NBC sends Donald Trump a warning

The network's entertainment unit says it'll take action if the celebrity businessman 'does things that cross a line.'

By Aimee Picchi Jan 7, 2013 11:59AM

Credit: Donna Ward/Getty Images
Caption: Donald Trump leaves 'The Late Show with David Letterman' at Ed Sullivan Theater on October 25, 2012As the host of NBC's "The Celebrity Apprentice," real estate developer Donald Trump walks a fine line between generating buzz -- and viewers -- and creating animosity. 

Now, Trump might want to make sure he keeps on the "buzz" side of the equation, with Comcast's (CMCSA) NBC Entertainment Chairman Bob Greenblatt saying the network will take action if he "becomes somehow hurtful and says or does things that cross a line," according to a report in Deadline.com

Some might say Trump has already stepped over the line: a petition started last year aimed at urging Macy's (M) to sever ties with Trump has gained almost 680,000 signatures.

According to the petition, Trump has "engaged in sexist behavior" and "perpetuated the racially charged birther conspiracy," among its complaints. The same campaign, from the liberal group MoveOn.org, last month hired a mobile billboard reading "Dump Trump" to circle Macy's corporate headquarters. 

Macy's has sidestepped the issue, with chief executive Terry Lundgren noting that the perfume, clothing and other merchandise it sells bearing Trump's name "are not representative of any political position," according to the New York Daily News

So far, it seems Trump is on NBC's good side. The network renewed his show, with "Celebrity Apprentice" returning on March 3 for an all-star edition. (The star power in the newest edition of Trump's long-running show is debatable, relying on competitors from the program's fast five seasons. They include actors Stephen Baldwin and Gary Busey and musicians Dee Snider and Bret Michaels.)

Cracks might be showing in Trump's ratings pull, however. In May, "Celebrity Apprentice" drew the program's lowest-rated finale episode, with only 6.8 million viewers tuning in. That's a far cry from the 12.1 million viewers who watched the show's finale in 2008, when Piers Morgan won the competition.

Despite the flagging ratings, "Celebrity Apprentice" is still a workhorse for NBC -- and Greenblatt adds that the network doesn't think Trump has crossed that line yet. 

"He has his political belief system but I really don’t think what he’s doing in his personal life is going to corrupt what he’s doing on the show," Greenblatt said. He spoke at the Television Critics Association tour, held this week in California.

He added, referring to Trump's toying with the idea of running for president in the last election, "We talked him out of running for president, wasn't that good enough?"

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Jan 7, 2013 4:36PM
Wish they would go back to the original format, where it was young aspiring professionals competing.
Jan 7, 2013 4:34PM

Donald Trump is a true American and I for one say leave him alone.It seems only selected groups and people are allowed to speak their mind its getting very annoying and I am tired of hearing the same old record.

Jan 7, 2013 4:34PM
I want to see Trunk's Birth Certificate....I think he talks a little funny....Liked crooked or something ??
Jan 7, 2013 4:33PM
Jan 7, 2013 4:31PM

NBC is the one that better be careful


the "Donald" may just buy you and "You're FIRED!"

Jan 7, 2013 4:28PM
dump him now and save yourself  the law suit. just sayin.
Jan 7, 2013 4:27PM

I don't care for him or the show, but come on folks!!  It's entertainment (for some)!!! And many probably tune-in just to watch his antics.


And NBC is just another biased major media outlet. No surprise that they want to control, spin, and push their agenda. Nothing impartial about them. And as almost all of the other outlets, their news has gone all "tabloid"....

Jan 7, 2013 4:27PM
I guess ) hasn't ever watched Fox News. Poor innocent Bobbz.
Jan 7, 2013 4:23PM

worthwhile things that trump brings to the world:


Jan 7, 2013 4:22PM

Seems to me that you people who don't like Trump are either stupid or ignorant. Here's a guy who has made and lost multiple fortunes, this is a guy who gets knocked down and continues to get back up and rebuild his fortune, this is a guy who's not afraid to say what's on his mind, more people need to be like this guy, a worker, a go getter, way too many people in this county just looking for a hand out and or afraid to hurt any ones feelings. America is supposed to be "The land of the free, home of the brave", where anyone can work hard and live the American dream, but instead it's become "Land of the politically correct, home of the don't offend anyone". I think  people who don't like trump are just wussies who don't like to see people who work real hard succeed. You na-sayers need to get a life.... I'd give almost anything to spend a day picking his brain... Gold mine!

Jan 7, 2013 4:08PM

NBC is nothing but a joke. MSNBC is a circus. Does anyone get their news from these so called sources?

Trump definitely marches to his own drummer. One motive for his off show (political) antics could be a ratings ploy. He is an entertainer.

But ya don't mess with "The Donald" man!!

Jan 7, 2013 4:07PM
He crossed "the line" for me a long time ago.  I wonder if he pays more or less taxes than Romney...  in New York, he might pay more.
Jan 7, 2013 4:04PM

Without his millions this guy is a big fat zero and FIRED - Money does buy everything; look what it bought with this LOSER.  He's a disgrace; even to his GOP self-serving enrich "me" Hawks; even they're embarrassed by this CREEP who gives me the CREEPs. 


Even with his billions, he's worthless, useless, and a piss-poor example of a human being.  YUK!! 

Jan 7, 2013 4:03PM
Wow there is nothing Racial about the birther conspirecy .I nvr heard of him using the N word or saying that b...k sob once.So how is it racial.Especially when the birth cert is obviously a fake.Like since when does a cert. have pull off backing.......
Jan 7, 2013 4:03PM

Poor Donald. Can't you come to the conclusion that he is telling us, in not so few words and action that he is better than the rest of us.  He's a man on a mission. He's a self proclaimed everything, just ask him. He knows all. Can do no wrong. A legend in his own mind. His motto is "listen to me." Donald is even one up on the Mayans. He thinks the world will end soon after he expires. He believes the world can't get along without him.

Donald, how about you give us a trial period to see if the world will stop turning by not saying a word for six months. Oh, come on Trumpet, we all could use a break from listing to you tooting your own HORN.

Jan 7, 2013 4:02PM
Really, who cares what NBC thinks! (Nothing But Crap) network anyway.
Jan 7, 2013 4:02PM
NBC is now THE liberalist network ever. No wonder why people are avoiding this network.

I dont see how Trump can cross a line when the network that employs him has driffted far from the peacock!! Kind of wierd the the peacocks tail feathers look like eyes! Time to open them! Also does anybody got any lawn darts? 

Jan 7, 2013 3:58PM
Everbody sening everbodi a WAWNI!!!  Gubbymint sens wanins to Iran, to Iraq, to North Korea.  None of them seem to giv a $hit!  Iraq laughed whn the last American soldier left, Iran has the drone!, and Noth Korea still fired the missle!!!  Old man Bush, jr wawnd everbodi.  Nobody paid him any attention either.  US gubbymint needs to wawn us, the American citizens, who they may have a little control over.  They don't Wawn Russia!! They don't wawn China!!! But dey kin fuss and fite in conguess.  Old Boehner evem knows how to cuss!!!!!  It would have been funny if Mr. Reid had planted a jaw breaker upside his ugly head.
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