Honey, someone shrunk the roll of Bounty
To avoid price increases, companies stealthily reduce sizes.
"LivingAlmostLarge" at the blog with the same name read an article about how manufacturers of food and sundry items are shrinking the size of their products and charging the same price. She found the proof in her own cupboards.
She wrote that "curiosity got the better of me and I started to pull through my cabinets. And Bounty did decrease the roll size. I can say that because I have some from last summer." Bounty isn't the only product that's smaller now.
- Bing: Find grocery coupons
Our buddy Nickel at FiveCentNickel reported the same thing about ice cream: "I'm not sure if you've noticed, but over the past couple of years, 'half-gallon' ice cream containers have dropped from 2 quarts (an actual half-gallon) to 1.75 quarts to (most recently) 1.5 quarts. All without a price decrease."
According to an article in USA Today,
that first drop in size happened five years ago. We didn't notice, and
neither did LivingAlmostLarge and, we're sure, lots of other shoppers.
companies dealing with higher energy and commodity prices, the article
says, "Raising prices when strapped consumers are price-sensitive can
be a formula for disaster. That's why there's often less in the box
Other shrinking products include some brands of cereal, bar soap, snack foods and, yes, Bounty (a company spokeswoman said each sheet is now thicker and better). For more information about products that have been downsized, we recommend you read the entire USA Today story.
consumers of Dreyer's ice cream complained, the company responded that
it had to chose between a higher price -- $7 for a carton -- and a
smaller container. Some unhappy customers will switch brands, but
generally consumers prefer the latter, the article says. After all, how
many people would pay $7 for ice cream?
We like LivingAlmostLarge's response: "I guess I'll be more aware now of the size of goods I am buying, even when on 'sale.'"
Published June 26, 2008
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
ABOUT SMART SPENDING
LATEST BLOG POSTS
Saving just a single month of expenses may take longer than you think. See how your savings rate affects how quickly you can build a solid emergency fund.
VIDEO ON MSN MONEY
BLOGS WE LIKE
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'