Hollywood movies may be too dumb for China
Blockbusters like 'Iron Man 3' battle more subtle Chinese fare as audiences choose plot and complexity over explosions and 3-D.
Sure, Tom Cruise can still top the box office for 23 straight weeks with Paramount Pictures' (VIA, VIA.B) "Mission Impossible – Ghost Protocol," but The New York Times notes that demand for Hollywood films like Warner Brothers' (TWX) "The Hobbit: An Unexpected Journey" and MGM's "Skyfall" isn't nearly as robust. According to ChinaFilmBiz.com, the take for American movies in China during the first quarter fell 65%, to about $200 million, while sales for Chinese-language films rose 128% to well over $500 million.
That doesn't mean "G.I. Joe: Retaliation" from Paramount Pictures can't still make $33 million in its opening weekend (roughly 75% of its opening night take in North America) at the Chinese box office. It just means the studio should prepare to have the tar beaten out of it by Chinese films such as the comedies "Lost in Thailand" (similar to "The Hangover Part II") and "Finding Mr. Right" (a Chinese "Sleepless in Seattle").
The film studios blame the Chinese government, which imposed a two-month blackout of foreign films last year when they began making too much money and offered theaters a bonus for showing domestic films, according to The Times. Local film critics, however, note that the Chinese moviegoer isn't all that taken with the explosion-laden, CGI-painted blockbusters that drive revenue-boosting add-ons like IMAX (IMAX) and 3-D showings. "Lost In Thailand," for example, took in more than $200 million last year and drew more moviegoers than "Avatar" did during its run in China.
Critics and industry analysts note that Hollywood's one constant in China is its repeated underestimation of the college-educated Chinese moviegoer. Films considered nice Oscar bait in the U.S. -- including "Cloud Atlas" and 20th Century Fox's (NWS) "Life of Pi" -- are foreign-language blockbusters in China. The film opening the same weekend in China as "Iron Man 3," the coming-of-age film "So Young," is expected to pack theaters with its adaptation of a popular Chinese novel and its directorial debut for actress Zhao Wei ("Shaolin Soccer").
The result? Hollywood isn't shaping China, but China sure is shaping Hollywood. As The Hollywood Reporter points out, the Chinese trailer for Disney's (DIS) "Iron Man 3" has already been recut to include more of Chinese actors Wang Xueqi and Fan Bingbing.
And Chinese backer DMG Entertainment has paid to have extra scenes tailored to Chinese audiences added to the film's original cut. Unless those new scenes involve Robert Downey Jr. getting introspective and melancholy during a reunion with Tony Stark's old college roommates, Hollywood's mindless popcorn blockbusters may still fall a bit short with Chinese moviegoers.
This is what happens when you pay yourselves, throw huge Red Carpet parties for yourselves, and only invite the media and the beautiful. You start to believe in your own bullsheet ideas and grow arms long enough to pat yourselves on the backside for a job well done.
Don't worry about it. They are crashing here as well.
The so-called movies coming out of Hollywood today, are going the way of the really good music we used to listen to. I have never been able to listen to a complete "RAP" song. Song? Hell, it's not even music. It's a bunch of hollering vulgar words, to a drum beat. Yet, the Rappers make millions off this crap! Why is there even a market for junk like this?
It's the same with so-called Movies. I can watch one of those animated "cartoons" and wonder what the hell was that I just watched!
Dr. Neil DeGrasse Tyson, a black Astrophysicist, says: "It is not a crime to be ignorant, but it is dangerous for an ignorant person to rise to power, without knowing he is ignorant!"
Real talent takes at least a little common sense. Madonna couldn't carry a tune in a bucket! She is one of the top singers! Good grief!
Intelligent people doing the same.
Hollywood has not brought out a single move I found worth watching in years.
Notice how "bollywood" wasn't mentioned. India turns out a huge constant stream of "movies" which are simply sappy soap-operas lengthened to 1+ hours. Maybe 1% are worth watching.
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