The snack that won't die: Twinkies are back

The private equity groups that recently purchased the rights to Hostess products say they plan to have the snack cake back on store shelves by this summer.

By Bruce Kennedy Apr 26, 2013 3:36PM

Twin pack of Hostess Twinkies (© PAUL J. RICHARDS/AFP/Getty Images)Remember the urban legend that said Hostess Twinkies had an indefinite shelf life? While that myth has been busted, it appears the spongy snack food simply refuses to give up its place in the American culinary pantheon.


Hostess filed for bankruptcy in January of last year after a bitter labor dispute with its employees, most of whom were union members. It also shut down operations at dozens of bakeries and hundreds of outlets and distribution centers nationwide, putting more than 18,000 out of work.


But the two private equity groups, Apollo Global Management (APO) and C. Dean Metropoulos & Co., recently paid $410 million for the rights to acquire the Hostess and Dolly Madison pastry brands, as well as five plants.


The new owners are now doing business as Hostess Brands LLC. They reportedly plan to pour more than $60 million into capital investments, reopen some bakeries and have Hostess products -- including Twinkies -- back on store shelves by this summer.


According to The Wall Street Journal, the more than 1,500 workers expected to be hired by the group between now and September will be non-union. But in places like Emporia, Kan. -- home to one of the shuttered Hostess facilities -- the announcement is very good news.


"Having 250, 300 new employees coming in is a big win for the community," Emporia City Commissioner Jon Geitz told KVOE Radio. "Dolly Madison and Emporia have been good partners for nearly 40 years, and I’m glad to see that will continue in the future."


ABC News says Twinkies' new owners, who also own Pabst Blue Ribbon beer and Vlasic Pickles, plan to reopen three other bakeries -- in Columbus, Ga., Schiller Park, Ill. and Indianapolis -- in the next several months. There may also be a fifth bakery re-opened in Los Angeles.


Mexico's Grupo Bimbo (GRBMF) is hoping to fill the consumer void in the meantime by creating its own versions of Twinkies and other old-school snack cakes, reportedly before the newly revived Hostess products come back on-line.


More on moneyNOW

53Comments
Apr 26, 2013 4:41PM
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Twinkies are back, yeah, they are better than the imitation ones.
Apr 26, 2013 8:31PM
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I understand how unions can help but they clearly shot themselves in the foot in this case. Like some have pointed out it is a give and take not just take take. If you guys don't get your act together you will be gone. It's as simple as that. Not every job is deserving of the benefits you seek in the quantity you seek. Talk about biting the hand that feeds you. A job with less benefits is better then no job at all.
Apr 26, 2013 4:45PM
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union workers of today are like welfare people they want something for nothing.
Apr 26, 2013 4:28PM
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Hopefully , this will be the first of  many companies that sees what the Unions are doing to our country---all they care about is to retain power and money!!
Apr 26, 2013 8:21PM
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I tried bimbos brand, they were dry and crumbly. they taste nothing like a twinkie. there cupcakes suck too...
Apr 26, 2013 11:29PM
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Twinkies never left us here in the USA , they are still stuck to our behinds and thighs.
Apr 26, 2013 8:24PM
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the union is not invited, they are too greedy.
Apr 26, 2013 4:42PM
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unions are not meant for you to do no work but get top pay there there to get fair wage for a days  work. to bad most are useless lazy bums. remember if you dont make the company money they cant pay you .then they move to china. try working you lazy terds.
Apr 26, 2013 5:10PM
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An Article almost Identical to this....Was on MSN just a few days ago...

Is there a Managing Editor...That works with this Group or with Contributors...?

Or do they just throw out "repetitive filler" to draw a paycheck..?

Or do they think all of us are as dumb as rocks..??

 

"Two or three words" are all "some posters" can read...Must be morons???

1500 people(non-union) hired by September(maybe) 200-300 in Emporia, KS.

And all you could understand was "non-union"..You should be so proud of your 6th. grade education.

Get off welfare..Morons, pay taxes and buy Twinkies with your money...NOT MINE. 

Apr 26, 2013 9:47PM
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When the Twinkies left, so did my favorite bread.  I hope that comes back too!
Apr 26, 2013 9:05PM
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will homepride bread make a comeback also

 

Apr 29, 2013 9:28AM
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Yes,Twinkies may return,but they won't have  half the Sugar  in them as before and will taste like crap!...
Apr 26, 2013 5:53PM
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It's fitting that Twinkies won't go away.  Those things take about 10 years to decompose.
Apr 26, 2013 7:59PM
Apr 29, 2013 11:53AM
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I can't wait to get my Ding Dong back!!!
Apr 29, 2013 10:15AM
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With the union I might add, so they will a success.
Jun 24, 2013 8:34PM
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Long before these chemically laden sweet treats became the junk food darling of those in need of a sugar rush, there was a time when serving a Hostess Cake to the ladies-who -lunched-set was considered fashionable and quite proper indeed for the modern up to date housewife looking for time saving help. For a taste of how early Hostess Cakes helped the housewife  http://envisioningtheamericandream.com/2012/11/19/how-hostess-cakes-helped-the-housewife/
Apr 29, 2013 9:11AM
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All those people who have back-ends like semitrailers will be glad to know this.
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