Sprinkle spree gets former McDonald's worker $5K
A UK employee making $300 a week was accused of putting too much topping on a McFlurry -- and won a settlement over the issue.
There's a reason your McDonald's (MCD) ice cream toppings might look a little meager lately: Ronald McDonald is counting every sprinkle.
Welsh McDonald's employee Sarah Finch, 19, discovered this the hard way earlier this fall, when she was fired for putting a generous helping of chocolate sprinkles on a McFlurry dessert that a coworker had already paid $1.61 for. Finch later took McDonald's to court, and on Wednesday the company settled by giving her $5,000. She made less than $300 a week at McDonald's.
McDonald's reported a 3.5% drop in global revenue last quarter and has been cranky about it ever since. Already, the company is shifting its focus from premium items like angus burgers and smoothies to its low-budget Dollar Menu, opened more outlets in the U.S. on Thanksgiving to boost revenue and nudged American franchise owners to stay open on Christmas to bring in an extra $5,500 per store -- or just $500 more than the company just paid for firing an employee who'd been with the company for 18 months just for making a McFlurry prettier.
Ron Mounsey, managing director of the McDonald's where Finch worked, put McDonald's newfound humorlessness into words back in September in a letter to Finch's mother obtained by The Sun:
"You may feel it is trivial, but with 740 employees in my business, if my management team were just to overlook such incidents then quickly it would become a free for all."
That makes Ronald one sad clown. Remember, we're talking about sprinkles here: An ice cream topping of dubious chocolate content that invariably ends up spilled on the counter or floor before a customer ever puts spoon to dessert. As Finch told The Guardian, it wasn't as if she'd filled a sandwich bag full of them and hustled her coworker out the door. She was a bit heavy handed in her approach to the fast-food chain's unwritten sprinkle rules.
"There is no standard for such measures -- they are always imprecise and will vary among customers," Finch says. "My colleague had asked me: 'Make it a nice one'. So the measure I gave erred on the side of more than, rather than less than, the mean."
That's apparently an offense worthy of termination under the Golden Arches, where it costs precious little to cut loose a low-cost employee. About 60% of low-wage workers in the U.S. are employed in the fast-food industry, according to the National Employment Law Project.
McDonald's pays crew members an average of $7.63 an hour, or more than a dollar less than the average $8.66 cost of two Big Macs, according to the employer review site Glassdoor.com. That's less than the $7.66 an hour made by Burger King (BKW) and Wendy's (WEN) employees or the $7.77 made by staff at Taco Bell. If a worker puts in 40 hours a week all year long, that adds up to $16,000 before taxes. By those numbers, Blair's settlement just gave her the equivalent of four months' pay at McDonalds.
That's assuming they'd let an employee work that long. Executives at the Papa John's (PZZA), Red Lobster and Olive Garden owners Darden Restaurants (DRI) and Jimmy John's chains joined franchise owners at Denny's (DENN) and DineEquity's (DINE) Applebee's chain in threatening to cut employee hours to avoid paying their health care costs under the Affordable Care Act.
With such a low bar for employee earnings, it's little wonder McDonald's seems to value its sprinkles more.
More from Money Now
How much does a CEO make at McDonalds ?...
Yep...we better cut back on those sprinkles...The price of jet fuel is going up...can't afford the Co. jet anymore...
OH- and I still need to buy the wife a new car...hmmmm..how much mustard are we putting on those burgers ?
I remember when it was fun to go to McDonalds
But I'm pretty old
If they don't want employees giving extra sprinkles then provide them with a measuring device they can use to dispense the correct amount.
Forget McDonalds, go to where they cater to the customers!
"Have it your way, at BURGER KING!!!"
Serve the people what they want and how they want it...
Giving a little more to keep a customer is better than giving less and having none!
It is one thing to have standards and another to be completely ridiculous. A standard is expecting your employees to not steal from you, being ridiculous is when you arbitrarily define stealing as putting a few extra sprinkles on a Mc Flurry.
Think about...the Mc Flurry cup is going to get filled either way...whether it be with ice cream or sprinkles...so what does it matter which of the two it is?
It’s called Customer Service that is what is no longer acceptable by virtue of greedy corporations!
I used to go to my favorite place for pan cakes and would be served butter in a small cup.I don't use butter and told them they should give a lesser amount because most people I saw would only use a bit of it.Now that's what they do and save a bunch of money.It's a small famiy place so they can use the money saved.
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
Like rival Wal-Mart, it's pointing the finger elsewhere for its problems while other retailers are coping just fine.
- Chick-fil-A thrown back into gay marriage debate
- Oklahoma tornado losses could top $2 billion
- Apple's stock is slipping, but its brand value isn't
- Meet the class of 2013, the most indebted yet
- Is Abercrombie just for the 'cool kids'?
- McDonald's unveils its highest-calorie item ever
- How Samsung could save Best Buy
- Is the new Xbox Steve Jobs' dream device?
- What if corporations paid no taxes?
More Market News
The market's cheap money addiction is laid bare. No one knows how it will end.