Why McDonald's is serving late-night breakfast
Fast-food giants are eager to grab the after-hours crowd. But are Egg McMuffins what nocturnal diners crave?
The menu is being rolled out at an unspecified number of McDonald's 24-hour restaurants, The Associated Press reports. So what do people want between midnight and 4 a.m.? Dinner or breakfast? McDonald's says it will offer a little bit of both.
The menu is limited -- not everything will be available at that time -- but customers can get Big Macs, McNuggets and dessert. And in a new twist, they can now get Egg McMuffins and pancakes as well.
Why the push after midnight? Because McDonald's, like so many rivals, sees the late-night crowd as key to growing sales and profit. It wants to be the place people head to after the nightclubs close. It wants to grab tired workers on the way home from swing shifts.
Up to now, many fast-food restaurants have been content to leave the late-night diners to the likes of Denny's (DENN). Taco Bell, owned by Yum Brands (YUM), has targeted this crowd for years with its FourthMeal campaign, referring to the meal between dinner and breakfast. Now McDonald's and other rivals are taking notice.
- Monsanto claims GMO wheat may be sabotage
- Brazil scraps 'happy prostitute' ad campaign
- New England getting first US offshore wind farm
Mc Donalds sale's slumping? Disneyland raising park entry rate's? What is the world coming too?
Yes, that is what "we" want, possible drunk people driving to McD's to pick-up food so they will be; drunk, trying to eat their food, and maybe texting or talking on their phones. Just a thought.
Anyway, at that time we went to a restaurant I vote for Denny's and Waffle House. Oh-yeah, have a designated driver.
I agree. Give me a good Waffle House sit down and eat breakfast anytime.
"If" McD did made to order... the concept may not be a bad idea.. However the way they are set up now, the food may have prepared "hours" earlier and not sold right away and kept in a warmer.
I only eat McD food when I know there is peak patron volume , to assure the freshest untainted food.'
I have never gotten the trots, Hershey squirts, revenge of Montezuma from eating at waffle house.
I can't the same after eating McD during a non peak food rush.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market ended the holiday-shortened week on a mixed note as the Dow Jones Industrial Average shed 0.1%, while the S&P 500 added 0.1% with seven sectors posting gains.
Equity indices faced an uphill climb from the opening bell after disappointing quarterly results from Google (GOOG 536.10, -20.44) and IBM (IBM 190.04, -6.36) weighed on the early sentiment. Google reported earnings $0.15 below the Capital IQ consensus estimate on revenue of $15.42 ... More
More Market News
Remy Cointreau says it was 'adversely affected' by China's anti-extravagance policy.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'