NBC sends Donald Trump a warning

The network's entertainment unit says it'll take action if the celebrity businessman 'does things that cross a line.'

By Aimee Picchi Jan 7, 2013 11:59AM

Credit: Donna Ward/Getty Images
Caption: Donald Trump leaves 'The Late Show with David Letterman' at Ed Sullivan Theater on October 25, 2012As the host of NBC's "The Celebrity Apprentice," real estate developer Donald Trump walks a fine line between generating buzz -- and viewers -- and creating animosity. 


Now, Trump might want to make sure he keeps on the "buzz" side of the equation, with Comcast's (CMCSA) NBC Entertainment Chairman Bob Greenblatt saying the network will take action if he "becomes somehow hurtful and says or does things that cross a line," according to a report in Deadline.com


Some might say Trump has already stepped over the line: a petition started last year aimed at urging Macy's (M) to sever ties with Trump has gained almost 680,000 signatures.


According to the petition, Trump has "engaged in sexist behavior" and "perpetuated the racially charged birther conspiracy," among its complaints. The same campaign, from the liberal group MoveOn.org, last month hired a mobile billboard reading "Dump Trump" to circle Macy's corporate headquarters. 


Macy's has sidestepped the issue, with chief executive Terry Lundgren noting that the perfume, clothing and other merchandise it sells bearing Trump's name "are not representative of any political position," according to the New York Daily News


So far, it seems Trump is on NBC's good side. The network renewed his show, with "Celebrity Apprentice" returning on March 3 for an all-star edition. (The star power in the newest edition of Trump's long-running show is debatable, relying on competitors from the program's fast five seasons. They include actors Stephen Baldwin and Gary Busey and musicians Dee Snider and Bret Michaels.)


Cracks might be showing in Trump's ratings pull, however. In May, "Celebrity Apprentice" drew the program's lowest-rated finale episode, with only 6.8 million viewers tuning in. That's a far cry from the 12.1 million viewers who watched the show's finale in 2008, when Piers Morgan won the competition.


Despite the flagging ratings, "Celebrity Apprentice" is still a workhorse for NBC -- and Greenblatt adds that the network doesn't think Trump has crossed that line yet. 


"He has his political belief system but I really don’t think what he’s doing in his personal life is going to corrupt what he’s doing on the show," Greenblatt said. He spoke at the Television Critics Association tour, held this week in California.


He added, referring to Trump's toying with the idea of running for president in the last election, "We talked him out of running for president, wasn't that good enough?"


More on Money Now

270Comments
Jan 7, 2013 2:33PM
avatar
This is how the government will control anyone that objects to anything they do.  Don't stick you head in the sand and say it can't happen, the so called government has purchase millions of rounds of hollow point shells, this is to kill us the citizens with if we revolt against them.  The homeland security is OBAMAs own military and if he orders them to kill the citizens he will.  So, if they can hurt anyone by censoring them they will.  This is the 1st on his agenda.
Jan 7, 2013 2:32PM
avatar
Donald Trump is a scumbag, his only place is in a freak show...
Jan 7, 2013 2:31PM
Jan 7, 2013 2:20PM
avatar

*!! NBC ,I don`t care for Trump ,but enough is enough. If he offended  someone, send a memo to them this is a free country still . I`m still mad about the Ann Curry thing,i was an NBC fan they keep pulling stunts like this i won`t be for much longer!!!

avatar
THROW HIM IN THE HUDSON AND FEED HIM TO THE FISH.  (HE IS AN IDIOT.)
Jan 7, 2013 2:19PM
avatar
There's no accounting for poor taste! Having a show such as this with such a following is just indicative of where our country is at this point....
Jan 7, 2013 2:16PM
avatar
What's most disturbing about this article is that there are actually 6.8 million people who can not only stand to look at this a$$hole, but are willing to devote one hour of their time to do so!
Jan 7, 2013 2:16PM
avatar
I would never watch anything regarding Trump...unless it was to watch him get his **** kicked by Ann Coulter that ugly he-she !!
Jan 7, 2013 2:10PM
avatar
WHEN SOMEONE LIKE J P SAYS TRUMP WOULD MAKE A GOOD PRESIDENT NOW YOU CAN SEE WHAT DIRECTION THESE RACIST CLOWNS ARE TRYING TOTURNTHIS COUNTRY SAME THING THAT LITTLE REDNECK TENNESEE DRUNK RAND PAULS KID AND HIS DRUNKEN RAGE AT THE AIRPORT .NO RESPECT FOR ANYONE OR ANYTHING
Jan 7, 2013 2:09PM
avatar
Simple. Make Trump knock it off....or get rid of him. I saw the "outrage" when Bob Costas said his opinions, he was told to knock it off, he did...but does it work both ways. We will see.
Jan 7, 2013 2:07PM
avatar
It is support of Trump's political views when Macy's and NBC support trump because it provides direct funding that Trump uses  to espouse his tainted views.  Or as trump would say, by supoorting this action it allows/pays him to do something else...
Jan 7, 2013 2:07PM
avatar
I specifically did all my Christmas shopping at Macys just because of this petition.  680,000 low lifes that only believe in their rights, screw every one else. Sorry sheeple, it's sad but true, when you single someone out, sooner or later you will be singled out.
Jan 7, 2013 2:03PM
avatar
So bobby fox is fair and balanced.  maybe if your name is rove, lamass, beck, etc.  Or better yet murdock  who said "no need to be bothered by facts. News is about ratings".
Jan 7, 2013 2:01PM
avatar

How about the Huffinton-Puffington Post? These sorry a$$holes had a lead story, "NEIL ARMSTRONG LIED!" His brother supposedly wrote the words, "One small step for man." Hey Puffball! Puff on this!! Who gives a crap who wrote the words? Neil's computer had gone out and he set the lander down manually! And, with only 30 seconds of fuel left.! Talk about balls! When his foot touched the surface of the Moon, that was really the most Historical and amazing step in the History of all Mankind. He really didn't need to say anything! To call him a liar is really low-life! Good Grief!!

All of the Liberal rags, including NBC, are good for nothing but toilet paper! Or, maybe to light your fireplace and campfire.

Jan 7, 2013 1:53PM
avatar
the whining & crying of liberal media and its' followers...what a joke! They're the kids that played in sports leagues that kept no scores and everybody was given a trophy just for showing up.
Jan 7, 2013 1:50PM
avatar
lets not point fingers and keep putting up with racism and ignorance for as long as it takes...until the rating drop right? So sad.
Jan 7, 2013 1:46PM
avatar
Trump is a dolt.  A very rich dolt, but a dolt nonetheless.
Jan 7, 2013 1:46PM
avatar
Well Trump is himself and as long as ratings produce profit he will be on TV and have products.  I agree he goes overboard but the show has little to nothing to do with his political views.
Jan 7, 2013 1:45PM
avatar
Can't stand his show or him. Would be happy to never hear his stupid name again.
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

DATA PROVIDERS

Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

Trending NOW

What’s this?

MARKET UPDATE

[BRIEFING.COM] The stock market capped the trading week with losses across the major averages. The S&P 500 fell 0.5% to surrender its weekly gain, while the Dow Jones Industrial Average (-0.7%) and Russell 2000 (-0.9%) underperformed. The two indices posted respective losses of 0.8% and 0.6% for the week.

Equity indices were pressured from the get-go after several heavyweights disappointed the market with their earnings and/or guidance, which led to some broader profit-taking. After ... More

MSN MONEY'S