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Prepare for orange juice sticker shock

A small orange harvest in Florida has caused OJ prices to soar.

By MSN Money Partner Apr 14, 2014 2:18PM

This post comes from Krystal Steinmetz at partner site Money Talks News.


Money Talks News on MSN MoneyYou better enjoy every drop of that glass of orange juice, because it's not cheap. OJ prices have skyrocketed to their highest point in two years.


Who or what is to blame for the ridiculously high prices of juice?


Orange juice with sliced fresh fruit © Kivoart/Getty Images
Florida, the source of the majority of oranges used to make orange juice in the U.S., experienced an unusually cold winter, plus a fruit disease (citrus greening) has stunted orange growth, leading to the smallest orange harvest in nearly 30 years, The Wall Street Journal said.

The smaller U.S. crop -- down 18 percent from the previous harvest -- comes as groves in Brazil, the world's largest orange exporter, are experiencing the worst drought in decades. Brazilian growers won't know how severe the damage is until July, when the harvest starts.
"We have the two largest producers in the world both having poor crops at the same time," said Mike Seery, president of Seery Futures, a brokerage firm in Plainfield, Ill. "That's bad."

Higher prices for orange juice could potentially turn consumers away from the drink, which has been experiencing a shrinking demand for years. Once a breakfast staple, orange juice retail sales are down 32 percent from 10 years ago, plus they fell 5.3 percent in the four weeks ending March 15, NBC News said.


So, what will you soon be paying for the yummy breakfast juice? We're paying about $6.22 a gallon now, and that price is only expected to rise.


You must really like orange juice to pay $6.22 per gallon. I think I'll stick to something a little cheaper for now, like apple or cranberry juice.


What about you? Will you continue to buy OJ, even at its exorbitant price?


More from Money Talks News

135Comments
Apr 14, 2014 3:36PM
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Not only OJ going up, everything in the grocery store is going up big time.  Meats, sugar, dairy, etc...   Just to bad my wage is not going up!!!???
Apr 14, 2014 2:47PM
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Orange Juice consumption has decreased year after year.    The price increase will only hurt the business more.
Apr 14, 2014 3:34PM
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Orange juice is something people can live without.  When it gets too overpriced, then it will sit on the grocery store shelf and eventually get thrown away for being past it's "use by" date.
Apr 14, 2014 2:51PM
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I thought OJ was in jail eating cookies.
Apr 14, 2014 4:00PM
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Any excuse to raise prices. Once up, they never come down.

How many times were prices raised due to high gas prices? When gas prices came down, did you see it reflected in food prices?

Another way prices are raised is by reducing the size/amount of packaging. Yogurt went from 8 oz. to 6 oz and is now commonly 5.4 oz. I don't buy it anymore.

Drink water for breakfast, or just skip the juice. Screw'em.
Apr 14, 2014 3:51PM
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It can stay sitting on the shelf right along with bacon. If we all pull together and stop buying it, you will be surprised how fast the shortage and drought clears up.
Apr 14, 2014 3:53PM
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Price gouging in all areas of our lives again is all this is.  Gas, prices in groceries with smaller packaging (they think we don't notice),  rising utilities (which the bad winter caused) and yet we get a measley  cost of living raise that has already been taken before we got it.


Apr 14, 2014 3:33PM
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This is only April. The Oranges haven't even started to grow yet and we have a shortage. I'll be dipped, or should I say duped. I wonder what California will have to say about the shortage they don't know they have yet.
Apr 14, 2014 3:27PM
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We drink Tropicana. Normal price is $3.99 for 59oz size. Fry's/Kroger's every 3-4 weeks has it on sale for $2.99 or even $2.49. Watch all supermarket sales flyers.
Apr 14, 2014 3:18PM
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I don't recall the last time I had OJ...I guess I'm already prepared!
Apr 14, 2014 3:47PM
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Well this is unfortunate if you like orange juice, however, even with the price going up you have a choice to drink something else or pay the extra but at least a gallon of orange juice should last several days to a week before it is all consumed.  A gallon of gas on the other hand has doubled in price from just 6 years ago ($1.80 to $3.60 now) and you basically have no choice other than to pay for it or you don't get where you need to go.
Apr 14, 2014 4:00PM
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Even when this latest crisis ends, OJ prices will stay high. Remember the Georgia drought a few years ago that caused peanut-derived product costs to increase dramatically? That drought has long since ended, but the prices stayed high. Same thing will happen here.
Apr 14, 2014 3:49PM
Apr 14, 2014 4:02PM
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No way that I will pay $6.22 a gallon for O.J. orange juice. Any one would half to be crazy to pay that.. Now guess that we could say that O.J. juice is for the rich and famous only..
Apr 14, 2014 4:16PM
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Orange Juice Up (Bad Winter in FL), Beef UP (Drought and smaller herds), Pork UP (Pig Disease), Fruits and Vegetables Up (Drought), Food Stamps UP (Costs up and more on the Dole), International Aid UP(We need to Help everyone outside the USA)..........$$$$ My family shells out to pay for groceries from my paycheck
Apr 14, 2014 3:30PM
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NO SHOCK HERE ! we stopped paying the jacked up prices long ago!!  they aren't the only drink in town &besides the label states "low sugar "or no sugar --that's laughable ,ever Read the label ? like 30 grams of sugar--my husband is type two diabetis & his doctor told him, stay away from OJ
Apr 14, 2014 3:54PM
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our weekly grocery bill has gone up at least 50% in the past few years.

yes, we are eating 'cleaner' and that is more expensive...but it's all gone up.


We also started buying the better quality stuff - including the OJ - but it's probably NOT something we'd go back to the lesser quality options on.  We pay around $4.00 for a half gallon - maybe we buy 2 a week on heavy weeks.  Like a lot of the choices we are making...we are spending more for quality foods...and as long as we can...we'll probably stay with that.

Apr 14, 2014 3:32PM
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Never been a big fan of O.J. or Screwdrivers. Margaretville is the place to be. It's Five O'clock Somewhere!
Apr 14, 2014 4:17PM
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I am confused, we have orange groves all around us in California; there are oranges everywhere "on the ground".  The trees were not picked some are still very full.  Another excuse to raise prices, growers given money by the government to create a shortage????


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