Time's opus on health care is a surprise hit
The wild popularity of Steven Brill's 25,000-word story shows that people still read in-depth articles that are interesting.
That's the length of Steven Brill's opus about health care, "Bitter Pill: Why Medical Bills Are Killing US." According to The New York Times, it's the magazine's best-selling issue in more than two years and also broke online records. In theory, this shouldn't happen in today's fractured media climate where readers have an insatiable thirst for cute cat videos and stories about misbehaving celebrities.
Current conventional wisdom holds that readers are now busier than ever and don't have the time to consume lengthy disquisitions about serious topics such as health care. That's especially true for younger readers who have grown up getting their news in easily digestible chunks on AOL's (AOL) Huffington Post and "The Daily Show." Brill, however, actually used this trend to his benefit. After talking about his article on "The Daily Show," he said he's still getting 50 emails a day from readers, many of them in their 20s.
Sadly, quality joumalism alone won't be enough to save Time Inc. As I noted in February, 'People" magazine generates almost as much advertising revenue as "Time," "Sports Illustrated" and "Fortune" combined. Let's hope that Brill's story serves as a reminder that the public is still eager to learn about more than the latest celebrity arrest.
Jonathan Berr does not own shares of the listed stocks. Follow him on Twitter @jdberr.
Copyright © 2013 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
Sharing your home with older family members isn't for everyone, but it may cut costs and make caregiving simpler for you. Here's help with eight questions about the money side of the decision.
- High deductibles fuel new worries of Obamacare sticker shock
- How to use your credit card to donate to charity
- Try this instead of raising the minimum wage
- People left $500,000 in coins at airports last year
- How your driving can affect your credit
- Obamacare projected to cost hundreds of billions less
- November jobs report: Winners and losers
- Student loan debt climbs for 5th year in a row
- Wall Street finally notices Bitcoin
[BRIEFING.COM] There wasn't a lot of excitement in the stock market today and there is nothing wrong with that. After rallying in broad-based fashion on Friday, the major indices stood their ground (for the most part) amid a lack of conviction from buyers and sellers alike.
Today wasn't a case so much of the stock market going up as it was a case of some influential stocks going up to keep the major indices on a winning path. In fact, decliners were just about even with ... More
More Market News
The energy giant could generate significant returns for shareholders as it shifts away from coal production.