Target will send coupons via cell phone
Expect more mobile coupons as retailers seek to reach phone-addicted millennials.
Expect this trend to continue. The Dallas Morning News reports that J.C. Penney is rolling out cell phone coupons nationwide next month, and 7-Eleven just finished a test in San Diego. Sears offers some mobile coupons via Cellfire, the electronic coupon site used by Kroger and other supermarkets.
"The millennials don't go anywhere without their cell phones," Rita Bargerhuff, 7-Eleven's chief marketing officer, told the Morning News. "Mobile marketing is critical for reaching younger consumers."
- Bing: Find coupons online
Kroger has been a leader in using electronic coupons, which its customers can download to their supermarket loyalty cards.
- Video: Behind the scenes at YouTube
Some coupons come as text messages, which means you pay your cell phone company for each message, unless you have an unlimited texting plan. Some companies allow you to download the coupons as you need them, rather than having a bunch sent to your phone that you might not use. You can download coupons to your supermarket loyalty card at no charge and without a cell phone.
You do need to register a phone number with Cellfire in order to initially set up your account, but the grocery store coupons do not require you to use your cell phone at all. Cellfire e-coupons are redeemable at participating grocery stores including Kroger, Bakers, Carrs, City Market, Dillons, Dominicks, Fry's, Genuardi's, Gorbes, Hilander, Jay C Food Stores, King Soopers, Owen's Pay Less, Pavillions, QFC, Ralph's, Randalls, Safeway, Scott's, Smith's, Tom Thumb and Vons.
Some coupon applications are available for mobile phones, so you can check for coupons while you’re out and about.
If you’re looking for mobile coupons, try these sites:
- Cellfire: This is the company that carries the Kroger and other grocery coupons. It doesn’t have much else of interest if you don’t live in an area where grocery coupons are included.
- Mobile Coupons: I found a few pizza coupons and links to promos on Twitter in locations I checked.
- 8coupons.com. Some of these coupons are from Valpak, the company that sends coupons by mail, but you can also go to the site and print them out. The site includes deals that don’t require a coupon, including user-submitted deals and user ratings of deals, plus national deals like the free Denny’s breakfast.
- Zavers: This is similar to Cellfire and allows you to save coupons to your loyalty cards from A&P, Waldbaum’s, Superfresh, Food Emporium, Pathmark and Cooke’s.
The grocery chains in my area don’t use mobile or cell phone coupons, nor can you download coupons to your loyalty card. Too bad, because I’d like to try it. I like the idea of being able to check for mobile coupons while standing in the aisles at Target, but that doesn’t seem to be an option, and I don’t want to pay to have coupons I might not use sent via text message.
Have you tried mobile coupons yet? What do you think?
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
ABOUT SMART SPENDING
LATEST BLOG POSTS
One online calculator tells a reader he's on track, and another tells him he'll need to save half his salary from now until he retires. Which one are you supposed to believe?
VIDEO ON MSN MONEY
BLOGS WE LIKE
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'