Disney wants more 'Star Wars' in its theme parks

After buying Lucasfilm from the founder last year, the company is looking at ways to recoup its investment.

By Kim Peterson May 8, 2013 2:34PM
Credit: © STAR WARS: EPISODE V - THE EMPIRE STRIKES BACK, Yoda, 1980 
Caption: Lucasfilms / courtesy Everett CollectionThe Walt Disney Co. (DIS) has big plans for "Star Wars" after plunking down $4.05 billion last year for the lucrative franchise.

First up is a new movie in the series, expected to debut in 2015. Then the company wants more "Star Wars" in its television deals and theme parks.

"In addition to the 'Star Wars' feature films that we've already talked about, we're also working on opportunities for television and our parks," CEO Bob Iger said on the company's earnings call Tuesday. "It's still very early in the process. We'll announce details as these developments evolve."

That has left some people speculating on what might happen. A new "Star Wars" theme park? Perhaps the more likely scenario is that Disney will open large "Star Wars" sections at Disneyland and Walt Disney World. Disney already has Star Wars weekends at Walt Disney World.

The company has reportedly begun gauging potential customer response to the idea. Gawker's Ken Layne tweeted an image from a Disney survey that asked respondents: "How interested would you be in visiting a 'Star Wars' themed land at the Disneyland Resort?"

Layne seemed quite interested. "The 11-year-old part of me is very pleased with this development," he wrote on Twitter.

Disney said Tuesday that its theme park business is booming. Operating income in its parks and resorts segment soared 73% in the first three months of the year to $383 million and sales rose 14%, the Orlando Sentinel reports. Crowds poured into Disneyland and Disney World, setting quarterly attendance records at both.

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63Comments
May 8, 2013 3:45PM
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How about they make a theme park marketed for adults. Many die hard star wars fans are now in their 40's and 50's and they would love to have a park to go to that is not "kiddie". Yes there could be rides marketed for kids but have great roller coasters and interactive features which engage people of all ages.
May 8, 2013 3:28PM
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I can't wait to pay $9.50 for a "Yoda-soda".  Great job Disney.
May 8, 2013 4:00PM
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A speeder bike ride through the forest of endor would be phenomenal!!!!

May 8, 2013 3:01PM
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Darth Vader to Mickey Mouse  "Mickey, I am your father"    LOL
May 8, 2013 3:46PM
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Ever been to central Florida outside of Disney World?  No shortage of "aliens" there.

Just kidding. 

Disney does have a lot of land still in their Florida park.  I'm 48 and I'll definitely go.

They can call it, "Mos Eisley".

May 8, 2013 4:41PM
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(Jedi mind trick at ticket booth) "Here are your free tickets." "Here are your free tickets." "You can go about your business." "You can go about your business."  "Move along." "Move along."
May 8, 2013 4:02PM
May 8, 2013 5:09PM
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Sweet!  I wondered why I got a survey from Disney after our trip in Dec of 2012... 90% of the survey questions were about the Star Wars universe.  Who your favorite character was, what was your favorite planet, etc.
May 8, 2013 4:09PM
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It would have to be costume friendly!
May 8, 2013 3:39PM
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Disney already has a Star Tours ride in their theme parks that is Star Wars based....fun ride too!
May 8, 2013 5:03PM
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I'm all for the Star Wars Theme Park. My daughter (13 yrs) is a Star Wars fanatic.We are going to Star War days in a few days. I'm not a big fan but I enjoy spending time with her. Star Wars is starting to grow on me though after last years summer convention in Orlando.
May 8, 2013 4:16PM
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Would love more Star Wars at Disney the one ride they have there now for Star Wars is simply amazing hope they do more keep up good work Disney...
May 8, 2013 4:06PM
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If they do it, I won't be going the first season. That's for sure !!!
May 8, 2013 5:09PM
May 8, 2013 3:53PM
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I can't wait! I hope Disney will make this Star Wars land I love it!
May 8, 2013 5:05PM
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the prices at disney keeps my a*s at home . way way to expensive
May 8, 2013 3:30PM
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Disney owns land in Sealy, TX (30 minutes west of Houston) the size of a theme park...put it there!  Star Wars main them with old Disney secondary...I would go every summer!  So would have of Texas!

May 8, 2013 5:19PM
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Yes! Rides, please! Some connection to "Futureland" at Epcot, perhaps? A space camp with a "Star Wars" flair? The possibilities are endless.
May 8, 2013 6:51PM
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I find your lack of Mouse-ears disturbing
May 8, 2013 6:05PM
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Please excuse the small increase in park admission folks,,nudge,nudge
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