NBC sends Donald Trump a warning
The network's entertainment unit says it'll take action if the celebrity businessman 'does things that cross a line.'
As the host of NBC's "The Celebrity Apprentice," real estate developer Donald Trump walks a fine line between generating buzz -- and viewers -- and creating animosity.
Now, Trump might want to make sure he keeps on the "buzz" side of the equation, with Comcast's (CMCSA) NBC Entertainment Chairman Bob Greenblatt saying the network will take action if he "becomes somehow hurtful and says or does things that cross a line," according to a report in Deadline.com.
According to the petition, Trump has "engaged in sexist behavior" and "perpetuated the racially charged birther conspiracy," among its complaints. The same campaign, from the liberal group MoveOn.org, last month hired a mobile billboard reading "Dump Trump" to circle Macy's corporate headquarters.
Macy's has sidestepped the issue, with chief executive Terry Lundgren noting that the perfume, clothing and other merchandise it sells bearing Trump's name "are not representative of any political position," according to the New York Daily News.
So far, it seems Trump is on NBC's good side. The network renewed his show, with "Celebrity Apprentice" returning on March 3 for an all-star edition. (The star power in the newest edition of Trump's long-running show is debatable, relying on competitors from the program's fast five seasons. They include actors Stephen Baldwin and Gary Busey and musicians Dee Snider and Bret Michaels.)
Cracks might be showing in Trump's ratings pull, however. In May, "Celebrity Apprentice" drew the program's lowest-rated finale episode, with only 6.8 million viewers tuning in. That's a far cry from the 12.1 million viewers who watched the show's finale in 2008, when Piers Morgan won the competition.
Despite the flagging ratings, "Celebrity Apprentice" is still a workhorse for NBC -- and Greenblatt adds that the network doesn't think Trump has crossed that line yet.
"He has his political belief system but I really don’t think what he’s doing in his personal life is going to corrupt what he’s doing on the show," Greenblatt said. He spoke at the Television Critics Association tour, held this week in California.
He added, referring to Trump's toying with the idea of running for president in the last election, "We talked him out of running for president, wasn't that good enough?"
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NBC SUCKS ???? I think BUSH SUCKS...Oh wait a minute, this is about Trump isn't it ?
Donald Trump is a true American and I for one say leave him alone.It seems only selected groups and people are allowed to speak their mind its getting very annoying and I am tired of hearing the same old record.
NBC is the one that better be careful
the "Donald" may just buy you and "You're FIRED!"
I don't care for him or the show, but come on folks!! It's entertainment (for some)!!! And many probably tune-in just to watch his antics.
And NBC is just another biased major media outlet. No surprise that they want to control, spin, and push their agenda. Nothing impartial about them. And as almost all of the other outlets, their news has gone all "tabloid"....
Seems to me that you people who don't like Trump are either stupid or ignorant. Here's a guy who has made and lost multiple fortunes, this is a guy who gets knocked down and continues to get back up and rebuild his fortune, this is a guy who's not afraid to say what's on his mind, more people need to be like this guy, a worker, a go getter, way too many people in this county just looking for a hand out and or afraid to hurt any ones feelings. America is supposed to be "The land of the free, home of the brave", where anyone can work hard and live the American dream, but instead it's become "Land of the politically correct, home of the don't offend anyone". I think people who don't like trump are just wussies who don't like to see people who work real hard succeed. You na-sayers need to get a life.... I'd give almost anything to spend a day picking his brain... Gold mine!
NBC is nothing but a joke. MSNBC is a circus. Does anyone get their news from these so called sources?
Trump definitely marches to his own drummer. One motive for his off show (political) antics could be a ratings ploy. He is an entertainer.
But ya don't mess with "The Donald" man!!
Without his millions this guy is a big fat zero and FIRED - Money does buy everything; look what it bought with this LOSER. He's a disgrace; even to his GOP self-serving enrich "me" Hawks; even they're embarrassed by this CREEP who gives me the CREEPs.
Even with his billions, he's worthless, useless, and a piss-poor example of a human being. YUK!!
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The bullish bias was evident in premarket action as the S&P futures pointed to a higher start without the benefit of any definitive news catalyst. Stocks indeed benefited from a blast of buying interest at the opening bell on this ... More
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