NBC sends Donald Trump a warning

The network's entertainment unit says it'll take action if the celebrity businessman 'does things that cross a line.'

By Aimee Picchi Jan 7, 2013 11:59AM

Credit: Donna Ward/Getty Images
Caption: Donald Trump leaves 'The Late Show with David Letterman' at Ed Sullivan Theater on October 25, 2012As the host of NBC's "The Celebrity Apprentice," real estate developer Donald Trump walks a fine line between generating buzz -- and viewers -- and creating animosity. 


Now, Trump might want to make sure he keeps on the "buzz" side of the equation, with Comcast's (CMCSA) NBC Entertainment Chairman Bob Greenblatt saying the network will take action if he "becomes somehow hurtful and says or does things that cross a line," according to a report in Deadline.com


Some might say Trump has already stepped over the line: a petition started last year aimed at urging Macy's (M) to sever ties with Trump has gained almost 680,000 signatures.


According to the petition, Trump has "engaged in sexist behavior" and "perpetuated the racially charged birther conspiracy," among its complaints. The same campaign, from the liberal group MoveOn.org, last month hired a mobile billboard reading "Dump Trump" to circle Macy's corporate headquarters. 


Macy's has sidestepped the issue, with chief executive Terry Lundgren noting that the perfume, clothing and other merchandise it sells bearing Trump's name "are not representative of any political position," according to the New York Daily News


So far, it seems Trump is on NBC's good side. The network renewed his show, with "Celebrity Apprentice" returning on March 3 for an all-star edition. (The star power in the newest edition of Trump's long-running show is debatable, relying on competitors from the program's fast five seasons. They include actors Stephen Baldwin and Gary Busey and musicians Dee Snider and Bret Michaels.)


Cracks might be showing in Trump's ratings pull, however. In May, "Celebrity Apprentice" drew the program's lowest-rated finale episode, with only 6.8 million viewers tuning in. That's a far cry from the 12.1 million viewers who watched the show's finale in 2008, when Piers Morgan won the competition.


Despite the flagging ratings, "Celebrity Apprentice" is still a workhorse for NBC -- and Greenblatt adds that the network doesn't think Trump has crossed that line yet. 


"He has his political belief system but I really don’t think what he’s doing in his personal life is going to corrupt what he’s doing on the show," Greenblatt said. He spoke at the Television Critics Association tour, held this week in California.


He added, referring to Trump's toying with the idea of running for president in the last election, "We talked him out of running for president, wasn't that good enough?"


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279Comments
Jan 7, 2013 2:54PM
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Trump think he own the world, he don't have no respect for anybody. Donald TRUMP think twice before u open mouth
Jan 7, 2013 2:52PM
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The left never stops trying to silence any/all that have a different opinion than they do.
If that means destroying the career or life of that particular person they are all for it.

I'm sure Trump is near the top of their "hate" list because he just doesn't care.
He will say what he believes and then defend it.

Many of the republicans in office and the guy that ran for president should have some of that in them, instead of running around worrying about what the liberal media will say.
Jan 7, 2013 2:49PM
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"the racially charged birther conspiracy"

 

Obama's birth certificate problem is not related to race in any fashion.  It IS related to fraud put upon the American people.  But racist?  No. 

Jan 7, 2013 2:39PM
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NBC, is part of General Electric, which pays ZERO TAXES.
Jan 7, 2013 2:38PM
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Moveon.org? Isn't that the same as MOVE FORWARD! the liberals & bo's favorite campaign comment? MOVE FORWARD is proven to be almost 100 years of communist campaign sayings! Same thing! It's ok for liberals to do and say anything they want, but a conservative can't? Donald Trump is Donald Trump! I wish he would use some of his wealth to prove that bo was born in Africa! Now that would be a trump! NBC and her counterpartsare lying thieves who support a president who is a lying thief!! What about Chris Matthews? He should have been fired for the comment he made. Now that is a man out of control and stupid! Can't wait for Celebrity Apprentice to start in March. One of my fav programs!
Jan 7, 2013 2:37PM
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Trump is a piece of s*** and not worth the time of day for anyone to watch anything he does.
Jan 7, 2013 2:33PM
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This is how the government will control anyone that objects to anything they do.  Don't stick you head in the sand and say it can't happen, the so called government has purchase millions of rounds of hollow point shells, this is to kill us the citizens with if we revolt against them.  The homeland security is OBAMAs own military and if he orders them to kill the citizens he will.  So, if they can hurt anyone by censoring them they will.  This is the 1st on his agenda.
Jan 7, 2013 2:32PM
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Donald Trump is a scumbag, his only place is in a freak show...
Jan 7, 2013 2:31PM
Jan 7, 2013 2:20PM
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*!! NBC ,I don`t care for Trump ,but enough is enough. If he offended  someone, send a memo to them this is a free country still . I`m still mad about the Ann Curry thing,i was an NBC fan they keep pulling stunts like this i won`t be for much longer!!!

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THROW HIM IN THE HUDSON AND FEED HIM TO THE FISH.  (HE IS AN IDIOT.)
Jan 7, 2013 2:19PM
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There's no accounting for poor taste! Having a show such as this with such a following is just indicative of where our country is at this point....
Jan 7, 2013 2:16PM
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What's most disturbing about this article is that there are actually 6.8 million people who can not only stand to look at this a$$hole, but are willing to devote one hour of their time to do so!
Jan 7, 2013 2:16PM
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I would never watch anything regarding Trump...unless it was to watch him get his **** kicked by Ann Coulter that ugly he-she !!
Jan 7, 2013 2:10PM
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WHEN SOMEONE LIKE J P SAYS TRUMP WOULD MAKE A GOOD PRESIDENT NOW YOU CAN SEE WHAT DIRECTION THESE RACIST CLOWNS ARE TRYING TOTURNTHIS COUNTRY SAME THING THAT LITTLE REDNECK TENNESEE DRUNK RAND PAULS KID AND HIS DRUNKEN RAGE AT THE AIRPORT .NO RESPECT FOR ANYONE OR ANYTHING
Jan 7, 2013 2:09PM
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Simple. Make Trump knock it off....or get rid of him. I saw the "outrage" when Bob Costas said his opinions, he was told to knock it off, he did...but does it work both ways. We will see.
Jan 7, 2013 2:07PM
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It is support of Trump's political views when Macy's and NBC support trump because it provides direct funding that Trump uses  to espouse his tainted views.  Or as trump would say, by supoorting this action it allows/pays him to do something else...
Jan 7, 2013 2:07PM
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I specifically did all my Christmas shopping at Macys just because of this petition.  680,000 low lifes that only believe in their rights, screw every one else. Sorry sheeple, it's sad but true, when you single someone out, sooner or later you will be singled out.
Jan 7, 2013 2:03PM
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So bobby fox is fair and balanced.  maybe if your name is rove, lamass, beck, etc.  Or better yet murdock  who said "no need to be bothered by facts. News is about ratings".
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