Fewer DVR users than expected are fast-forwarding through the ads, but they may be getting snacks along with the no-DVR crowd.
Here's a surprise: Nearly 40% of U.S. homes have the technology to fast-forward past the commercials while watching TV shows, but many of them don't, according to two new studies.
We are. We have a digital video recorder (DVR), and we fast-forward through nearly all the commercials. Well, unless we're in the kitchen getting a drink, or getting the laundry out of the dryer or checking e-mail.
You can see how a few commercials would slip through.
"Some people still say, 'Nobody watches commercials.' That's not true," Patricia McDonough, a senior vice president at the Nielsen Co., told The New York Times.
Compromise measure may please very few.
The policy, described by some as a compromise, passed along a party-line vote, with Democrats on the commission supporting it and Republicans opposed. The rules are likely to be challenged in court in the year ahead.
Network neutrality refers to the principle that Internet content providers should have equal access to the Internet and should suffer no restrictions on content, sites or platforms that may be attached.
Online shopping is convenient but has its dangers. Make sure you're safe as you stuff those stockings.
Holiday shopping: It's down to the 11th hour and rather than jostling for a parking spot or fighting for a fitting room, more consumers are choosing to shop online or on their mobile devices.
Sure, shopping online can save you some coin on shipping costs, and using a smart phone certainly makes price comparisons infinitely easier. But consumers are trading convenience for safety, according to a new study sponsored by Norton and conducted by Javelin Strategy & Research.
"It's the amount of activity that makes people more vulnerable," says personal finance expert Jean Chatzky. "People just aren't being as careful as they should be in a number of different ways."
You have one-tenth of a second to make a good impression (and faking a firm handshake won't help).
You've heard that old yarn about having only one chance to make a good impression. You might have even heard that first impressions happen fast. Maybe you didn't know they happened this fast.
Princeton psychologists Janine Willis and Alexander Todorov had test subjects look at photos of various people and rate them on attributes like trustworthiness, likability and competence. Some participants got a second to see the photo. Others got only half a second or a tenth of a second. In a separate test, they didn't give the participants any time limit at all.
Well, it turns out, most people decided what their feelings were about a person (based on looks alone) in that first tenth of a second.
The majority of workers have taken sick days when they were well. Are you one of them?
The other day, I was reading a Bloomberg Businessweek article about companies hiring sick-day bounty hunters to check up on people out on sick leave.
It gave me the idea for today's "Your Take" question: How many of you have taken sick days when you weren't actually sick?
While experts are generally skeptical about the employment picture for 2011, at least one new report says secretaries should find more work.
Recently we reported on 11 promising jobs for 2011, but that was little comfort to those of us who don't have the skills to be a "senior business systems analyst" or an "ERP technical developer" -- if we even knew what those meant.
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So it's nice to see new research that shows "administrative professionals" -- secretaries and office assistants -- getting some love. And some work.
Not one of the 100-plus pizzas tested by Consumer Reports earned an excellent rating.
Now, you can order out -- often for a premium price -- or you can hit the supermarket and pick up a frozen pie. But, can frozen pizza truly satisfy?
Frozen vs. pizzeria
After buying and baking more than 100 cheese pies, Consumer Reports found that, yes, frozen pizza can satisfy. Amy's Cornmeal Crust 3 Cheese, Home Run Inn Classic and DiGiorno Rising Crust Four Cheese all garnered a CR "best buy" -- leading the ratings.
Social media changes the world of barter, and one mom gets a PlayStation 2, clothes and toys for $45.
As the holidays approached, the users of ThredUp, an online children's clothing exchange, wanted a place to trade toys. So they started exchanging toys on the site.
James Reinhart, one of the founders, heard their plea, and on Dec. 6 officially added toys to the service. It's one of many avenues resourceful parents have used this year to save money by trading toys their kids no longer use for toys they want.
"People are realizing that thrift isn't a bad word," John Gerzema, author of the new book "Spend Shift," told the Chicago Tribune. "And we're very comfortable using social tools. The old way of spending doesn't have to happen. We can rent it, borrow it, trade it."
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