Is it a good idea to use trusted Hollywood stars like Peter Graves and Dennis Hopper to pitch financial products to seniors?
This post comes from Marilyn Lewis of MSN Money.
Peter Graves, the cool, smooth Hollywood star who aged handsomely before audiences, started out playing cowboys in his youth, progressed to the role of Jim Phelps, spy leader in TV’s “Mission: Impossible” in the 1960s and ’70s, and he played a pedophile pilot in the movie “Airplane” (“Joey, did you ever hang around a gymnasium?” was a famous line). A delightful guy by all accounts, Graves died a few days ago at age 83. (Brian Williams recaps his career.)
His last role was peddling reverse mortgages in TV commercials for American Advisors Group. As a pitchman, he joined a legion of aging or elderly stars, including Leslie Nielsen, for Dutchtone; Charlton Heston, for Bud Light; and James Garner, for Polaroid.
The list goes on: Patrick Stewart and Julie Walters flog Brain Training for Nintendo DS, Nancy Walker (“Rhoda” and “The Mary Tyler Moore Show”) spent 20 years pitching paper towels for Bounty (“the quicker picker upper”), Gene Hackman did voiceovers for Lowe’s, and Morgan Freeman has pitched just about everything from (recently) Visa to Listerine, Black & Long cigarettes and Polaroid cameras.
So, given this long tradition, how come it’s the gray-haired stars hawking financial services that get under my skin?
Free Italian ice, Free Cone Day, Free Pastry Day -- it's a week to celebrate dessert.
It’s the last Friday of winter, and time again for Friday food deals and freebies.
Start working out now, because this week’s top freebies are all sweets.
My local store is offering a 10% bonus. I'm in, even though I haven't used up last year's card yet.
The idea is that you'd use some or all of your income tax refund on these cards. Families or individuals who spend more than $300 a month on food might want to get more than one. Myself, I don't buy too much at a time; in fact, the $330 card I bought last April still has $154.87 left on it.
So why get another one?
The scammers are out. But the good news is the Census Bureau is hiring.
This week you should find the 2010 census survey in your mailbox. The U.S. census is conducted every 10 years as required by the Constitution. The Constitution mandates that a census be taken every decade to apportion the number of members of the House of Representatives among the states. But the census is also used to apportion federal funding among the states, so completing the census survey is extremely important.
And that's where scam artists enter the picture.
What to do if the cashier gives you too much change back.
Discovering that $20 has been knocked off a store receipt or deposited in your checking account isn’t quite the same as finding a crumpled $20 bill tucked in the pocket of last year’s spring jacket.
For starters, you do have an ethical obligation to point out the “found money,” says Margaret McLean, associate director of the Markkula Center for Applied Ethics at Santa Clara University in California. “You learn counting out change as a little kid -- if [the cashier] gives you a quarter too much, you give them back a quarter,” she says. “We have an ethical obligation to play fair and be honest.” You’d be quick enough to point out an error that cost you money, and the store or bank deserves that same consideration.
There could even be financial or legal repercussions for not doing your due diligence.
6 reasons why you won't go to personal-finance hell if the IRS owes you money.
With tax time approaching, you’re going to see writers and television talking heads chastise you for the “free loan” you gave the U.S. government last year if you’re receiving a tax refund. With the average tax refund estimated at $2,700 or so for the 2009 tax year, that’s roughly $50 per week you could have had in your account instead of in the government’s coffers, right?
Let’s consider the realistic reasons you won’t go to finance hell if you get a tax refund. Not the hypothetical, but the pragmatic.
Interest rates are a joke.
Economic woes have accelerated a trend toward multigenerational households that began in 1980.
It’s certainly not surprising to hear that the United States has more multigenerational households than it did a decade ago -- 30% more, as more young adult children move back home. More elderly people also are moving back in with family.
What is interesting is that the trend toward multiple generations sharing a home has been going on since 1980, and only part of it is economically motivated. Think of it as "The Waltons 2.0."
|Tags:||boomerschildrenelder carefamilyhomeshouseholdlong term caremarriagemiddle classraising childrenretirementTeresa Mears|
Bundle: Couples with kids spend 14% more than couples without.
Kids are expensive. They outgrow their clothes every year and drink milk by the cow-full. Add extras like braces, summer camp and piano lessons, and more than one parent will testify to the financial drain -- worth every penny! -- of raising a kid. Which raises the question: Would you be better off, financially speaking, if you skipped the procreation?
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
ABOUT SMART SPENDING
LATEST BLOG POSTS
Casual dining restaurant chains have jumped on the happy hour train with deals on drinks and snacks -- maybe enough for dinner.
VIDEO ON MSN MONEY
BLOGS WE LIKE
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'