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Why your Easter will be more expensive in 2014

Your Easter celebration, from ham and eggs to spring clothes, will take a bigger toll on your wallet this year.

By Money Staff Apr 17, 2014 2:24PM

This post comes from Karina Magalong at partner site TheStreet.

TheStreet on MSN MoneyAs you prepare for your Easter feast Sunday, get ready for some sticker shock on some of the more common items you'll need.

Chocolate Easter Bunny in a Basket © bhofack2/Getty Images


The price of eggs is at a historical high. When dying those eggs crazy colors for your egg hunt, you may want to handle them with a little more care than usual.

The American Farm Bureau Federation's latest Semi-Annual Marketbasket Survey finds the average price of eggs is $1.98 a dozen, up 8 percent from a year ago. One reason -- global demand for eggs has been on the rise, especially to Mexico. The Bureau says exports have been strong since the supply of eggs was reduced by an avian influenza outbreak.


Your Easter ham is more expensive this year as pork prices have been soaring. That's because a raging virus that kills piglets has spread to more than two dozen states. It remains unclear how the virus entered the country, and farmers have struggled to find ways to contain it. Plus, the most recent data from the Department of Agriculture show hog and pig inventory is down 3 percent in March compared to 2013.

The Easter feast

Whether you're eating at your local Denny's or your Aunt Jenny's, you're not the only one looking forward to that traditional Sunday brunch. Those who do plan to celebrate will spend the bulk of their budget on groceries for a family meal or dining out.

According to the National Retail Federation's Easter Spending Survey conducted by Prosper Insights, about 86 percent of participants say they will spend an average of $43.18 on a holiday meal. That breaks down to a grand total of $5 billion this year. Meanwhile, the National Restaurant Association estimates 33 million Americans dining out for Easter Sunday.


From marshmallow Peeps to Cadbury Eggs, nearly 83 percent of parents plan to include candy and chocolate in their child's Easter basket this year, according to a nationwide survey by the National Confectioners Association. It says total U.S. confectionery sales this season are projected to exceed $2.2 billion -- up 4 percent from 2013 due to three extra weeks of merchandising for the retail industry.

Decorations and spring clothes

The Easter Bunny will see decked out halls, just like Santa. The NRF says shoppers will spend more than $2.1 billion on decorations and flowers in 2014. Matthew Shay, the trade group's president and CEO, said in a statement, "Retailers are anticipating that warmer weather will easily put consumers in the mood to buy bright clothes, holiday decorations and more."

About 43 percent of those surveyed will purchase new spring outfits such as bright Easter dress clothes for their children, spending an average of $22.71. Total spending on apparel is expected to reach $2.6 billion.

That's good news for discount retailers such as Wal-Mart and Target.  A whopping 61.5 percent of respondents say they will shop at a discount store compared to 38.1 percent who will choose a department store such as Macy's or J.C. Penney.

So after a long, frigid winter, Americans are ready for Easter as they embrace spring, sunshine and all the chocolate eggs that come with it.

The NRF says overall total spending for the holiday is expected to reach $15.9 billion.

More from TheStreet

Apr 17, 2014 3:31PM
Because the price of everything is going up... way up. Could've just wrote the article with that one sentence.
Apr 17, 2014 4:40PM
Prices always rise-that's just the way things work. What baffles me is people allowing holidays to put them in debt. Last night I bought my daughter an Easter basket, toys and candy for it, a stuffed bunny, a couple dozen eggs and egg dye for under $30. I struck up a conversation with the lady in front of me, who had a ton of Easter stuff and she told me it was for her 2 kids and then said "Sheesh, yet another holiday that I can't afford! Does it ever end?". Her total FOR 2 KIDS: $110!!  And I can bet that my daughter will be just as happy on Easter morning as her kids will be. 
Apr 17, 2014 5:12PM
Anything you could possibly pay comes even close to the cost of the first Easter!
Apr 17, 2014 7:08PM
When are they going to use that term " HYPER INFLATION" again. I remember what happened very well. Gas was below a dollar, bread was 30 cents, newspaper a dime, new cars 4000 dollars a Cadillac 6000. Then we gave up everything we ever worked towards for the benefit of the environment and create industry throughout the world. To only be screwed by our politicians and corporations with lies and loopholes. Our leaders and industry owners sacrificed our futures for a more profitable global model. Soon a new day will dawn. That is the true meaning of Easter.Maybe those GPS will be holding the lilies soon?
Apr 17, 2014 6:58PM

I can live without all the Easter extras but impossible to live without gas , and since it went up again today, I guess retailers don't stand a chance on getting any money for their Easter goodies.

I could go on about who's fault it is but..... we all know so what's the sense of it!!

Enjoy the day for what it is and enjoy who you are with. Make your own Easter traditions so you don't fall prey to all the jacked up extras. HAPPY EASTER!!

Apr 17, 2014 6:24PM

I don't know about where you live but where I do Neither King Scoopers or Safeway have any sales for Easter this year, no egg sales or Turkey or Ham sales better yet butter creams, or veggies!

I find this despicable and greedy to not have sales on Basic Stuff for Easter==== instead they chose to raise the prices of these Foods!

Apr 17, 2014 5:20PM
This has to be a racist article. Obama said inflation is low. We know that he would never lie. Otherwise if it was a Republican in office it would be true that inflation is high..
Apr 18, 2014 11:51AM
"Top 10 Rejected Easter Fertility Symbols"

Here comes Peter CottonFAIL!
Apr 17, 2014 4:07PM
SO what  so is Christmas I guess we should not do it based on what the globalist think.
Apr 17, 2014 6:55PM
Easter is one of the most stupid holidays ever, its just another way for stores to get you to spend money
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