More coeds seek 'sugar daddies' for tuition help

An online service says a growing number of students want 'mutually beneficial arrangements' with wealthy older men and women.

By Bruce Kennedy Jan 17, 2013 9:10AM

Image: Student in classroom (StockByte/PictureQuest)Is it a sign of changing financial and moral perspectives or just a depressing economic trend?

A website that specializes in helping wealthy men date younger women says more of those women are looking for a "sugar daddy" to help pay for their college tuition. bills itself as a dating site "for those seeking mutually beneficial arrangements," such as a relationship between a sugar daddy and a willing partner.

According the website's founder and CEO, last year saw a significant rise in the number of college students looking for male companions to help pay for higher education.

The website says it has more than 2 million members worldwide. In 2011, 40% of the site's total population was reportedly composed of college students. After a 58% increase in student signups last year, that number rose to 44%.


The website says its college-aged member profiles receive three times more inquires from potential benefactors, and with the uncertain economy, it expects more college students to be signing up.

"An important social fabric is broken in our society (when) individuals are taught to fend for themselves once they turn 18," Brandon Wade, the website's founder & CEO, said in a press statement.

"We can no longer depend on our government or our parents for our education. In the absence of these important social support systems, it's no wonder more and more college students are relying on finding a sugar daddy or sugar mommy to pay for college."

Miesha Stafford, a student at Georgia State University -- No. 1 on the site's list of top 20 colleges with student member signups -- says she isn’t surprised that some of her classmates might participate. "School’s expensive," she told WXIA-TV in Atlanta. "And who wants to take all those loans out and be $20,000, $50,000 in debt after school?"

"Instead of having to choose between dropping out and getting a job . . . this is a viable option," a company spokeswoman told KNBC-TV Los Angeles. "You're paid to become a companion. And you're getting some business sense and contacts."

A 23-year-old college student in Los Angeles told KNBC she has no illusions about what's going on. "This is a business relationship," said the woman, who didn’t want her real name revealed and went by "Lyla."

The woman said she earned $3,000 a month during a recent relationship. "There are times I feel like it's not worth it," she said. "I feel like I'm losing my dignity each time I see a man. But it is worth it sometimes."

The company says it can determine whether new members are students if they open an account using a college or university email address that ends with ".edu." Using that metric, the company says it saw the fastest increase in new student members last year from the following schools:

1. Georgia State University, 292 signups (No. 11 in 2011)

2. New York University, 285 signups (No. 1 in 2011)

3. Temple University, 268 signups (No. 5 in 2011)

4. University of Central Florida, 221 signups (No. 14 in 2011)

5. University of Southern Florida, 212 signups (No. 7 in 2011)

6. Arizona State University, 204 signups (No. 8 in 2011)

7. Florida International University, 187 signups (No. 20 in 2011)

8. University of Georgia, 148 signups (No. 2 in 2011)

9. Indiana University, 131 signups (No. 17 in 2011)

10. Texas State, 128 signups

11. Kent State University, 123 signups (No. 15 in 2011)

12. Penn State, 121 signups (No. 13 in 2011)

13. University of North Texas, 112 signups

14. Florida State University, 111 signups

15.Tulane University, 109 signups (No. 4 in 2011)

16. Michigan State University, 108 signups (No. 9 in 2011)

17. University of Ohio, 103 signups

18. Columbia University, 100 signups

19. University of Alabama, 96 signups

20. University of California Los Angeles, 91 signups

More on Money Now

Jan 17, 2013 10:21AM
No matter how you package it, it's still prostitution.
Jan 17, 2013 10:38AM
For most of them, it's not to help pay for tuition, it's to pay for all the things they "want", things that society, Hollywood and tabloid magazines tell them they need, things they feel entitled to...expensive clothes, makeup, coach purses, etc.
Jan 17, 2013 10:18AM
Wait till they get that degree they pimped themselves out for and realize they CAN'T GET A JOB anyway...
Jan 17, 2013 11:05AM
nice repackaging of prostitution for the internet. 
Jan 17, 2013 10:57AM
$3,000 a month is way over priced, but I guess there are people that have so much money they don't care. These are the same women who flash for a $0.99 string of beads.
Jan 17, 2013 11:06AM
They used to call business like these "escort services".  Either way we all know what it really is.
Jan 17, 2013 11:39AM

the truth is: sex for tuition.  you can use all the

euphemisms that you want in order to tone down

the connotations of "whore", but that's what it

really means.  hey, where did i put hugh heffner's

phone number?

Jan 17, 2013 11:13AM
Of course only attractive ones that sign up will get their sugar daddy.  These mus be the ones that are too lazy to work at a strip club and just want to lay on their back.
Jan 17, 2013 12:05PM
What these little lazy-azz hussies need to do is what I did, WORK!  I had two part-time jobs & part time school.  I was exhausted but it had to be done and I did it with my dignity intact!  It's more satisfying knowing that in the tough times I can take care of myself and not have to "lose my dignity" when I need money!
Jan 17, 2013 12:12PM
This isn't "some new trend"'s just another version of the world's oldest profession....It's a shame that the degree they are getting by pimping themselves out isn't worth much more than the paper it's printed really is becoming a "not who you know but who you blow world"
Jan 17, 2013 12:07PM
A Ho is a Ho even if she or he attends college....
Jan 17, 2013 9:27AM
you can still sell it and keep for using again. they are at the best time of their lives to use those hot little bodies to make others happy!
Jan 17, 2013 11:11AM

On a TV report on this last fall one guy,in his fifties, very rich, said between a car, apartment, and $5000 a month expenses it was a win win for him and the student. The amount of money meant nothing to him. He also had two other "Dates" he was bringing along. It's just a world for the "HALVES" folks ! 

Jan 17, 2013 11:00AM
Yes, it is prostitution and should be prosecuted as such.
Jan 17, 2013 10:43AM

why do is this article just about girls and sugar daddies???

i know for a fact that young guys have sugar daddies too!!!!

Jan 17, 2013 12:03PM
It is no more prostitution than a woman picking a man to marry because he can give her a better home and life.  She may stick with him though she doesn't care for him.   Is that better?
Jan 17, 2013 12:01PM
I thought we had the right to do whatever we wanted to with our bodies.
Jan 17, 2013 12:44PM

A pathetic sign of the horrible morals and principles and general decline of our society.  What do these college kids think their parents did to get through college?  We worked, starved, struggled, and still had college to pay off after jobs.  I suppose the biggest difference between then and now is that there were actual jobs back in the day.  Still, our society has hit a new low.

Jan 17, 2013 12:17PM
The colleges are "srewing" them with their over inflated tuition costs
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