Hooters becomes a Mother's Day hot spot
The chicken wing chain is offering free meals for moms, and it expects to see 20,000 of them Sunday.
OK, so maybe it's not the greeting-card picture of Mother's Day, replete with colorful brunch menu items and vases of fragrant flowers. But if you have the type of kid who jumps at the chance to take Hooters up on the free meal the tank-top-and-tight-shorts-clad chain is offering mothers on Sunday, a pitcher of cheap beer and a plate of wings might just meet you where you're at.
At least you won't be alone. Hooters tells BuzzFeed that, based on last year's similar promotion, it expects 20,000 mothers nationwide to take the chain up on its deal. Given its recent struggles, Hooters will need every disappointed, pride-swallowing mom it can get.
After watching sales slide for several quarters, Hooters started toning down its image to appeal to more women. Because, you know, being sued by a waitress who claims she was fired for not wearing a wig over a surgical scar doesn't tend to bring the ladies a runnin'.
It also doesn't help that leering guys now have their pick of places where the food rates a distant second to the skin on display. Bikinis Sports Bar and Grill went ahead and trademarked the term "breastaurant" after similarly themed establishments like the Tilted Kilt, Mugs N Jugs and Twin Peaks considered that descriptor too vulgar for their blushingly modest tastes.
All of those places have been doing a brisk business, however, with food industry research firm Technomic finding that the top three "breastaurant" chains behind Hooters saw sales climb 30% in 2011. Hooters' sales, however, plateaued at $1 billion in 2007 before falling to $850 million last year.
So maybe there's NASCAR on in the background instead of string music and maybe that roll of paper towels at your table isn't exactly a white tablecloth. If Hooters is willing to spend more on your meal than your kids are, maybe it's time to consider adopting some busty, booze-bringing daughters for the day.
I'm a woman and a mom , and I LIKE Hooters. No, that gm that told that waitress she had to wear a wig wasn't politically correct(or correct in any way , shape or form) , but that's ONE establishment and ONE gm.
Our Hooters girls are personnable, charming, and as modest as those outfits allow them to be. I'm not sure if all Hooters girls wear them, but OURS wear hosiery under their shorts. Most are college girls, too.
It's a good place for wings and beer and for oysters on the half shell. I hear their burgers are also very good.
So , why are you "hatin" on Hooters? Perhaps because none of the fancy, white linen cloth covered table establishments that YOU frequent don't give free meals to moms to save YOU some bucks?
the Hooters in Warwick RI is awsum - excellent food, friendly waitresses who do their jobs well, great atmosphere, etc. - shame on these fools who bad-mouth a place, they obviously have no idea about.
Hooters is a family restaurant & I've been to many all around the Country...including bringing my mom to some of them & my sister (with her entire family) to others.
PS - we've never had a bad experience
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The Nasdaq Composite (+0.5%) and S&P 500 (+0.2%) posted modest gains on Thursday, but not before enduring a morning dip into the red, which took place in reaction to reports indicating Russia has commenced military exercises on the Ukrainian border.
The news from Europe knocked the key indices from their early highs, while giving a boost to safe-haven assets like gold futures (+0.5% to $1290.80/ozt), Treasuries (10-yr yield -1 bps to 2.69%), and the Japanese yen (102.30 ... More
More Market News
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'