Starbucks' new $450 gift card
The limited-edition Metal Card is so exclusive, it won't be sold at Starbucks stores.
Starbucks has produced the coffee gift card equivalent of the renowned Centurion credit card (better known as the Black Card).
The new $450 Starbucks gift card, called the Metal Card, is good for only $400 worth of Starbucks goods because the card itself costs $50 to make. Consider it the Taj Mahal of gift cards, except it's stainless steel.
"This is a card for the 1%," cultural anthropologist Robbie Blinkoff told USA Today. "It's all about status, and to tell you the truth, I don't know if I'd want to be seen with one of these."
Chances are good that you won't get one of them, either. The newspaper says only 5,000 are being made and that they'll be sold only on Gilt.com, a luxury-goods site -- beginning Thursday for Starbucks rewards members and afterward for the rest of us who are willing to spend that much.
What does this exclusive card get those with the financial heft (or the well-heeled relatives) to buy one, in addition to bragging rights?
- Metal Card holders get instant Gold status in the My Starbucks Rewards loyalty program, which provides free brewed coffee and tea refills, plus a free drink or food item for every 12 stars you earn.
- The Metal Card is reloadable. (At that price, it had better be.)
- The lucky recipient could better afford a 16-ounce cup of the Finca Palmilera coffee Starbucks debuted at 46 Pacific Northwest stores last week, which costs $7 and now reigns as Starbucks' most expensive coffee ever.
Starbucks obviously sees a business advantage by appealing to the wealthier among us. Is this card now on your holiday wish list, or has the coffee chain gotten a little too rich for your blood?
More from MSN Money:
Give me a break! but, not at Starbucks. I don't care how good their coffee is
susposed to be, anyone who would pay their prices has marbles for brains.
The same people who line up for $200+ sneakers & the latest Ipad/iphone will be getting this card. mark my word, they are the true 1%!
This $7 cup of coffee is nothing compared to: "The Worlds Rarest Coffee"..
"Kopi Luwak"...**coffee beans that have been digested *then "pooped out" by wild civets,
in Thailand. Check the Internet, it is selling for
$400.00 per lb. Dave Barry wrote one of his most hilarious articles about this coffee
years ago..I am still laughing. And idiots are still buying this "****"...literally!
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