Burger King hack is no big deal

Someone hijacked the chain's Twitter account and issued a series of unfunny, irrelevant messages. But Burger King may end up the real winner.

By Kim Peterson Feb 18, 2013 4:33PM
Credit: Michael Conroy/AP
Caption: A Burger King restaurant sign is shown in IndianapolisBurger King's (BKW) official Twitter account was hacked Monday, but it wasn't the disaster everyone's making it out to be.

Yes, someone did break in and rename the account "McDonalds." And that same someone claimed that Burger King was sold to McDonald's (MCD) because the Whopper flopped.

But other than that bit of humor, the rest of the hacking was pretty much forgettable. Here are some of the other tweets sent out by the hackers:

"Everybody follow us!"

"We just got sold to McDonald's! Look for McDonald's in a hood near you."

"We caught one of our employees in the bathroom doing this. . ." And the tweet included a photo of someone injecting himself with a syringe.

"If I catch you at a Wendy's, we're fightin!"

The @BurgerKing account was quickly suspended by Twitter, and the online hacking group Anonymous seemed to take responsibility.

The hackers' tweets were juvenile and irrelevant. Very little damage was actually done. This was hardly a disaster.

And there is a silver lining for Burger King: The number of followers to the corporate account jumped by 30%. In the long run, that's a social-media win.

More on moneyNOW



2Comments
Feb 18, 2013 6:49PM
avatar
I dont believe the was a hacking by Anonymous, this is too juvenile. Anonymous is more of righting wrongs, this is just a bunch of dumb kids who have nothing better to do. I doubt they even know who or what Anonymous is.
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