NBC sends Donald Trump a warning

The network's entertainment unit says it'll take action if the celebrity businessman 'does things that cross a line.'

By Aimee Picchi Jan 7, 2013 11:59AM

Credit: Donna Ward/Getty Images
Caption: Donald Trump leaves 'The Late Show with David Letterman' at Ed Sullivan Theater on October 25, 2012As the host of NBC's "The Celebrity Apprentice," real estate developer Donald Trump walks a fine line between generating buzz -- and viewers -- and creating animosity. 


Now, Trump might want to make sure he keeps on the "buzz" side of the equation, with Comcast's (CMCSA) NBC Entertainment Chairman Bob Greenblatt saying the network will take action if he "becomes somehow hurtful and says or does things that cross a line," according to a report in Deadline.com


Some might say Trump has already stepped over the line: a petition started last year aimed at urging Macy's (M) to sever ties with Trump has gained almost 680,000 signatures.


According to the petition, Trump has "engaged in sexist behavior" and "perpetuated the racially charged birther conspiracy," among its complaints. The same campaign, from the liberal group MoveOn.org, last month hired a mobile billboard reading "Dump Trump" to circle Macy's corporate headquarters. 


Macy's has sidestepped the issue, with chief executive Terry Lundgren noting that the perfume, clothing and other merchandise it sells bearing Trump's name "are not representative of any political position," according to the New York Daily News


So far, it seems Trump is on NBC's good side. The network renewed his show, with "Celebrity Apprentice" returning on March 3 for an all-star edition. (The star power in the newest edition of Trump's long-running show is debatable, relying on competitors from the program's fast five seasons. They include actors Stephen Baldwin and Gary Busey and musicians Dee Snider and Bret Michaels.)


Cracks might be showing in Trump's ratings pull, however. In May, "Celebrity Apprentice" drew the program's lowest-rated finale episode, with only 6.8 million viewers tuning in. That's a far cry from the 12.1 million viewers who watched the show's finale in 2008, when Piers Morgan won the competition.


Despite the flagging ratings, "Celebrity Apprentice" is still a workhorse for NBC -- and Greenblatt adds that the network doesn't think Trump has crossed that line yet. 


"He has his political belief system but I really don’t think what he’s doing in his personal life is going to corrupt what he’s doing on the show," Greenblatt said. He spoke at the Television Critics Association tour, held this week in California.


He added, referring to Trump's toying with the idea of running for president in the last election, "We talked him out of running for president, wasn't that good enough?"


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279Comments
Jan 9, 2013 3:52PM
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Wow, you must be watching MSNBC 24/7
You are truly indoctrinated.
Reminder....48% voted AGAINST Obama
A  republican candidate that wasnt running around with his tail between his legs would have easily won.

But, your guy won by 2 points, so you can act like 90% of the country is with you.
Jan 8, 2013 10:24AM
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Moveon should do what their name says and Get Lost or better yet insert itself in NBC's "Nothing But Constipation's" Sorry _ss and we can Flush them both at Once!
Jan 8, 2013 10:14AM
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MY APOLOGIES WRONG STATE . INEXCUSEABLE !!!!!!!
Jan 8, 2013 10:05AM
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Trump hasn't made a peep about the Jersey shoreline devastation because he don't own anything there.
Jan 8, 2013 5:15AM
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Dump Trump seems like a very good idea.
Jan 8, 2013 12:48AM
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Every once in awhile I take a look at what's on TV.  It's unbelievable how much really dumb stuff is being offered.  Are we a nation of idiots?  We watch things like Trump (not funny, not entertaining, jerk), soap pap, lots of action, guns, assault weapons, people killing people, people yelling at each other, or sniping and on and on it goes!!!  How can you stand yourselves.  What do you talk about with friends?  Any meaningful conversations out there?

Have you asked a close friend how he/she feels?  Have you invited a friend for a walk on the beach, in the park, go skiing, etc. 

You are really a sorry pack of individuals who seem to not care about anything but yourselves. 

 

Jan 7, 2013 10:20PM
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Trump, go jump in the Atlantic, you d-bag.
Jan 7, 2013 8:41PM
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HE HAS HIS OWN OPINION AND IS NOT SCARED TO EXPRESS IT.HE IS A SUCCESFUL BUSSINESS MAN.TWO MORTAL SINS TO THE LEFT! IF YOU ARE NOT A FAN KEEP SPREADING HATE ,INSTEAD OF SIMPLY CHANGING THE CHANNEL.
Jan 7, 2013 8:41PM
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Or Soros, or Bloomberg or Sean Penn , Hollyweird, or GE or NBC, MSN

Hypocrisy at it's highest level.

 

Liberal mantra = Do what I say NOT what I Do !

FAAAAACK YOU, lefties

 

Jan 7, 2013 8:31PM
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Let's talk about Trump , NBC and NOT:

unemployment

the deficit

still high gas prices

higher taxation

campaign lies

benghazi

fast n furious

numerous tax payer funded lavish vacations

hidden identifies

fake birth certificates

 

Now THAT's journalism !

 

FAAAAAACK YOU , MSN NBC, MSNBC

Jan 7, 2013 8:28PM
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Guess again Greenblatt - Trump has crossed the line way too many times.................

 

Will not watch "Celebrity Apprentice,"  will not stay at a Trump Hotel, will not buy Trump merchandise at Macy's, will not buy anything from Ivanka Trump (daughter) line of merchandise(jewelry, shoes, handbags), will not buy his 3rd wife's cheap jewelry on QVC, will never play at a Trump golf course, will never watch his beauty pageant that he owns.

 

It was interesting to see his daughter, Ivanka, make the rounds of talk shows (after the Macy's petition was successful) defending her father's beliefs.  She acted as if she would speak to the "people," and that they would obey her!  She is clearly delusional.

Jan 7, 2013 8:26PM
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good grief.....when Donald Trump and Moveon.org are more important to Americans that what our government reps are doing, where we are headed and the future of our kids, we are screwed and hopeless, big time.

 

the 'fall' is upon us.....most of us are just too stupid to know it.

 

incredible.....

Jan 7, 2013 8:24PM
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To me, trump has always been a clown.
I guess that is my total thought about him.

Jan 7, 2013 8:18PM
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Just buy the Network and FIRE EVERYBODY, except the cleaning crew........they'll need hazmat suits.
Jan 7, 2013 8:15PM
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NBC, not your position to impose your political agenda on the citizens and only air programming that is your ideology...YOU are already walking a fine line in your actions and threats. Your ratings will drop despite that fact you have some good programs...or you might as well call yourself AlJazeera TV..oh wait, that is already taken !!
Jan 7, 2013 8:13PM
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It seems to be a toss up over who's more non-relevant, Trump or NBC/MSNBC.  They are both losers and not deserving of anyone's time or attention.
Jan 7, 2013 8:12PM
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I don't watch the TV show or listen to anything Trump does or says, so I already voted on what I think of him with my remote control.
Jan 7, 2013 8:08PM
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Get rid of the show. He's a joker who's part of the American Greed.
Jan 7, 2013 8:08PM
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Vote with your remote!  Everyone gets their first amendment rights - and I exercise mine by not listing to that jerk.
Jan 7, 2013 8:06PM
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I see lots of dumb azz unsuccessful jealous  liberals on here. The 47%ers sure complain a lot.
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