Smart SpendingSmart Spending

Americans drinking cheaper liquor

People are sacrificing top-shelf booze for the cheaper stuff in tight times.

By Kim Peterson Feb 2, 2010 1:58PM
Expense habits © Steve Mason/Getty ImagesAmericans have set the bar lower when it comes to drinking liquor. We're still drinking, all right, but Grey Goose has been replaced by Popov, and Macallan has been booted by Black Velvet.

The amount of liquor sold in 2009 edged up only 1.4%. That's the smallest increase since 2001, reports The Associated Press.

The lowest-priced liquors grew the fastest, at 5.5%, while the top-shelf brands fell by 5.1%.

And people prefer drinking at home to restaurant cocktails, it seems. Restaurants saw a 3% drop in liquor sales, while store sales rose.

People have a few tricks up their sleeves to get away with buying the cheaper stuff. Researchers (yes, there are researchers who study this) tell the AP that people are mixing margaritas at home before their guests come over so the guests won't see the cheap tequila being used.

One consumer says he now buys his liquor at Costco, where he can get 1.75 liters of Maker's Mark bourbon for $36. The only problem, he says, is trying to pour the thing. How about a super-long straw?
12Comments
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

DATA PROVIDERS

Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

ABOUT SMART SPENDING

Smart Spending brings you the best money-saving tips from MSN Money and the rest of the Web. Join the conversation on Facebook and follow us on Twitter.

VIDEO ON MSN MONEY

TOOLS

More