Super-long roses cost $260 a dozen
The 6-foot variety is winning over romantics for Valentine's Day. 'They're shocking, and that's the point,' says one observer.
Valentine's Day has been super-sized.
A variety of rose that reaches six feet in height is gaining in popularity this Valentine's Day, with some romantics betting that the most effective way to show their love is with gigantic flowers.
The super-long rose won't come cheap -- that is, if you can find it. FTD has sold out of the five-foot variety, although a shorter four-foot variety is still available. If your heart is set on sending your sweetie the longest rose on the market, then The Ultimate Rose website is offering a dozen of the flowers for about $260.
That means a dozen of the super-sized roses are more than quadruple the price of a bouquet of regular long-stem roses.
"They're shocking, and that's the point," Kit Yarrow, a consumer research psychologist, tells USA Today.
Paying more for the super-sized roses doesn't just deliver more length: The blossoms also have twice as many petals, according to USA Today.
It takes special conditions to grow these giant flowers. The roses grow in Ecuador's volcanic soil, at 10,000 feet above sea level, and are left on the stem for about four months. That's twice as long as the typical rose, FTD vice president of design Michael Skaff told the newspaper.
While the roses have been available on FTD for the past few years, demand has continued to spike, with sales jumping 50% year over year, according to FTD.
Perhaps it's no coincidence that sales of the super-long roses have picked up along with the economy. If shelling out $300 for roses that are probably taller than your Valentine seems, well, over the top, there are other slightly shorter choices, like the single-stem four-foot rose sold by FTD. It'll only set you back $70.
More on moneyNOW
"Roses are red, humans are fools,
when they're all dead, violets will rule".
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market ended the midweek session on a mixed note. Blue chip listings bolstered the Dow Jones Industrial Average (+0.4%) and S&P 500 (+0.3%), while the Russell 2000 (-0.4%) and Nasdaq Composite (-0.02%) underperformed.
Equity indices began the day in the red, but wasted no time regaining their flat lines. Small-cap stocks were not as fortunate as the Russell 2000 spent the day in the red.
Upon returning into positive territory, the key indices were ... More
More Market News
Do it once a year. This allows the best-performing asset classes to take off and run.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'