NBC sends Donald Trump a warning

The network's entertainment unit says it'll take action if the celebrity businessman 'does things that cross a line.'

By Aimee Picchi Jan 7, 2013 11:59AM

Credit: Donna Ward/Getty Images
Caption: Donald Trump leaves 'The Late Show with David Letterman' at Ed Sullivan Theater on October 25, 2012As the host of NBC's "The Celebrity Apprentice," real estate developer Donald Trump walks a fine line between generating buzz -- and viewers -- and creating animosity. 

Now, Trump might want to make sure he keeps on the "buzz" side of the equation, with Comcast's (CMCSA) NBC Entertainment Chairman Bob Greenblatt saying the network will take action if he "becomes somehow hurtful and says or does things that cross a line," according to a report in Deadline.com

Some might say Trump has already stepped over the line: a petition started last year aimed at urging Macy's (M) to sever ties with Trump has gained almost 680,000 signatures.

According to the petition, Trump has "engaged in sexist behavior" and "perpetuated the racially charged birther conspiracy," among its complaints. The same campaign, from the liberal group MoveOn.org, last month hired a mobile billboard reading "Dump Trump" to circle Macy's corporate headquarters. 

Macy's has sidestepped the issue, with chief executive Terry Lundgren noting that the perfume, clothing and other merchandise it sells bearing Trump's name "are not representative of any political position," according to the New York Daily News

So far, it seems Trump is on NBC's good side. The network renewed his show, with "Celebrity Apprentice" returning on March 3 for an all-star edition. (The star power in the newest edition of Trump's long-running show is debatable, relying on competitors from the program's fast five seasons. They include actors Stephen Baldwin and Gary Busey and musicians Dee Snider and Bret Michaels.)

Cracks might be showing in Trump's ratings pull, however. In May, "Celebrity Apprentice" drew the program's lowest-rated finale episode, with only 6.8 million viewers tuning in. That's a far cry from the 12.1 million viewers who watched the show's finale in 2008, when Piers Morgan won the competition.

Despite the flagging ratings, "Celebrity Apprentice" is still a workhorse for NBC -- and Greenblatt adds that the network doesn't think Trump has crossed that line yet. 

"He has his political belief system but I really don’t think what he’s doing in his personal life is going to corrupt what he’s doing on the show," Greenblatt said. He spoke at the Television Critics Association tour, held this week in California.

He added, referring to Trump's toying with the idea of running for president in the last election, "We talked him out of running for president, wasn't that good enough?"

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Jan 7, 2013 4:51PM
Liberals always try to destroy those that they fear.

They are trying to destroy Trump.

That tells us all something.

Watch in the next 2 years Marco Rubio will be on their hit list.
Jan 7, 2013 4:45PM
Yup---We're over the Donald---too bad he doesn't  "get it."  What an airhead, and so full of himself.  He could float without aid.  Made a bigger **** of himself during the Presidential election process.  I've ignored him forever, but can't help think that his own family has probably heard enough from him also.  Hate to think I may be biased, but haven't seen 30 seconds of his mug on TV---EVER!!!  Or Mark Cuban either, for that matter. 
Jan 7, 2013 4:40PM
I think that the Donald should be admired as a businessman.  He has gone bankrupt twice and is still a billionaire.  That has got to say something for him.  I have never watched his show and never intend to.  It is just another phony reality show.  If you people don't like him don't watch him, it's just that simple.  To all of you who think it is your right to whine and cry, mostly because he is rich and you are not, I give you this advice,  STFU !!!!!
Jan 7, 2013 4:39PM

NBC SUCKS ???? I think BUSH SUCKS...Oh wait a minute, this is about Trump isn't it ?

Wrong blog....

Jan 7, 2013 4:38PM
Mr. Trump could take his show to another network so I would tell NBC to shove it.  NBC has struggled in recent years because of their intense liberal agenda that only makes a small percentage of Americans interested in viewing their network.  In addition, their morning and evening shows are struggling because they cannot seem to find anything interesting to put on their network.  Mr. Trump keeping speaking the truth and don't bother yourself with NBC's idiot ramblings
Jan 7, 2013 4:36PM
Wish they would go back to the original format, where it was young aspiring professionals competing.
Jan 7, 2013 4:34PM

Donald Trump is a true American and I for one say leave him alone.It seems only selected groups and people are allowed to speak their mind its getting very annoying and I am tired of hearing the same old record.

Jan 7, 2013 4:34PM
I want to see Trunk's Birth Certificate....I think he talks a little funny....Liked crooked or something ??
Jan 7, 2013 4:33PM
Jan 7, 2013 4:31PM

NBC is the one that better be careful


the "Donald" may just buy you and "You're FIRED!"

Jan 7, 2013 4:28PM
dump him now and save yourself  the law suit. just sayin.
Jan 7, 2013 4:27PM

I don't care for him or the show, but come on folks!!  It's entertainment (for some)!!! And many probably tune-in just to watch his antics.


And NBC is just another biased major media outlet. No surprise that they want to control, spin, and push their agenda. Nothing impartial about them. And as almost all of the other outlets, their news has gone all "tabloid"....

Jan 7, 2013 4:27PM
I guess ) hasn't ever watched Fox News. Poor innocent Bobbz.
Jan 7, 2013 4:23PM

worthwhile things that trump brings to the world:


Jan 7, 2013 4:22PM

Seems to me that you people who don't like Trump are either stupid or ignorant. Here's a guy who has made and lost multiple fortunes, this is a guy who gets knocked down and continues to get back up and rebuild his fortune, this is a guy who's not afraid to say what's on his mind, more people need to be like this guy, a worker, a go getter, way too many people in this county just looking for a hand out and or afraid to hurt any ones feelings. America is supposed to be "The land of the free, home of the brave", where anyone can work hard and live the American dream, but instead it's become "Land of the politically correct, home of the don't offend anyone". I think  people who don't like trump are just wussies who don't like to see people who work real hard succeed. You na-sayers need to get a life.... I'd give almost anything to spend a day picking his brain... Gold mine!

Jan 7, 2013 4:08PM

NBC is nothing but a joke. MSNBC is a circus. Does anyone get their news from these so called sources?

Trump definitely marches to his own drummer. One motive for his off show (political) antics could be a ratings ploy. He is an entertainer.

But ya don't mess with "The Donald" man!!

Jan 7, 2013 4:07PM
He crossed "the line" for me a long time ago.  I wonder if he pays more or less taxes than Romney...  in New York, he might pay more.
Jan 7, 2013 4:04PM

Without his millions this guy is a big fat zero and FIRED - Money does buy everything; look what it bought with this LOSER.  He's a disgrace; even to his GOP self-serving enrich "me" Hawks; even they're embarrassed by this CREEP who gives me the CREEPs. 


Even with his billions, he's worthless, useless, and a piss-poor example of a human being.  YUK!! 

Jan 7, 2013 4:03PM
Wow there is nothing Racial about the birther conspirecy .I nvr heard of him using the N word or saying that b...k sob once.So how is it racial.Especially when the birth cert is obviously a fake.Like since when does a cert. have pull off backing.......
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