Presidential campaign ads set record
The Obama camp spent the most in topping 1 million advertisements aired, but Romney's supporters did their part, too.
A new study confirms what most of us felt during this year's presidential campaign: that far, far more campaign ads aired this year than in previous elections.
According to the Wesleyan Media Project, the two major candidates, along with their respective party organizations and supporting interest groups, sponsored 1,015,615 presidential ad airings on local broadcast and national cable between June 1 and Oct. 29. That's an increase of more than 39% over the 2008 election and a 41% rise compared with 2004's.
"This is, by far, the most advertising we've seen in a presidential election," says project co-director Erika Franklin Fowler. "Everyone expected ads to be more abundant this election than in 2008, especially with super PAC involvement and both candidates opting out of public funding, but passing the 1 million mark is a real milestone."
And as anyone watching television during the past month can tell you, about one-third of those 1 million-plus campaign ads were aired in October.
President Barack Obama led the tally in the total number of ads aired this election season, with more than 503,000 in 63 media markets at a cost of nearly $266 million. That's about half of all the total ads aired. It also leads the Romney campaign by a 2.6-1 margin in both estimated costs and ads aired.
Romney's supporters helped him bring up his ad numbers, too. More than 60,000 pro-Romney ads were aired in 64 markets by the super PAC Restore Our Future, for an estimated $57.6 million. There were also more than 180,000 ads aired by American Crossroads, Crossroads GPS and Americans for Prosperity, at a collective cost of more than $138 million.
Thanks to that support from outside groups, Romney "out-advertised the candidate and party committees," notes project co-director Michael Franz. "That is unprecedented in a presidential election."
Not surprisingly, the TV markets most saturated by the ads were in key election battleground states. According to the report, Denver led the nation in the most campaign advertising from Oct. 22 to 29, with nearly 4,700 ads aired for both presidential candidates. Las Vegas was No. 2 on the list, with more than 4,400, followed by Orlando, Fla., Cleveland and Tampa, Fla.
And these ads haven't been cheap for the outside groups. They're ineligible for lower unit rates on ads, which may lead to different campaign advertising approaches in the next presidential election cycle.
"Given the stiff competition for airtime in battleground states and the resulting rise in the prices that outside group sponsors are paying, it is starting to dawn on political contributors that sending their money to these groups may not be the most efficient way to get their favored candidates elected," said Travis Ridout, another co-director of the Wesleyan Media Project. "I suspect that contributors may re-evaluate their giving patterns before 2016 rolls around."
The voters that will decide this election are the ones who don’t drink either the Democrat controlled Media or Republican controlled Medias “kool aid”. We are sick and tired of both placing their parties agendas ahead of the countries needs. These wild back and forth elections between the two parties are just going to keep getting worse. Both parties keep mistaking a swing in their direction as a validation of their agendas and platforms. Nothing could be further from the truth; the swing is a rejection of the current parties promise for real change that was NOT delivered. The people of America are sick and tired of the Washington blame game. The party that figures this out and finally provides REAL and HONEST change will be a big winner, but neither party seem to be seems to be able to get their collective heads out of their own kool aid punch bowl and see reality. Practicing addicts never seem to be able to see their own future.
Just think how many of the poor people our President speaks so sympathetically about could have been fed and clothed with this money. And also think how many fewer ads we would not have been subjected to.
Makes one long for the days before Television, and internet!
The Demoncats still ran Congress.
Write down the price of gas tomorrow. They say it has gone down 21 cents per gallon in the last two weeks. Lets see how it goes up in the next two weeks. Lets listen to the lies for the increase. It is not just the presidential election but the election of all the cronies. I hope the ones in office now get to go home and become unemployed after January. PLEASE VOTE ALL INCUMBENTS OUT. THAT IS OUR ONLY HOPE FOR THE NEXT FOUR YEARS! Roby is hollering about the rise in debt now. Why didn't she holler about it four years ago???? Put the trash by the street!!!!
"President Barack Obama led the tally in the total number of ads aired this election season, with more than 503,000 in 63 media markets at a cost of nearly $266 million. That's about half of all the total ads aired. It also leads the Romney campaign by a 2.6-1 margin in both estimated costs and ads aired. "
Yet, the dumb dependent dems claim the repubs bought the election. Stupid is as stupid does. You can reward dependency but you can't fix stupid. Hows that "hopey changy thingy "been working for ya? 13 million more on food stamps, 12% unemployment, and $6 trillion more in debt. Democrats and trickle up poverty. Lets go another 4 years and add another 13 million to foodstamps and hit $20 trillion in debt.
Black Tuesday! Corruption local level to national level!!! Corruption everywhere!!! And, we put these people back in office!!! Alabama amendment number 8 says in part ".... to repeal the existing provisions for legislative compensation and expenses and establish the basic compensation of the Legislature at the median household income in Alabama...." Sounds good at first, huh?? Read carefully!!! They want a years salary at the "median household income" level for a part time job! Now, there is more. This is only BASIC income. They want an expense account and they want the "median HOUSEHOLD income" to be adjusted yearly, a likely yearly salary increase! HOUSEHOLD income...not individual income! I plan to VOTE AGAINST EVERY INCUMBENT!
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