Would a $9 minimum wage hurt McDonald's?

Some investors worry that Burger King and other fast-food chains might get dinged by Obama's proposal for a higher federal baseline wage.

By Aimee Picchi Feb 14, 2013 2:47PM

A sign outside the fast-food chain McDonaldsWhile millions of Americans working low-paying jobs would cheer if President Barack Obama's call for a $9 minimum hourly wage were successful, not everyone is happy about the idea. 


Shares of McDonald's (MCD) slid more than 1% Wednesday, the day after Obama called for boosting the minimum wage from its current $7.25 per hour. Yum Brands (YUM), which operates KFC and Taco Bell, and Burger King (BKW) also saw shares take a hit. 


A $9 minimum wage "definitely adds some kind of pressure" to the stock prices of fast-food chains, S&P Indices analyst Howard Silverblatt told The Huffington Post.


Paying fast-food workers higher wages "would definitely push profits down. It would mean less money for shareholders," he added. 


Already, Obama's proposal is receiving push-back from businesses, which predict a boost in the minimum wage would damper hiring.


If history is anything to go by, it's likely fast-food chains will lobby against the proposal. 


Restaurant chains and their franchisees spent almost $1 million in 2006 to lobby against minimum-wage increases in several states, according to Bloomberg News, citing Followthemoney.org. 


It's clear that minimum-wage workers would find the extra money useful. As Obama noted in his address, a family with two children that earns the minimum wage still lives in poverty. 


More fast-food employees now depend on food stamps to feed themselves, according to the Bloomberg report, which cited data from the University of Minnesota Population Center. While 15% of the overall U.S. population receives food stamps, almost 27% of fast-food employees require assistance to buy groceries.


So how much does McDonald's pay its employees? According to Glassdoor.com, which compiled reports from hundreds of McDonald's employees, a typical crew member, or an employee who flips the burgers, makes $7.66 an hour


That translates into gross income if less than $16,000 per year. Under Obama's proposal, a worker would make $18,720, or an annual raise of about $2,788. 


Multiply that by the dozens of workers at each fast-food restaurant, and McDonald's and others would most likely feel an impact. Then again, consumers might be the ones paying -- in the form of higher burger prices. 


Aimee Picchi owns shares of YUM but hasn't traded the stock in at least 12 months.


More on moneyNOW

1489Comments
Feb 15, 2013 8:28AM
avatar
It wont hurt profits. They will up prices, lower quality, cut what little benefits they have. They will actually make more money because the pawns will be more productive for a while since they got a raise.
Feb 15, 2013 8:28AM
avatar
Our president never sees the bigger picture.  Yes this seems like a feel good solution for the economy.  However, what will actually happen.  All the companies that employ minimum wage people will to a very simple thing.  To keep their profits the same, they will raise the price of their product.  Thus pass this hidden tax that Obama is so good at creating on to the consumer who will now have less money to spend.  Another tax on everyone, not only the rich! 
Feb 15, 2013 8:24AM
avatar

Now everyone that DOES NOT make minimum wage just took a pay cut AND get's to pay more for just about everything.   That's the change y'all voted for.....TWICE.  Good thing you voted for it 'cause you sure can't spend it anywhere......

 

Feb 15, 2013 8:23AM
avatar
So to operate a 10 person crew for 1 hour it will cost $17.50 more. So to make up for it MacDonalds would need to sell only 1 or 2 more orders at their current prices to pay for it. So what! Any kids willing to work probably deserve a little more.
Feb 15, 2013 8:23AM
avatar
There goes the dollar meal and more horse meat!
Feb 15, 2013 8:22AM
avatar

If you need more money work more hours or get a 2nd job. You could also get a better job.

    

There is no law that says you only have to work 40 hrs a week to make ends meet. Any mimimum wage job will never be enough to live on. Even at higher wages people still need more.

Feb 15, 2013 8:18AM
avatar
 Canada's minimum wage is $10 but the price of living is higher but some of lifes situations there are better.
Feb 15, 2013 8:18AM
avatar
I worked for minimum wage in High school. I've accumulated skills and experience that enable me to earn more now.
Feb 15, 2013 8:16AM
avatar
If McDonald spent the money on the workers instead of spending it on lobbing, you would have 1 million workers making $8.66 per hour. 
Feb 15, 2013 8:13AM
avatar
Higher minimum wage would be nice. Maybe then people could spend more time with their families instead of slaving 24/7 just to make ends meet. I realize that a minimum wage job isn't meant to be a life career, but the economy waits for no one and people need to make a decent salary that will help them survive until they can find something better.
Feb 15, 2013 8:09AM
avatar
Would a $9.00 hamburger hurt the consumer?
Feb 15, 2013 8:07AM
avatar

The car wash down the street has 20 employees, all at minimum wage.  With Obamas increase in minimum wage, the owner's  direct cost of labor would increase $72,800.00 a year.  As I see it the owner has three choices;

1.  Lay off 6 - 7 employees to keep the same labor expense for the year, asking the rest to work harder.

2.  Raise his prices and seriously risk losing customers.

3.  Accept the fact he will earn $72,800.00 less the next year,  ( I sure as heck wouldn't accept this)

 

Why can't Obama and the government see the mistake in raising the minimum wage?..............BECAUSE NONE OF THEM HAVE EVER RUN A BUSINESS!!!   Had to pay taxes on a business, had to make a payroll, had to pay for insurance etc.  had to handle employee issues or ever had to be a responsible business owner.

 

I am a small business owner and after all the crap the local, county, state and federal government throw at me each year, I am not encouraging my childre to take over my business, I am suggesting to go to work for the governement and get on that government "gravy train".  Work 10 hours a week and goof off the other 30. 

Feb 15, 2013 8:02AM
avatar
No, it will not hurt Mcdonald's. It will hurt the consumer. Mcdonald's will raise their prices.
Feb 15, 2013 7:59AM
avatar
ITS A GREAT PLACE to START  $'9.oo an hour will pay for 1gallon of gas  and a milk!
Feb 15, 2013 7:55AM
avatar

If you do not want to get an education and work to achieve a better life than stay at minimum wage. I have a business where some are minimum wage and when I heard the head guy say $9.00 per hour I right away decided that I would just raise prices to compensate.

Minimum wage was not meant to be a life long profession.....it will only cost the average person more in goods and services if he raises this again. Hence the vicious cycle continues. All we are doing is empowering the poor to stay poor and never strive to get ahead and work hard to increase their earning power.

 

Feb 15, 2013 7:55AM
avatar
He through out a figure of 9,  knowing that he will be lucky to get 50 cents.   It's politics,  50 cents more for minimum wage will have more impact on the worker then the business.   Relax people
Feb 15, 2013 7:50AM
avatar
Would it hurt.  Stupid question.  It has got to hurt somewhat.  I live in Michigan and do you recall what a meal at Mcdonalds now costs?  My family of five is over $30 for freaking meal for us.  If you raise the minimum wage, restaurants cannot eat the increase.  You with lay off people and/or raise prices.  We used to eat out about once per week.  Now it is once every two weeks or longer. 
Feb 15, 2013 7:47AM
avatar
a $9 minimum wage make good sense, but not  NOW. we are having problems with jobs ,finances, and high gas prices. i think the president spoke prematurely. he gives his "haters" too much "ammo".
Feb 15, 2013 7:45AM
avatar

Just remember that the sandwich you just ate...was mostlikely spit in by someone that works for poverty wages you demand.

 

Feb 15, 2013 7:42AM
avatar
Certainly NOT! They have chains throughout the world and they're worried of a minimum pay increase??? That's absurd!! I believe a wage increase at $11.25 would sufice! Stop holding workers to a lower standard and start paying them for the work they do!!!
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

DATA PROVIDERS

Copyright © 2013 Microsoft. All rights reserved.

Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.

Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.

Japanese stock price data provided by Nomura Research Institute Ltd.; quotes delayed 20 minutes. Canadian fund data provided by CANNEX Financial Exchanges Ltd.

Trending NOW

What’s this?

About moneyNOW

MoneyNOW brings users smart, original and entertaining takes on the latest business and investing topics that are buzzing on the Web.

MARKET UPDATE

[BRIEFING.COM] The S&P 500 settled lower by 0.8% after early strength turned into afternoon weakness.

Today's headline event came in the form of Ben Bernanke's testimony before the Joint Economic Committee. During his remarks, Chairman Bernanke said premature tightening of monetary policy could stall the pace of recovery. This followed weeks of conflicting remarks from FOMC members, which sparked speculation regarding possible changes to the Fed's policy course.

However, ... More

MSN MONEY'S