Smart SpendingSmart Spending

US will rack up $255 million St. Pat's bar tab

Americans spend a lot of money celebrating the holiday. Here are some facts and figures.

By DealNews.com Mar 12, 2014 1:51PM

This post comes from Lou Carlozo at partner site DealNews.

DealNews on MSN MoneyWhile it was St. Patrick who drove the snakes out of Ireland, even he with his mighty staff cannot cast off the hangovers set to occur on Tuesday, March 18.


Alas, St. Patty's Day falls on a Monday this year, and we can only imagine how many revelers will call in sick from work on these days.

People celebrate St. Patrick's Day at McSorley's Pub in New York City
David Brabyn/Corbis
While "sick day" tallies elude our grasp, other numbers surrounding this mid-March holiday can be counted, and quite a few of them green. The National Retail Federation forecasts that St. Paddy's spending for 2014 should grow modestly to $4.8 billion, up slightly (about 2 percent) from last year. Talk about a heapin' pot o' gold.

So whether Irish green runs in your blood, or simply down your Celtic sweater in the form of spilled St. Paddy's beer, here's our rundown on the stats, spending, and trivia surrounding St. Patrick's Day.

St. Patrick's Day spending: $35.75 per person
This NRF estimate is up about 50 cents from last year, and there's any number of ways people will spend that money — whether it's at grocery stores for corned beef or clothing stores for corny green sweaters. Of course, the Irish make some of the most beautiful wool sweaters in the world, but something about this holiday brings out the Fooligan in many a reveler.

Millennials celebrating St. Patrick's Day: 8 out of 10
You might think Patrick was the patron saint of those aged 18 to 24, as young adults in that range will honor the holiday in the largest numbers: 77 percent, according to the NRF forecast. Parsing those numbers further, the NRF predicts that 90 percent will wear something green, though it's hard to imagine what the other 10 percent will don instead.

Celebrants visiting restaurants & bars: more than 30 percent
Among those who will mark the holiday, 30.6 percent plan to hit up a bar or restaurant for a St. Paddy's party, the NRF reports. Slightly more than that (32.9 percent) will prepare a special holiday-themed dinner, and 21.2 percent will decorate the home or office. Rounding out the list of plans, 20.6 percent will attend a private party, and it's safe to say that at a majority of those gatherings, someone (followed by everyone else) will break out into a spontaneous version of "Danny Boy.”

Americans of Irish ancestry: More than 34 million
They say everybody's Irish on St. Patrick's Day, and judging by the statistics, it's perhaps not so much of a stretch. According to U.S. Census figures, 34.1 million U.S. residents claim Irish ancestry. That's more than seven times the population of Ireland itself (4.6 million). And if you guessed Boston as America's most Irish big city, then top o' the mornin' to ya: 24.1 percent of its residents — or more than 1.1 million — claim Irish ancestry, with Italians a distant second at 15 percent.

Date of the oldest St. Patty's parade: 1737
Boston is also home to the oldest St. Patrick's Day Parade, which took place some 50 years before the ink had dried on the U.S. Constitution. It has attracted more than 800,000 parade-goers in years past, but that's almost half of the turnout expected at the world's largest St. Patrick's Day parade.


You might think the largest parade would be in Dublin, Ireland (and indeed, their parade is part of a week-long St. Pat's celebration). But the honor goes to NYC, which got its start in 1762 thanks to Irish soldiers in the British army. That parade attracts about 2 million attendees, and the route itself runs almost six hours, winding past St. Patrick's Cathedral, which will receive an estimated 5.5 million visitors during the holiday.

Total beer tab: $255 million

When IbisWorld complied St. Paddy's beer consumption statistics in 2012, it forecast that brewers would rake in $245 million, or close to 1 percent of the annual take for a bar or liquor store. Since then, they've forecast annual growth for U.S. breweries at 2.1 percent, so it's an educated guess to say that 2014 beer sales should top $255 million. Reliable estimates on how much green beer will be quaffed are much harder to come by, but DIY tips and recipes for making the stuff are more plentiful than three-leaf clovers. Assuming that the typical St. Patrick's celebration is all about begorrah and less about bother, we hereby present one of the simplest recipes for green beer ever.

Shortest St. Patrick's Day parade: 98 feet

The First Ever Eleventh Annual World's Shortest St. Patrick's Day Parade in Hot Springs, Ark., has turned into a long-running gag, even though its route is very, very short. The entire parade processional measures less than 33 yards, and runs along Bridge Street, one of the world's shortest streets. But it's long on fun, as the Grand Marshal this year is Jim Belushi, and Mountain Man from "Duck Dynasty" is the official parade starter. What's more, last year's fete attracted 30,000 people, which averages out to about 306 people per foot.

It's true: St. Patrick's Day brings out the Irish in just about everyone. But it also honors a Catholic saint who, even though he wasn't Irish himself, made huge cultural and religious contributions to the Emerald Isle. March 17 actually marks the date of Patrick's passing in 461 A.D. So raise a glass, break the soda bread, wear the green, and join the parade.

More articles from DealNews


37Comments
Mar 12, 2014 3:26PM
avatar
Bars full of amateur drunks. Good day to stay home.
Mar 12, 2014 3:35PM
avatar
I'm Irish and I don't do the St.Pat's day thing. The rest of the family does, but I have no interest. It's just a drunken "holiday".
Mar 13, 2014 1:13AM
avatar
For the love of God......do your research, (sic) "reporters" or "journalists" or whatever lame title they handed you in the overpaid college that your parents paid for you to attend..........it's St. PADDY'S DAY!!!!!  Not St. Patty's Day!!!!  No sinner in all of Ireland would refer to any man named Patrick as Patty!  UGH!!!!!!
Mar 12, 2014 3:45PM
avatar
I have a great idea. Let's compare the amounts of alcohol related incidents (accidents, arrests, violence,  ER visits, etc) on St Patrick's Day (or most holidays, really) to those by marijuana on 4/20.

Then let's look at that Schedule I status again.
Mar 12, 2014 2:48PM
Mar 12, 2014 5:42PM
avatar
Amateur drinkers giving the Irish a bad name...green beer is insulting...
Mar 17, 2014 5:30AM
avatar
Might as well get drunk. The economy is in the crapper, Washington doesn't know it's  azz from a hole in the ground, times are tough. Let's celebrate St. Pat running the snakes out of Ireland. Wish he'd do the same in Washington DC.
avatar
I'm of Irish descent and could never understand why so many people, mostly non-Irish, use this holiday to act like drunken lunatics. We true Irish stay at home on that day and leave it to the moronic posers.
Mar 12, 2014 4:13PM
avatar
I love beer, but every day there is something to celebrate. There are too many drunk drivers on the road with all of the holidays.
Mar 13, 2014 1:08AM
avatar
The cops get their quotas on March 18......
Mar 17, 2014 1:25PM
avatar
ONE TIME A YEAR BAR BAIL OUT, AND DID NOT COST TAX PAYERS ANY MONEY ,   WHAT A GREAT IDEA.     IF YOU LIKE YOUR BAR YOU HAVE TO SUPPORT YOUR BAR,       SPOKEN LIKE LIKE A HALF IRISH PRESIDENT
Mar 13, 2014 12:58AM
avatar
Where's the "trivia" ? 
There's nothing trivial about this article.
Who writes this stuff ? Some guy named,Lou Carlozo, Doesn't sound Irish to me.
But Geez Lou, what an in-depth article, full of BS, How many pints were in you when you wrote this.
Mar 13, 2014 12:26AM
avatar
Trivia?!  Doesn't even say what St. Patrick's Day is.  How many people even know for that matter?
Mar 13, 2014 2:18AM
avatar
We also drink a lot of brown and pee a lot of yellow!
Mar 12, 2014 5:39PM
avatar
A wee bit o'funny before the holiday:

http://www.youtube.com/watch?v=Fvx85hN6kx8

Happy St. Patrick's Day!
Mar 17, 2014 11:53AM
avatar
Ahh, ST. PATRICK'S DAY! When the Irish all over the world get down on their knees and thank god for sending them a Welshman
Mar 12, 2014 2:58PM
avatar
Bill the gays.  They have to pay their dues too if they want to march in the parade.
Mar 13, 2014 1:50AM
avatar
The Only Irishman I Ever Loved . Was George Carlin .  1937 TO 2008 RIP .   The Rest can Go **** Themselves !!
Mar 12, 2014 4:15PM
avatar
it is a shameful example that the way to celebrate this  "holiday" (?) is to be drunk.  And NO not everyone is Irish (nor do they want to be) on St. Patrick's Day. 
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

DATA PROVIDERS

Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

ABOUT SMART SPENDING

Smart Spending brings you the best money-saving tips from MSN Money and the rest of the Web. Join the conversation on Facebook and follow us on Twitter.

VIDEO ON MSN MONEY

TOOLS

More