NBC sends Donald Trump a warning
The network's entertainment unit says it'll take action if the celebrity businessman 'does things that cross a line.'
As the host of NBC's "The Celebrity Apprentice," real estate developer Donald Trump walks a fine line between generating buzz -- and viewers -- and creating animosity.
Now, Trump might want to make sure he keeps on the "buzz" side of the equation, with Comcast's (CMCSA) NBC Entertainment Chairman Bob Greenblatt saying the network will take action if he "becomes somehow hurtful and says or does things that cross a line," according to a report in Deadline.com.
According to the petition, Trump has "engaged in sexist behavior" and "perpetuated the racially charged birther conspiracy," among its complaints. The same campaign, from the liberal group MoveOn.org, last month hired a mobile billboard reading "Dump Trump" to circle Macy's corporate headquarters.
Macy's has sidestepped the issue, with chief executive Terry Lundgren noting that the perfume, clothing and other merchandise it sells bearing Trump's name "are not representative of any political position," according to the New York Daily News.
So far, it seems Trump is on NBC's good side. The network renewed his show, with "Celebrity Apprentice" returning on March 3 for an all-star edition. (The star power in the newest edition of Trump's long-running show is debatable, relying on competitors from the program's fast five seasons. They include actors Stephen Baldwin and Gary Busey and musicians Dee Snider and Bret Michaels.)
Cracks might be showing in Trump's ratings pull, however. In May, "Celebrity Apprentice" drew the program's lowest-rated finale episode, with only 6.8 million viewers tuning in. That's a far cry from the 12.1 million viewers who watched the show's finale in 2008, when Piers Morgan won the competition.
Despite the flagging ratings, "Celebrity Apprentice" is still a workhorse for NBC -- and Greenblatt adds that the network doesn't think Trump has crossed that line yet.
"He has his political belief system but I really don’t think what he’s doing in his personal life is going to corrupt what he’s doing on the show," Greenblatt said. He spoke at the Television Critics Association tour, held this week in California.
He added, referring to Trump's toying with the idea of running for president in the last election, "We talked him out of running for president, wasn't that good enough?"
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Why would Macy's want this fool to represent them? I'm one of the 680,000 who didn't do business with them over Christmas and never will again!
Maybe Rosie should "weigh-in" on all this ? Oh that's right, Ba Wah Wah is his friend and Rosie??
Rosie is, what she is...
TDOC.....I hope you don't live in the same Region as us...?
I would pay-for-view for Trump getting pummeled by Coulter, And I don't care for either..It'd be fun.
who cares what nbc thinks...
just another mouth piece for the liberal agenda....
so if nbc dumps him....he will have a home at fox....LOL
IF you declare bankruptcy...Every few years, even you can appear to be a Rich azzhole using other peoples money...
Right Smeado...A very well used couch...Maybe it should have an opening gig on "The Simpsons."?
Sounds fishy to me.........
What a shame it just doesn't feel like America anymore. NBC should be ashamed when it comes to reporting news as NBC and ABC CBS why doesn't anyone ask the proper questions anymore???
ambassadors GET KILLED IN SYRIA NO ONE QUESTIONS THE PRESIDENT. cover-ups HAPPEN THE NEWS IGNORS IT. And days after the election then stuff comes out. Our leaders let our ambassadors and country men die. How wrong is that. Our whole congress and president should be fired and held accountable. We should be having a balanced budget at all times not a no limit credit card for this idiot of a president that is out to ruin this country and All these stupid liberal's that seem to be letting him have a free rein at idiotisim. wake up America.
And don't forgert about Hillary taking full responsibility.. Do you believe that. Let us know on the news.
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