Celebrating Passover costs more this year

Prices are up by as much as 10%, while sales may top 2012's total of $2.5 billion. And more non-Jewish consumers are buying.

By Jonathan Berr Mar 21, 2013 7:24AM
File photo of matzo in Concord, N.H. Matzo on March 18, 2008 (Larry Crowe/AP)Matzo, the unleavened bread that Jews have eaten on Passover for generations, is getting more expensive along with other Passover foods.

According to Menachem Lubinsky, a Kosher food marketing consultant who edits Kosher Today, prices for Passover foods are up 5% to 10% this year. 

Sales of Kosher for Passover goods, which also includes non-religious goods that are permitted on the holiday such as Coca-Cola (KO) along with traditional fare including macaroons, were about $2.5 billion in 2012. He expects spending to be "at least that if not more" for this year. Passover starts Monday night and ends April 2.

Jews, of course, are the largest buyers of these products. According to Lubinksy, about 78% of American Jews say they observe Passover to some extent. They'll have more goods to choose from because about 500 new products for the holiday are being introduced this year.
However, Passover goods are also gaining popularity among non-Jews, some of whom are holding Seders because it was the Last Supper of Jesus Christ. Other consumers concerned about gluten intake are buying the products because many Passover foods are gluten-free.

Food companies "are trying to make whatever they can make for the holiday," said Brooklyn, N.Y.-based Lubinksky in an interview. "They can switch ingredients here and there."

U.S. matzo (also spelled matza and matzah) sales are expected to hit about $86 million this year, about the same as last year. "Manufacturers have raised their prices," said Lubinksky, adding that all consumers may not see higher prices because some retailers continue to deeply discount matzo prices when consumers make a minimum purchase of other goods.

About 35% of the matzo sold in the U.S. comes from Israel, up from about 10% about five years ago. About 80% of the unleavened bread sold in the U.S. is made by machine, and the remainder is made by hand. The latter type of matzo -- also called shmurah -- is shaped like a circle and is favored by ultra-orthodox Jews. It's also is the fastest-growing part of the matzo market, according to Lubinsky.

The biggest matzo maker is Manishewitz, based in Newark, N.J. Years ago, it ran afoul of man-made law when it pleaded guilty to federal price-fixing charges in 1991. It has since rebounded, and it remains the top seller of other Passover products as well as matzo.

Follow Jonathan Berr on Twitter @jdberr.

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Tags: Food
Mar 21, 2013 10:12AM
If the first thing that comes to mind when you are talking about religion is money, you need to really need to examine your faith.
Mar 21, 2013 9:45AM
A few years ago one of the newspapers in NY ran an article about how non-Jews await the beginning of the Passover products season so that they can descend on stores in Jewish neighborhoods to buy up the yellow cap (on the East coast) Coca Cola.  Don't blame them, it's the "real" coke many of us grew up with, made with sugar instead of corn syrup.  This year, gebrooks free products are marking their packages "Gluten Free" in large letters, hoping to capitalize on that segment of the overall population.  Fortunately, the increase in sales may help to keep prices lower for those of us who buy these items due to religious requirements.
Mar 21, 2013 12:00PM
Lets remember all parties involved here, Jews still love our Egyptian brothers and sisters and still are welcome if peacefully to have a seat at the Passover Seder Table. They will have to pay the same price we have to pay for the matzo but not retail. We are all linked to each other past present future with that said a quote from a teacher of mine, " don't be a hero by yourself... lets be hero's together at dinner and share our love and hunger of knowledge like wealth, everyone is welcome home".
Mar 21, 2013 10:30AM
Mar 21, 2013 11:58AM
I doubt if any of the interpretations of god that I hear about every day have any basis in reality ...

Some can't eat meat on friday ....others can't eat piggies ....some have iittle shirley temple locks ....some kiss the ground to pray.. .....some bend their knee ...... some sway like a drunken sailor ....

But ...and this is the most imteresting part ......most of the religious leaders .....are rich beyond all measure .....

And they all seem to want modern medical treatment to preserve their privalged existence....

Mar 21, 2013 10:33AM
Mar 21, 2013 12:18PM
PASSOVER is not A JEWISH HOLIDAY.    It is a MOED or APPOINTED TIME OF YEHOVAH,  KING and Creator of the Heavens and the Earth.  It is a REQUIREMENT if you consider yourself to be a part of the HOUSE OF ISRAEL.

The only Jews there were in Egypt on that day were those of the descendants of YEHUDAH, son of ISRAEL as well as descendants of Yehudah's 11 brothers.  It is a MOED or APPOINTED TIME OF YEHOVAH,  KING and Creator of the Heavens and the Earth.

The Israelites cried out to YEHOVAH because of the cruelty and injustice of the Pharoah.  The Pharoah wanted to MURDER the FIRST BORN MALES of the Children of Israel.  The Egyptians who participated in (or did not stand up for) the rights of the UNBORN of the Children of Israel (or their own children) and for JUSTICE were equally guilty. 

YEHOVAH heard their cries and sent a DELIVERER in the form of MOSES, a Hebrew/Israelite, who was himself 'delivered' from death, to be brought up in the House of Pharoah. YEHOVAH, after 9 attempts [by sending plagues to Egypt] to get the attention of the Pharoah and the Egyptian people, the last plague would be the final blow to the destruction of the ECONOMY AND STRENGTH of Egypt.

ANYONE who was a FIRSTBORN MALE, who was not COVERED BY THE BLOOD, (visible at the sides and top of the DOORPOST) would have been killed.  The Angel/Messenger could only SEE the blood over the top and sides of the doorpost, and most likely the blood that was in a container below the THRESHHOLD of the doorway.  The blood was the SIGN or COVENANT of PROTECTION.

If anyone saw  the movie, 'NOT WITHOUT MY DAUGHTER', with Sally Field, you may have noticed the part where she enters the house of her husband's relatives.  Before doing so, they kill a lamb or goat an drain it's blood into a container, under the door's THRESHHOLD.  When she steps over, she is agreeing to their beliefs...she is in a BLOOD COVENANT with them.

When you see dignitaries go to countries, that lay out a RED CARPET, this carpet symbolizes a BLOOD COVENANT, and the people of the Host Country, will protect their visitor with their lives, if need be..

The Passover is a MOED (Appointed Time) with the People of Israel.  Who are the People/Children of Israel?  They are those who keep the Torah, known as the first five book of the Scriptures (Bible).  It is the Constitution given to the people, through Mose, who are in covenant with Him and who are REPRESENTING Him) to the NATIONS.

The person Sally Field portrayed, would NEVER have stepped over the THRESHHOLD to the door of her husband's relatives, had she known their true INTENTIONS. 

When you come into covenant with YEHOVAH, you simply make TESHUVAH, which is turning your life around and beginning anew.  How?  By reading the Constitution of the People/Children of Israel  and following it.  Whether you are a returning Israelite 'gentile' (absorbed into the nations)  or a pagan gentile  (like Ruth), you are now an ISRAELITE. 

Those who have accepted YESHUA as their DELIVERER, [by representing the Passover Lamb who is their PROTECTION, as well as HIGH PRIEST (Order of Melech Tzedek/Melchisidek)  during YOM KIPPUR,  and have come into COVENANT by taking on the TORAH as your CONTITUTION, YOU ARE NOW ISRAELITES.  You once were 'lost' but now have been FOUND!!

It is not about becoming JEWISH or complying with JUDAISM.  It is not about following man-made doctrines that CORRUPT AND DEVILE the SCRIPTURES, rather, it is about returning to the FAITH OF OUR FATHERS...that FAITH is TORAH.

Mar 21, 2013 9:06AM

Like everything else associated w/ a holiday!!!

Except you won't see Chassidics picketing

the kosher market like other minorities do.

Happy Passover to All.

Mar 21, 2013 10:46AM
There is only one way to find true shalom, that is the word of YHWH.
Mar 21, 2013 10:57AM

Creeping Death  - Metallica


Hebrews born to serve
To the pharaoh
To his every word
Live in fear
Of the unknown one
The deliverer
Something must be done
Four hundred years

So let it be written
So let it be done
I'm sent here by the chosen one
So let it be written
So let it be done
To kill the first-born pharaoh son
I'm creeping death

Let my people go
Land of Goshen
I will be with thee
Bush of fire
Running red and strong
Down the Nile
Darkness three days long
Hail to fire

So let it be written
So let it be done
I'm sent here by the chosen one
So let it be written
So let it be done
To kill the first-born pharaoh son
I'm creeping death

Die by my hand
I creep across the land
Killing first-born man
Die by my hand
I creep across the land
Killing first born man

Rule the midnight air
The destroyer
I shall soon be there
Deadly mass
Creep the steps and floor
Final darkness
Lambs blood painted door
I shall pass

So let it be written
So let it be done
I'm sent here by the chosen one
So let it be written
So let it be done
To kill the first-born pharaoh son
I'm creeping death

Mar 21, 2013 12:20PM

I "love" the hate religion brings out ( just Kidding)

And all of you haters are probably connected to Judaism through one of your religion.

remember what religion Jesus was people and lighten up , and let people celebrate their belief without your pompous nonsense 

Mar 21, 2013 9:26AM
The article merely states that prices are going up without providing a reason.  Sadly and shamefully, a big part of the problem in many communities is the "extortion" practiced by some rabbinic groups in demanding exorbitant amounts of money from food suppliers and manufacturers in exchange for their seal approving the food as being kosher for Passover.  Perhaps the initiation of an investigation by a state attorney general's office, the Federal Trade Commission or the Justice Department would have a salutary effect in discouraging these practices. . 
Mar 21, 2013 10:43AM
Religion is the cause of most wars....   it's history look it up
Mar 21, 2013 9:11AM
Passover has to do with the Israelites, It's not just JEW-ISH. It was when Moses (Benjamanite) and the slaves put blood on the doors for The Angel of Death (Christ In The Spirit) to kill all first born children of the Hamites (Egyptians) for Ramases (Edomite Egyptian) refusing the Most High's commands to let his people go from captivity.
Mar 21, 2013 10:37AM

And 40 years later find a land and commit genocide on the Caanaites ....."slewing them all ...man, woman and child..."

Mar 21, 2013 12:01PM

Why are almost all Easter candy/pastries and Christmas cakes/candies - HOLY days that are despised by these people - have symbols on them verifying that a Rabbi was PAID to supervisor their production and are deemed Kosher or another lesser status?


And forgetting the alleged exodus and slavery, why is the killing of INNOCENT children celebrated with the holiday of Passover?


Is this why the murdering of INNOCENT Palestinians/Arabs and their Children is tolerated & justified by the Zionists and Special Interest Groups of Israel - or is it because they are not part the self described "Chosen People" -  and are deemed just "dirty Arabs" and are included with the lowly Goyim.


Mar 21, 2013 11:39AM

With prices going up, hopefully the ignorance will go down! Passover, yet another fiction (just like Easter...) – has  never happened. Apparently, it was a Persian garrison stationed in Egypt, practicing a polytheistic Judaism that gave rise to modern Judaism and establishment of ancient Israel.

 Happy Spring Fest to you all! :)

Mar 21, 2013 10:17AM

pass it over &* get reid of it it's a bunch of crap anyway

Mar 21, 2013 10:05AM
If bread is so expensive get a big old stake and wash it down with a glass of ice cold milk- happy pass out day dudes-
Mar 21, 2013 10:35AM
Yes - let's celebrate "god" murdering all the 1st born children of all those that don't adhere to our interpretation of a supreme being.

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