s this?

About moneyNOW

MoneyNOW brings users smart, original and entertaining takes on the latest business and investing topics that are buzzing on the Web.

MARKET UPDATE

[BRIEFING.COM] The major averages ended modestly lower with the S&P 500 shedding 0.3%.

The benchmark average saw an opening loss of 1.2% after Japan's Nikkei tumbled 7.3%. Japanese stocks sold off amid continued volatility in Japanese Government Bond futures as the 10-yr yield spiked almost 16 basis points to 1.002 before the Bank of Japan's JPY2 trillion liquidity injection caused yields to retrace their gains.

Adding insult to injury was news out of China where the HSBC ... More

MSN MONEY'S