NBC sends Donald Trump a warning

The network's entertainment unit says it'll take action if the celebrity businessman 'does things that cross a line.'

By Aimee Picchi Jan 7, 2013 11:59AM

Credit: Donna Ward/Getty Images
Caption: Donald Trump leaves 'The Late Show with David Letterman' at Ed Sullivan Theater on October 25, 2012As the host of NBC's "The Celebrity Apprentice," real estate developer Donald Trump walks a fine line between generating buzz -- and viewers -- and creating animosity. 

Now, Trump might want to make sure he keeps on the "buzz" side of the equation, with Comcast's (CMCSA) NBC Entertainment Chairman Bob Greenblatt saying the network will take action if he "becomes somehow hurtful and says or does things that cross a line," according to a report in Deadline.com

Some might say Trump has already stepped over the line: a petition started last year aimed at urging Macy's (M) to sever ties with Trump has gained almost 680,000 signatures.

According to the petition, Trump has "engaged in sexist behavior" and "perpetuated the racially charged birther conspiracy," among its complaints. The same campaign, from the liberal group MoveOn.org, last month hired a mobile billboard reading "Dump Trump" to circle Macy's corporate headquarters. 

Macy's has sidestepped the issue, with chief executive Terry Lundgren noting that the perfume, clothing and other merchandise it sells bearing Trump's name "are not representative of any political position," according to the New York Daily News

So far, it seems Trump is on NBC's good side. The network renewed his show, with "Celebrity Apprentice" returning on March 3 for an all-star edition. (The star power in the newest edition of Trump's long-running show is debatable, relying on competitors from the program's fast five seasons. They include actors Stephen Baldwin and Gary Busey and musicians Dee Snider and Bret Michaels.)

Cracks might be showing in Trump's ratings pull, however. In May, "Celebrity Apprentice" drew the program's lowest-rated finale episode, with only 6.8 million viewers tuning in. That's a far cry from the 12.1 million viewers who watched the show's finale in 2008, when Piers Morgan won the competition.

Despite the flagging ratings, "Celebrity Apprentice" is still a workhorse for NBC -- and Greenblatt adds that the network doesn't think Trump has crossed that line yet. 

"He has his political belief system but I really don’t think what he’s doing in his personal life is going to corrupt what he’s doing on the show," Greenblatt said. He spoke at the Television Critics Association tour, held this week in California.

He added, referring to Trump's toying with the idea of running for president in the last election, "We talked him out of running for president, wasn't that good enough?"

More on Money Now

Jan 7, 2013 1:16PM
So wait, Ellen Barkin can tweet that she wants all gun owners to get shot and die, and then go out and get  a new part on a TV show after having no actual work for years. No complaints of MSNBC issues there! Danny Glover continues to get work, despite his love for and visits murderer/socilaist  Hugo Chavez, same thing. Don't even get me started on Sean Penn!!!
Jan 7, 2013 12:44PM
What a joke. NBC is the most biased, lying network.   MSNBC is disgusting .
Jan 7, 2013 1:45PM
Can't stand his show or him. Would be happy to never hear his stupid name again.
Jan 7, 2013 2:39PM
NBC, is part of General Electric, which pays ZERO TAXES.
Jan 7, 2013 12:20PM
Good to see that Baldwin and Busey can still find work. There may be hope for us all..
Jan 7, 2013 1:34PM
Everyone could do this the old way Ann boycott NBC and msnbc to let them know what real people think of them

Jan 7, 2013 12:42PM
I don't know why any sane person would watch Donald Trump - he's a blowhard who can't keep a wife even though he deliberately picks submissive women.   Maybe people him for the same reason they watch the Kardashians - to make fun of them.   
Jan 7, 2013 1:46PM
Trump is a dolt.  A very rich dolt, but a dolt nonetheless.
Jan 7, 2013 1:21PM
No problem with giving Trump 15 minutes of fame but certainly not 4 years of fame.
Jan 7, 2013 3:02PM

who cares what nbc thinks...

just another mouth piece for the liberal agenda....

so if nbc dumps him....he will have a home at fox....LOL

Jan 7, 2013 1:39PM
Why does  strump always look like he is having a pineapple being inserted or removed from his mule hole ?

Jan 7, 2013 1:46PM
Well Trump is himself and as long as ratings produce profit he will be on TV and have products.  I agree he goes overboard but the show has little to nothing to do with his political views.
Jan 7, 2013 2:20PM

*!! NBC ,I don`t care for Trump ,but enough is enough. If he offended  someone, send a memo to them this is a free country still . I`m still mad about the Ann Curry thing,i was an NBC fan they keep pulling stunts like this i won`t be for much longer!!!

Jan 7, 2013 4:02PM
Really, who cares what NBC thinks! (Nothing But Crap) network anyway.
Jan 7, 2013 3:36PM
Now the main stream idiots are getting in on destroying capitalism.  If NBC shut down it wouldn't hurt my feelings in the least. What a worthless broasdcast company!
Jan 7, 2013 2:52PM
The left never stops trying to silence any/all that have a different opinion than they do.
If that means destroying the career or life of that particular person they are all for it.

I'm sure Trump is near the top of their "hate" list because he just doesn't care.
He will say what he believes and then defend it.

Many of the republicans in office and the guy that ran for president should have some of that in them, instead of running around worrying about what the liberal media will say.
Jan 7, 2013 2:31PM
Jan 7, 2013 4:02PM
NBC is now THE liberalist network ever. No wonder why people are avoiding this network.
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
100 character limit
Are you sure you want to delete this comment?


Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

Trending NOW

What’s this?



  • Dec gold chopped around near the unchanged level for most of today's pit trade as investors awaited the FOMC policy statement released at 14:00 ET. The yellow metal touched a session high of $1240.10 per ounce in early morning action but later dipped to a session low of $1234.50 per ounce and settled 60 cents below the break-even line at $1235.60 per ounce.
  • Dec silver erased slight early morning losses as it lifted from its session low of $18.64 per ounce. It ... More