Oil-boosting smoothie bar charges liberals extra

The owner, a drilling supporter in Utah, vows to donate proceeds to conservative causes.

By Jason Notte Jan 16, 2013 4:20PM
Caption: George Burnett of ILoveDrilling.com
Image File Name: IloveDrilling_011613_PR_300How does a West Coast health-food staple turn into an oil-supporting, liberal-taxing pillar of conservative ideology? By coming to the city of Vernal in eastern Utah.


George Burnett used to while away the hours making custom seat covers and standing on the side of the road in a cowboy hat holding a "Honk If You Love Drilling" sign. That all changed after President Barack Obama was re-elected in November and Burnett decided to relax a bit and open up a smoothie stand.


What's the name of this good-vibes, berry-and-booster-powder palace? The I Love Drilling Smoothie & Juice Bar. How did Burnett mark his opening day on Nov. 7, just a day after Election Day? By instituting a $1 "Liberal Tax" on his smoothies and vowing to give the extra money to conservative causes like the Heritage Foundation, according to KSL News.


Though the "I Love Drilling" sign might turn off some of Burnett's intended customers, America has shown time and again that it can't resist a smoothie. The success of Jamba Juice led fast-food joints like McDonald's (MCD) and Burger King (BKW) to add smoothies to their meat-heavy menus, while Starbucks (SBUX) -- perhaps the birthplace of the latte-sipping liberal stereotype -- also added smoothies in recent years to bolster its ranks.


The problem is, how do you identify a liberal? Apple products? Too capitalist. Subaru wagons? Too upper middle class. Lingering marijuana stench? Too libertarian. The Howard Zinn or Noam Chomsky book under their arm? They could just be trolling or gathering intelligence on the enemy.


No, the best route is the most direct. Burnett told The Huffington Post that when a customer orders, he points points to a menu that marks smoothie and juices prices as $4.95 for conservatives, and $5.95 for liberals, and asks customers, "What pricing are we using today?"


According to Burnett, three customers have already self-identified as liberal and gleefully paid the tax. That's an impressive turnout for Vernal, which sits in Uintah County in Eastern Utah and has little more than 470 registered Democrats and eight registered Green Party voters. That's less than 9% of the voting body overall, compared the the county's nearly 5,300 conservative Republicans, Libertarians and Constitution Party members that comprise nearly 91% of the electorate. In the November elections, Mitt Romney took nearly 90% of Uintah County's votes.


That doesn't leave Burnett with much of a liberal tax base, but maybe if he starts running 1-for-the-price-of-2 specials for his county's 19 Jill Stein voters he can one day hand the Heritage Foundation a $20 bill without asking for change back.


More on Money Now



62Comments
Jan 16, 2013 5:06PM
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Publicity stunt that worked. Nice job!

Jan 16, 2013 7:00PM
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I can't believe that three liberals actually paid the extra dollar.  They must have been government employees that got to expense the cost.
Jan 17, 2013 2:42PM
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I think he's asking the wrong people to pay more, lets check some facts,

Annual government expansion by Presidents,

Reagan 6.8% X 8 = 54%                  Clinton 3.5% X 8 = 28%

Bush 1  5.4% X 4 = 21%                  Obama 1.4% X 8 = 11%

Bush 2  7.7% X 8 = 61%

Totals                     136%                                                39%

Republicans have been growing government at a rate 3 to 4 times that of Democrats, shouldn't they pay 3 to 4 times more ?

Jan 17, 2013 1:20PM
Jan 16, 2013 5:06PM
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As the Brits say, HEAR, HEAR, BULLY FOR HIM.  Throw it back in their face!  Jim Jordan

Jan 17, 2013 3:43PM
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Liberals put your money where your mouth is. I'll bet Al Gore would take the cheaper price even though he just sold to Al-Jazeera.
Jan 17, 2013 3:59PM
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I'd be willing to bet if it was the other way around and he was charging conservatives the extra dollar, these comments would be way different!!!
Jan 17, 2013 1:58PM
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Love It. Liberals always have a big mouth until you ask them to pay more. I am impressed that there were actually 3 liberals willing to stand up for what they believe. Now when is Bill going to voluntarily give more?
Jan 17, 2013 3:09PM
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Sorry, George. I'm pretty sure that a smoothie had to have been invented by a Liberal. It's just got hippy-dippy free love written all over it. Conservatives would name it something more utilitarian.
Jan 16, 2013 7:39PM
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Good for him.  I'll do the same thing her in Mpls and get RICH.
Jan 17, 2013 2:53PM
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Laughing at all the right-wing nuts out there.  Their numbers are diminishing but boy can they draw attention to themselves!
Jan 17, 2013 5:37PM
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Wow, Liberals spending their own money, now there's some change for you!
Jan 17, 2013 4:21PM
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AND OBAMA JUST RAISED THEIR TAXES LIKE THE REST OF US! WHAT'S THE DIFFERENCE?

THE DIFFERENCE HE GOT THEIR VOTE! HAHA! SO YOU LIBS GET SCREWED TOO!

Jan 17, 2013 4:25PM
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And that right there, is an example of capitalism.

I'm thinking there were more than 3 liberals, 
but they have no issue with lying to get what they want, ala Obama......
Jan 17, 2013 5:22PM
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So what. Everybody should charge libtards more.....they have wrecked the whole country. Maybe smacking them would be more prudent.
Jan 18, 2013 3:45AM
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Can I get a Mitt Romney smoothie? I'd like to avoid paying all taxes, local, state, and national.
Jun 26, 2013 12:56PM
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I LOVE DRILLING WHOO WHOO GO GEORGE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Jan 17, 2013 4:10PM
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Did this guy, or any other bone headed tea bagger happen to notice that under President Obama, US oil production has gone up the the point that soon we will regain our long lost status as the worlds largest Oil producer? Come on all you red blooded American Fox News patriots, pull your head out support you president, and for the sake of your own credibility stop parroting all those Koch brothers talking points

Jan 17, 2013 5:08PM
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Probably a "closet" liberal who figured out how to outsmart the standard conservative.  (really not to hard to do anyway)
Jan 17, 2013 12:27PM
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