Burger King hack is no big deal
Someone hijacked the chain's Twitter account and issued a series of unfunny, irrelevant messages. But Burger King may end up the real winner.
Yes, someone did break in and rename the account "McDonalds." And that same someone claimed that Burger King was sold to McDonald's (MCD) because the Whopper flopped.
But other than that bit of humor, the rest of the hacking was pretty much forgettable. Here are some of the other tweets sent out by the hackers:
"Everybody follow us!"
"We just got sold to McDonald's! Look for McDonald's in a hood near you."
"We caught one of our employees in the bathroom doing this. . ." And the tweet included a photo of someone injecting himself with a syringe.
"If I catch you at a Wendy's, we're fightin!"
The @BurgerKing account was quickly suspended by Twitter, and the online hacking group Anonymous seemed to take responsibility.
The hackers' tweets were juvenile and irrelevant. Very little damage was actually done. This was hardly a disaster.
And there is a silver lining for Burger King: The number of followers to the corporate account jumped by 30%. In the long run, that's a social-media win.
More on moneyNOW
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
While incompetent bosses like Michael Scott and Andy Bernard typically can’t survive in the workplace, office romances are a very real part of corporate culture.
- Southwest Airlines turns less legroom into $773M
- 'American Idol' gets sorry ratings for season finale
- Powerball's wacky sense of humor
- Millions of Facebook's users are actually pets
- Can crowd funding rescue the LA Times?
- Domino's debuts a DVD that smells like pizza
- Average US retirement age climbs to 61
- McDonald's aims to slim down its 145-item menu
- Bathroom reading goes digital with iPad TP stand
[BRIEFING.COM] The S&P 500 ended this week with a bang, roaring to a new all-time high on the back of stronger-than-expected economic data, influential leadership, and an ongoing appreciation for the Fed's monetary policy support.
The bullish bias was evident in premarket action as the S&P futures pointed to a higher start without the benefit of any definitive news catalyst. Stocks indeed benefited from a blast of buying interest at the opening bell on this ... More
More Market News
All hail the bull market, which ended the week with a big rally. But it also is starting to look a little like 1987, which suffered an epic blow-out.