Kodak cameras come back to life
The company is in bankruptcy, but it licensed its brand name to consumer electronics maker JK Imaging.
The company has agreed to license its name to JK Imaging, a personal electronics company in Los Angeles. Executives there plan to unveil the new Kodak camera sometime between April and June.
Eventually, we may see the Kodak name on other devices as well, such as pocket video cameras and portable projectors, USA Today reports.
Friday, a judge approved Kodak's plan to sell some of its digital-imaging patents to a number of technology companies, including Apple (AAPL), Microsoft (MSFT) and Google (GOOG). (Microsoft owns and publishes moneyNOW, an MSN Money site.) The sale, for $527 million, is much less than the $2 billion Kodak originally thought it could get, according to Dow Jones newswires.
The sale should still satisfy Kodak's bondholders, who loaned the company $830 million on the condition that the patents would sell for at least $500 million.
Kodak has turned its world upside-down since filing for bankruptcy last January. It's trying to survive and emerge from bankruptcy, and in the process has sold off its consumer-printer segment and other businesses. It's still trying to sell its photo kiosk, scanning and film businesses, Dow Jones reports.
The company has struggled to make high-quality digital cameras over the years. "The last few generations of Kodak cameras ranged from mediocre to awful, leaving a once-proud company's reputation in tatters as they staggered into the digital age," writes the website DigitalCameraInfo. But the cameras could still be a hit, some observers say, especially with older consumers who remember the days when Kodak was a giant in the film industry.
"There were a lot of facets to the Kodak brand that made people choose it specifically, because it was Kodak," branding specialist and author Rob Frankel told USA Today. "Every generation grew up knowing Kodak. Because it's a legacy, multigenerational brand, the older the consumer the better it's going to do."
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I think this is Kodak's big chance. Time for them to make cameras that can rival the big boys, just like they used to! I'd like to see Kodak a household word again.
I have digital cameras, one of which is a Kodak and it works great! It' traveled from Hawaii to Israel and a lot of places in-between. It's never missed a shot and produced great pictures.
That said , I prefer 35mm film. True you can't see what you shot right away but it makes you compose the picture with more care, make sure the settings are correct and if you bracket you will certainly
get Excellent photos. Besides this I have never seen a negative or a slide "crash" like a hard drive. Digital and film, the best of two worlds,each has it's place..
Vinyl is still top in sound. Much warmer sound. I see that attempts are being made to "print" records using a 3-D printer. The sound from them is easily surpassed by T. Edison's first recordings. Why are they trying to re-invent the wheel or in this case the record?? Because they (think) they can?
I have a kodak share and it came with the printer tp print out my pictures,you use to be able to buy thefilm cartridge in the store but the last time I orded it from kodak just as they were going bankrupt now I don't know what to do.
Having a few cameras, Argus C-3, Nikon w/ Photomic, a Brownie box, and maybe another Kodak...?
We also have some Instas, but can't find any 110 film anymore...
In fact hard to find Kodak throwaways....Last time she went with a Fuji.
Kids are forcing me/us into digital with an 8meg. with those little cartridges..
I've even taken some "accidental" photos with my phone...Now I know how to use it ?
Guess it would give you insight to what World, We are living in...But, "back in the day....."
Sorry to say, BUT I think Kodak is their own WORST ENEMY....
And did not capitalize on their own Corporation and Ideas.....Very sad...IMO
Kodak cameras have always been cheap and just this side of terrible. But, they were easy to use and you could usually get a "readable" print back from the drug store each time you clicked the shutter. With Kodak, it was ALWAYS about the film...from day one. They would "give" you a functional camera if you would just keep making your snapshots on Kodak film. The concept didn’t translate to digital very well even though the company saw the transition coming and reacted in plenty of time. They just couldn’t figure out how to sell film with the new technology!
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